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Clay Paint

Fail

Demand is soft, at -32.5% this quarter, so Clay Paint is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£41K/yr58K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
63%top-5 click share · 10 brands · 16 sellers

Flapen Score

Clay Paint against its category

The dotted line is the Home & Garden average. Past it, Clay Paint is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clay Paint 58K times last year and spent an estimated £41K. The top 5 brands take 82% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
8.0%
Market size, estimated
£41Ka year
Top search term
clay paint22K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £3.72 to £22.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.89 that is £889 to £2K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£3.72–£22.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£889–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #84 within Ceramics & Pottery. It carries 8,521 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#84in Ceramics & Pottery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,521per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Clay Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

10%

  • KOLOR KINGDOM28%
  • Artecho21%
  • Crafts 4 ALL13%
  • EIGTWEN10%
  • Shuttle Art10%
  • Craft Mode8%
  • Open — no brand owns it (4 brands, 10%)

Demand

Clay Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Clay Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clay paint22K/yr
  • air dry clay paint11K/yr
  • clay paint for air drying clay9K/yr
  • paint for clay7K/yr
  • paint for air dry clay4K/yr
  • air dry clay paint and glaze4K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
14%of negative reviews mention “Color”
0.5%of orders come back
“yellows not great”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clay Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data