Clay Paint
soft demand (-32.5% this quarter) — Clay Paint doesn't clear our bar today.
Flapen Score
Is Clay Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Clay Paint is a £41K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 37/100.
Clay Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.5% over the last 90 days and 8.0% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Clay Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KOLOR KINGDOM Acrylic Paint Set 24 Colours Canvas Paints Kit with 3 Paint Brushes for Crafts Kids Paints Paper Rock Painting Wood Ceramic & Fabric Vibrant Colors (24 X 12ML)
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 9,499
- Age
- 5y ago
Artecho Acrylic Paint 18 Colors 2 Ounce/59ml Acrylic Paints Set for Adults Non Toxic Waterproof Paint Kit for Canvas Crafts Glass Model Clay Wood Fabric Poster Leather&Rock
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago
50ml Air Dry Clay GlazeAir Dry Clay Varnish for Airdry ClayClay Varnish for Air Drying Clay Can Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 834
- Age
- 2y ago
Artecho Acrylic Paints Set 18 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 2y ago
Crafts 4 ALL Acrylic Paint Set - 12 Paints for Canvas Wood Ceramic Fabric - Non Toxic Vibrant Pigments for Beginners Adults and Professional Artists - Art Supplies
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 48,399
- Age
- 10y ago
Trending
90-day click momentum
50ml Air Dry Clay Glaze with Brushes Air Dry Clay Varnish for Airdry Clay Varnish to Prevent Crack and Yellow Clay Glaze for Craft Pottery Oil Painting Wood High Gloss Scratch Resistant
- Price
- £6.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 1y ago
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
Craft Mode Acrylic Paint Set 12 x 12ml Perfect for Canvas Wood Ceramic Rock Fabric & Crafts Non-Toxic Quick Dry & Vibrant Colours Rich Pigments Lasting Quality
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 3y ago
Artecho Acrylic Paint 18 Colors 2 Ounce/59ml Acrylic Paints Set for Adults Non Toxic Waterproof Paint Kit for Canvas Crafts Glass Model Clay Wood Fabric Poster Leather&Rock
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago
Newest
by launch date50ml Air Dry Clay Glaze with Brushes Air Dry Clay Varnish for Airdry Clay Varnish to Prevent Crack and Yellow Clay Glaze for Craft Pottery Oil Painting Wood High Gloss Scratch Resistant
- Price
- £6.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 1y ago
STATIONERY ISLAND Permanent Acrylic Paint Pens 24 Colours Dual Tip Markers for Rock Pumpkin Stone Glass Ceramic Wood & Fabric Fine & Brush Tip Water Based Paint Pens for Halloween Crafts
- Price
- £6.46
- Rating
- 4.6/5
- Reviews
- 2,878
- Age
- 1y ago
Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago
Artecho Acrylic Paints Set 18 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
10%
- KOLOR KINGDOM28%
- Artecho21%
- Crafts 4 ALL13%
- EIGTWEN10%
- Shuttle Art10%
- Craft Mode8%
- Open — no brand owns it (4 brands, 10%)
Clay Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Clay Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- clay paint22K/yr
- air dry clay paint11K/yr
- clay paint for air drying clay9K/yr
- paint for clay7K/yr
- paint for air dry clay4K/yr
- air dry clay paint and glaze4K/yr
What reviews say buyers love and hate about Clay Paint
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“The colours are vibrant”
“Excellent value”
“Excellent product”
“Beautiful paints”
“Easy to use”
What buyers complain about
64% of reviews“yellows not great”
“Dont work”
“Cheap paints”
“Bad quality”
“A little bit expensive”
Clay Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Clay Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
