Clay

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

8.9%

Market size, estimated

£1.5Ma year

Peak month

December1.8× the quietest month

Top search term

air dry clay561K searches a year

Listings sell for £9.59 on average, from £3.13 to £16.47. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £9.59 that is £77K to £96K a year per listing.

Average price

£9.59under the $15 to $100 sweet spot

Price range

£3.13–£16.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

£77K–£96K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #17 within Ceramics & Pottery. It carries 6,237 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

92%

Out of stock, average day

2.8%

Average rank

#17in Ceramics & Pottery

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,237per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months