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Clay Beads

Fail

Prices span $4.48–$16.60, mostly outside the sweet spot, so Clay Beads is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£156K/yr364K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
62%top-5 click share · 14 brands · 16 sellers

Flapen Score

Clay Beads against its category

The dotted line is the Home & Garden average. Past it, Clay Beads is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clay Beads 364K times last year and spent an estimated £156K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
4.3%
Market size, estimated
£156Ka year
Top search term
clay beads203K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £4.48 to £16.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.00 that is £5K to £8K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£4.48–£16.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #93 within Beading & Jewellery-Making. It carries 877 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#93in Beading & Jewellery-Making
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
877per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Clay Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Fournine34%
  • Dazhqp22%
  • Gionlion10%
  • Frendour9%
  • ProPinz5%
  • Paodey4%
  • Open — no brand owns it (8 brands, 16%)

Search terms

Top Clay Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay beads203K/yr
  • clay beads bracelet making kit70K/yr
  • polymer clay beads10K/yr
  • clay beads kit13K/yr
  • clay bead set13K/yr
  • heishi beads8K/yr
  • flat beads6K/yr
  • clay bead kit6K/yr
  • clay beads set7K/yr
  • clay bead bracelet making kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Beads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.05

So tiny

Beads are very small

Deceivingly small

Quality-Overall11%+0.72

The bead sections weren't full buy good quality

low quality

Obviously at this price point youre not going to get very high quality items

Material Quality9%−0.11

Do yourself a favour and dont risk purchasing this one, it is a waste of time and cheap plastic

The wire itself isnt able to to know as the material of the wire

Stretchability/Expandability/Elasticity7%−0.05

It's was terrible to make not worth it the elastic wouldn't hold properly

The elastic snapped every time

easy to use-kids found it hard to tie the elastic

Ease Of Use6%+0.15

String Hard to tie

We can't get the scissors to work

impossible to do as a group activity with friends

Love

Value For Money23%+1.13

very reasonable price

Excellent value

Good value

Color19%+1.52

VARIETY OF COLORS

great range of colours

Great range of colours

Quality-Overall13%+0.72

Beads are good quality

AMAZING QUALITY

The beads are good quality

Fun/Entertainment Experience10%+0.52

Hours of entertaining

So much fun

super fun for kids

Gifting Purpose8%−0.01

Good to be gifted

Lovely gift

Great birthday present

Return

0.5% Return rate 52% Fixable by listing

Size-Overall34%▇▆▆▇▇█

So tiny

Beads are very small

Deceivingly small

Advertised Vs Actual Product13%▂█▄▃▅▄
Quality-Overall12%██▆▃▂█

The bead sections weren't full buy good quality

low quality

Obviously at this price point youre not going to get very high quality items

Functionality-Overall6%█▁▅▇▁▄
Gifting Purpose5%▁▄▅▄█▁

FAQ

Common Clay Beads questions

Answered from the same tracked data.