Clay Kit
MaybeReturns run at only 0.4% of orders. But demand is soft, at -17.0% this quarter, so Clay Kit is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £74K/yr149K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 36%top-5 click share · 31 brands · 69 sellers
Flapen Score
Clay Kit against its category
The dotted line is the Home & Garden average. Past it, Clay Kit is stronger. Inside it, weaker.
Market
The Clay Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clay Kit 149K times last year and spent an estimated £74K. The top 5 brands take 38% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £74Ka year
- Top search term
- clay kit29K searches a year
02 · Price
A sale here is worth £14.60.
Listings sell for £14.60 on average, from £3.66 to £32.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.60 that is £0 to £1K a year per listing.
- Average price
- £14.60under the $15 to $100 sweet spot
- Price range
- £3.66–£32.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #52 within Ceramics & Pottery. It carries 2,002 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 95%
- Out of stock, average day
- 16.6%
- Average rank
- #52in Ceramics & Pottery
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,002per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 7 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Clay Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

DAS White 1 kg Air Drying Modelling Clay
- Price
- £3.66
- Rating
- 4.6/5
- Reviews
- 43,190
- Age
- 18y ago

YILAIDA 62 Colors Oven Bake Modeling Clay Non-Toxic & Safe Polymer Clay Starter Kit with Sculpting Tools Crafts Gift for Kids/Beginners/Adults
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 1,489
- Age
- 6y ago

UHAPEER Pottery Kit Air Dry Clay for Adults - DIY Pottery Painting Kit for Beginners with 6 Acrylic Paints Varnish Tool Set Paintbrushes Sponge Clay Stick Step-by-Step Guide for Holiday Gifts
- Price
- £23.78
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

SAGO BROTHERS Air Dry Clay 24 Colors Modelling Clay with 3 Tools & Booklet
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 6,483
- Age
- 6y ago
Trending
90-day click momentum
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

YOZAIUUI 48Pcs Air Dry Clay for Adults: Pottery Painting Kit with 10 Acrylic Paints Tools Brushes Guide Palette Pottery Kit for Creative Projects & DIY
- Price
- £20.90
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3y ago

Air Dry Clay 30 Colours Modelling Clay Kit with Tools Craft Toys for Children 3-12 Years
- Price
- £6.10
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 11mo ago

Atrixart All in One Pottery Kit for Beginners. The Craft Kit has 2kg Air Dry Clay for Adults How to Guides & Templates Paints and Modelling Clay Sculpting Tools (Pastel Colours)
- Price
- £30.94
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

33 Pcs Pottery Starter Kit pottery painting kit Polymer Clay Tools Sculpting Tools Air Dry Clay Kit for Beginners pottery kit Palette Clays DIY Arts and Crafts for Adults Beginner Gifts
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 10mo ago
Newest
by launch date
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

33 Pcs Pottery Starter Kit pottery painting kit Polymer Clay Tools Sculpting Tools Air Dry Clay Kit for Beginners pottery kit Palette Clays DIY Arts and Crafts for Adults Beginner Gifts
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 10mo ago

Air Dry Clay 30 Colours Modelling Clay Kit with Tools Craft Toys for Children 3-12 Years
- Price
- £6.10
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 11mo ago

27 Pcs Polymer Clay Tools Sculpting Pottery Tools for Clay Sculpting Toolss Air Dry Ceramic Pottery Modeling Sculpture Modelling Carving Tool Kit DIY Art Crafts Accessories with Carrying Case
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 11mo ago

Bridokit 54 Pcs Polymer Clay Set Oven Baked Model Clay Non-Toxic Multicolour Modelling Clay for Kids with 19 Sculpting Tools 2 Gem Silicone Molds and Colourful Gift Box Crafts Gift for Kids Adults
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
69
Top-5 brand share
38%
Top 20: 89%
Top-5 click share
36%
Top 20: 78%
Open market
57%
- Artecho12%
- DAS8%
- YILAIDA7%
- UHAPEER6%
- Aestd-ST5%
- Atrixart5%
Demand
Clay Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9× · 10 of 12 months tracked
Search terms
Top Clay Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay kit29K/yr
- air dry clay kit26K/yr
- clay set16K/yr
- coloured clay10K/yr
- airdry clay kit13K/yr
- clay modelling kit12K/yr
- clay kits for adults10K/yr
- air dry clay set7K/yr
- clay making kit6K/yr
- air clay kits for adults4K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
HORRIBLE DRY
It's completely dry and crumbly
Dry & crumbly
gets grainy when you try to soften
Clay was rock hard
Rock hard
these sets are such terrible quality
Worst quality and missing items
Not good quality
Not able to use it
Really hard to open the packs
Hard to Work With
Very bad clay
Not polymer clay
Its not clay its like FOAM
Love
Great product that was presented beautifully
Excellent product
Great Variety
Best value
Good buy
Worth for money
Easy to use
handy tools
easy to do
Fun for the WHOLE family
Fun for the whole family
Endless entertainment
Great colours
Colours are bright
The colors are nice
Return
0.4% Return rate 22% Fixable by listing
gets grainy when you try to soften
Clay was rock hard
Rock hard
Not fit for purpose
Deceptively small
Small packs
HORRIBLE DRY
It's completely dry and crumbly
Dry & crumbly
these sets are such terrible quality
Worst quality and missing items
Not good quality
Very bad clay
Not polymer clay
Its not clay its like FOAM
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Kit questions
Answered from the same tracked data.









