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Clay Beads

Fail

Prices span $4.48–$16.60, mostly outside the sweet spot, so Clay Beads is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£156K/yr364K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
62%top-5 click share · 14 brands · 16 sellers

Flapen Score

Clay Beads against its category

The dotted line is the Home & Garden average. Past it, Clay Beads is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clay Beads 364K times last year and spent an estimated £156K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
4.3%
Market size, estimated
£156Ka year
Top search term
clay beads203K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £4.48 to £16.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.00 that is £5K to £8K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£4.48–£16.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #93 within Beading & Jewellery-Making. It carries 877 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#93in Beading & Jewellery-Making
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
877per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Clay Beads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

16%

  • Fournine34%
  • Dazhqp22%
  • Gionlion10%
  • Frendour9%
  • ProPinz5%
  • Paodey4%
  • Open — no brand owns it (8 brands, 16%)

Search terms

Top Clay Beads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clay beads203K/yr
  • clay beads bracelet making kit70K/yr
  • polymer clay beads10K/yr
  • clay beads kit13K/yr
  • clay bead set13K/yr
  • heishi beads8K/yr
  • flat beads6K/yr
  • clay bead kit6K/yr
  • clay beads set7K/yr
  • clay bead bracelet making kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Beads

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
12%of negative reviews mention “Size-Overall”
0.5%of orders come back
“So tiny”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clay Beads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data