Clay Beads
FailPrices span $4.48–$16.60, mostly outside the sweet spot, so Clay Beads is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £156K/yr364K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 16 sellers
Flapen Score
Clay Beads against its category
The dotted line is the Home & Garden average. Past it, Clay Beads is stronger. Inside it, weaker.
Market
The Clay Beads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clay Beads 364K times last year and spent an estimated £156K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £156Ka year
- Top search term
- clay beads203K searches a year
02 · Price
A sale here is worth £10.00.
Listings sell for £10.00 on average, from £4.48 to £16.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.00 that is £5K to £8K a year per listing.
- Average price
- £10.00under the $15 to $100 sweet spot
- Price range
- £4.48–£16.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #93 within Beading & Jewellery-Making. It carries 877 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 20.5%
- Average rank
- #93in Beading & Jewellery-Making
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 877per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Clay Beads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dazhqp 20000 Clay Beads Bracelet Making Kit 96 Colours 5 Boxes Flat Polymer Heishi Beads Set for Friendship Jewellery Necklace Earring Making Kit with Charm Crafts Gifts for Teen Girls Kids Adults
- Price
- £11.10
- Rating
- 4.7/5
- Reviews
- 569
- Age
- 2y ago

Fournine 30000 Pcs 192 Colours Clay Beads Bracelet Making Kit
- Price
- £14.58
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 2y ago

Gionlion 6000 Clay Beads Bracelet Making Kit Friendship Bracelet Kits Preppy Beads for Jewellery Making Flat Heishi Bead for Bracelet Arts and Crafts Gifts for Teen Girls
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 1,415
- Age
- 2y ago

Fournine 5300 Pcs Clay Beads Friendship Bracelet Making Kit Preppy Flat Polymer Heishi Beads for Jewellery Making Kit with Charms DIY Craft Gifts for Teen Girls
- Price
- £6.26
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 3y ago

5400 Clay Beads Bracelet Making Kit 5000pcs Beads for Friendship Bracelet Kits 24 Colors Polymer Clay Bead with Letter & Fruit Bead for DIY Jewelry Making Bracelets Necklace Earrings
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago
Trending
90-day click momentum
Fournine 10000 Pcs 3 Boxes 60 Colours Clay Beads Bracelet Making Kit
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 7mo ago

Fournine 31000 Pcs 192 Colours 9 Boxes Clay Beads
- Price
- £12.88
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 1y ago

Apprise Deals 6000 Clay Beads Bracelet Making Kit Friendship Bracelet Kits Preppy Beads for Jewellery Making Flat Heishi Bead for Bracelet Arts and Crafts Gifts for Teen Girls
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago

Fournine 23000 Pcs 144 Colours 7 Boxes Clay Beads
- Price
- £15.67
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 2y ago

Dazhqp 31000 9 Boxes 192 Colours Clay Beads Bracelet Making Kit
- Price
- £16.60
- Rating
- 4.7/5
- Reviews
- 569
- Age
- 1y ago
Newest
by launch date
Fournine 10000 Pcs 3 Boxes 60 Colours Clay Beads Bracelet Making Kit
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 7mo ago

Apprise Deals 6000 Clay Beads Bracelet Making Kit Friendship Bracelet Kits Preppy Beads for Jewellery Making Flat Heishi Bead for Bracelet Arts and Crafts Gifts for Teen Girls
- Price
- £4.67
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago

5400 Clay Beads Bracelet Making Kit 5000pcs Beads for Friendship Bracelet Kits 24 Colors Polymer Clay Bead with Letter & Fruit Bead for DIY Jewelry Making Bracelets Necklace Earrings
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1y ago

Dazhqp 31000 9 Boxes 192 Colours Clay Beads Bracelet Making Kit
- Price
- £16.60
- Rating
- 4.7/5
- Reviews
- 569
- Age
- 1y ago

Fournine 31000 Pcs 192 Colours 9 Boxes Clay Beads
- Price
- £12.88
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- Fournine34%
- Dazhqp22%
- Gionlion10%
- Frendour9%
- ProPinz5%
- Paodey4%
- Open — no brand owns it (8 brands, 16%)
Search terms
Top Clay Beads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay beads203K/yr
- clay beads bracelet making kit70K/yr
- polymer clay beads10K/yr
- clay beads kit13K/yr
- clay bead set13K/yr
- heishi beads8K/yr
- flat beads6K/yr
- clay bead kit6K/yr
- clay beads set7K/yr
- clay bead bracelet making kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Beads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So tiny
Beads are very small
Deceivingly small
The bead sections weren't full buy good quality
low quality
Obviously at this price point youre not going to get very high quality items
Do yourself a favour and dont risk purchasing this one, it is a waste of time and cheap plastic
The wire itself isnt able to to know as the material of the wire
It's was terrible to make not worth it the elastic wouldn't hold properly
The elastic snapped every time
easy to use-kids found it hard to tie the elastic
String Hard to tie
We can't get the scissors to work
impossible to do as a group activity with friends
Love
very reasonable price
Excellent value
Good value
VARIETY OF COLORS
great range of colours
Great range of colours
Beads are good quality
AMAZING QUALITY
The beads are good quality
Hours of entertaining
So much fun
super fun for kids
Good to be gifted
Lovely gift
Great birthday present
Return
0.5% Return rate 52% Fixable by listing
So tiny
Beads are very small
Deceivingly small
The bead sections weren't full buy good quality
low quality
Obviously at this price point youre not going to get very high quality items
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Beads questions
Answered from the same tracked data.









