Clay Paint
FailDemand is soft, at -32.5% this quarter, so Clay Paint is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £41K/yr58K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 16 sellers
Flapen Score
Clay Paint against its category
The dotted line is the Home & Garden average. Past it, Clay Paint is stronger. Inside it, weaker.
Market
The Clay Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clay Paint 58K times last year and spent an estimated £41K. The top 5 brands take 82% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £41Ka year
- Top search term
- clay paint22K searches a year
02 · Price
A sale here is worth £8.89.
Listings sell for £8.89 on average, from £3.72 to £22.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.89 that is £889 to £2K a year per listing.
- Average price
- £8.89under the $15 to $100 sweet spot
- Price range
- £3.72–£22.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £889–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #84 within Ceramics & Pottery. It carries 8,521 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #84in Ceramics & Pottery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,521per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Clay Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KOLOR KINGDOM Acrylic Paint Set 24 Colours Canvas Paints Kit with 3 Paint Brushes for Crafts Kids Paints Paper Rock Painting Wood Ceramic & Fabric Vibrant Colors (24 X 12ML)
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 9,499
- Age
- 5y ago

Artecho Acrylic Paint 18 Colors 2 Ounce/59ml Acrylic Paints Set for Adults Non Toxic Waterproof Paint Kit for Canvas Crafts Glass Model Clay Wood Fabric Poster Leather&Rock
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago

50ml Air Dry Clay GlazeAir Dry Clay Varnish for Airdry ClayClay Varnish for Air Drying Clay Can Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Glossy Glaze Effect (Gloss)
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 834
- Age
- 2y ago

Artecho Acrylic Paints Set 18 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 2y ago

Crafts 4 ALL Acrylic Paint Set - 12 Paints for Canvas Wood Ceramic Fabric - Non Toxic Vibrant Pigments for Beginners Adults and Professional Artists - Art Supplies
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 48,399
- Age
- 10y ago
Trending
estimated 90-day click momentum
50ml Air Dry Clay Glaze with Brushes Air Dry Clay Varnish for Airdry Clay Varnish to Prevent Crack and Yellow Clay Glaze for Craft Pottery Oil Painting Wood High Gloss Scratch Resistant
- Price
- £6.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 1y ago

Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

Craft Mode Acrylic Paint Set 12 x 12ml Perfect for Canvas Wood Ceramic Rock Fabric & Crafts Non-Toxic Quick Dry & Vibrant Colours Rich Pigments Lasting Quality
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 3y ago

Artecho Acrylic Paint 18 Colors 2 Ounce/59ml Acrylic Paints Set for Adults Non Toxic Waterproof Paint Kit for Canvas Crafts Glass Model Clay Wood Fabric Poster Leather&Rock
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 10,202
- Age
- 7y ago
Newest
by launch date
50ml Air Dry Clay Glaze with Brushes Air Dry Clay Varnish for Airdry Clay Varnish to Prevent Crack and Yellow Clay Glaze for Craft Pottery Oil Painting Wood High Gloss Scratch Resistant
- Price
- £6.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago

WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 1y ago

STATIONERY ISLAND Permanent Acrylic Paint Pens 24 Colours Dual Tip Markers for Rock Pumpkin Stone Glass Ceramic Wood & Fabric Fine & Brush Tip Water Based Paint Pens for Halloween Crafts
- Price
- £6.46
- Rating
- 4.6/5
- Reviews
- 2,878
- Age
- 1y ago

Artecho Acrylic Paints Set 48 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £18.62
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

Artecho Acrylic Paints Set 18 Colors 2 Ounce/59ml with 10 Art Brushs Non Toxic Model Paint Waterproof Paint Acrylic Paint Kit for Canvas Crafts Glass Clay Wood Fabric Poster Leather&Rock
- Price
- £11.84
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
16
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
10%
- KOLOR KINGDOM28%
- Artecho21%
- Crafts 4 ALL13%
- EIGTWEN10%
- Shuttle Art10%
- Craft Mode8%
- Open — no brand owns it (4 brands, 10%)
Demand
Clay Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Clay Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay paint22K/yr
- air dry clay paint11K/yr
- clay paint for air drying clay9K/yr
- paint for clay7K/yr
- paint for air dry clay4K/yr
- air dry clay paint and glaze4K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Paint
We read the reviews and the return reasons for every product selling here.
“yellows not great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









