Claru Ionic Air Purifier Plug in Uk
FailDemand is soft, at -47.3% this quarter, so Claru Ionic Air Purifier Plug in Uk is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £72K/yr117K searches / yr
- 90-day growth
- -47.3%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 22 sellers
Flapen Score
Claru Ionic Air Purifier Plug in Uk against its category
The dotted line is the Home & Garden average. Past it, Claru Ionic Air Purifier Plug in Uk is stronger. Inside it, weaker.
Market
The Claru Ionic Air Purifier Plug in Uk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Claru Ionic Air Purifier Plug in Uk 117K times last year and spent an estimated £72K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -47.3%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £72Ka year
- Peak month
- November5.7× the quietest month
- Top search term
- plug in air purifier21K searches a year
02 · Price
A sale here is worth £13.00.
Listings sell for £13.00 on average, from £5.75 to £26.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.00 that is £1K to £3K a year per listing.
- Average price
- £13.00under the $15 to $100 sweet spot
- Price range
- £5.75–£26.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #186 within Heating, Cooling & Air Quality. It carries 61 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 36.2%
- Average rank
- #186in Heating, Cooling & Air Quality
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 61per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Claru Ionic Air Purifier Plug in Uk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Air Purifier for Bedroom Smokers 2-Pack Plug-In Negative Ion Air Purifier Portable Mini Ioniser for Home Quiet Odour Remover for Pets Toilets Offices Rooms
- Price
- £13.96
- Rating
- 4.0/5
- Reviews
- 248
- Age
- 1y ago
Air Purifier for Bedroom Home 2 Pack Plug In Negative Ion Air Purifier Portable Quiet Ioniser for Smokers Reduces Odours from Pets/Toilet/Dust/Office/Home/Room (2)
- Price
- £16.12
- Rating
- 3.8/5
- Reviews
- 457
- Age
- 1y ago
2PCS Ionic Air Purifier Plug in UK Portable Negative Ion Air Generator Whisper Quiet Instantly Cleans Air Purifica for Home Bedrooms Toilets Living Rooms Bathrooms Closets And Pet Rooms
- Price
- £7.96
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 10mo ago
Air Purifier for Home Bedroom Plug-In Ionic Mini Portable Air Freshener with Negative Ions for Fresher Air Low-Noise Filterless Ioniser for Kitchen/Office/Bathroom 2 Pack (White)
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago
QWUE Air Purifier for Bedroom Home 2 Pcs Mini Ionic Air Purifier Plug in UK for Smokers Pet Toilets Living Rooms Bathrooms Instantly Cleans Quiet Odour Remover Filter-Free Purifier
- Price
- £12.84
- Rating
- 4.2/5
- Reviews
- 419
- Age
- 9mo ago
Trending
90-day click momentum
Mini Plug-In Air Purifier for Bedroom Home 2-Pack Ionic Air Purifier for Pets/Smokers/Small Spaces Effectively Removes Odours Cooking & Dust - Quiet No Filter & Easy to Use
- Price
- £15.68
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 6mo ago
QWUE Air Purifier for Bedroom Home 2PCS Mini Ionic Air Purifier Plug in UK for Smokers Pet Toilets Living Rooms Bathrooms Office Garage Instantly Cleans Quiet Odour Remover Filter-Free Purifier
- Price
- £24.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Air Purifier for Home Bedroom Plug-In Ionic Mini Portable Air Freshener with Negative Ions for Fresher Air Low-Noise Filterless Ioniser for Kitchen/Office/Bathroom 2 Pack (White)
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago
QWUE Air Purifier for Bedroom Home 2Pack Mini Ionic Air Purifier Plug in UK for Smokers Pet Toilets Living Rooms Bathrooms Office Garage Instantly Cleans Quiet Odour Remover Filter-Free Purifier
- Price
- £18.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Air Purifier Plug In for Home & Bedroom Portable Ionic Air Freshener with 40 Million Negative Ions Quiet Filterless Ioniser for Kitchen Office & Bathroom 2 Pack (White)
- Price
- £11.69
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 4mo ago
Newest
by launch date
Air Purifier for Home Bedroom Plug-In Ionic Mini Portable Air Freshener (White)
- Price
- £5.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Air Purifier for Home Bedroom Plug-In Ionic Mini Portable Air Freshener with Negative Ions for Fresher Air Low-Noise Filterless Ioniser for Kitchen/Office/Bathroom 2 Pack (White)
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago
QWUE Air Purifier for Bedroom Home 2PCS Mini Ionic Air Purifier Plug in UK for Smokers Pet Toilets Living Rooms Bathrooms Office Garage Instantly Cleans Quiet Odour Remover Filter-Free Purifier
- Price
- £24.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Air Purifier Plug In for Home & Bedroom Portable Ionic Air Freshener with 40 Million Negative Ions Quiet Filterless Ioniser for Kitchen Office & Bathroom 2 Pack (White)
- Price
- £11.69
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 4mo ago
QWUE Air Purifier for Bedroom Home 2Pack Mini Ionic Air Purifier Plug in UK for Smokers Pet Toilets Living Rooms Bathrooms Office Garage Instantly Cleans Quiet Odour Remover Filter-Free Purifier
- Price
- £18.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
22
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
23%
- PENYUY31%
- oibek13%
- QWUE12%
- aquota9%
- woeaozy7%
- Kemowi5%
Demand
Claru Ionic Air Purifier Plug in Uk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.7×
Search terms
Top Claru Ionic Air Purifier Plug in Uk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plug in air purifier21K/yr
- claru ionic air purifier plug in uk35K/yr
- air purifier plug in6K/yr
- plug in air purifier uk5K/yr
- clairu13K/yr
- ionic air purifier7K/yr
- air ionizer for home6K/yr
- clairu air purifier11K/yr
- clairu is a revolutionary air purifier4K/yr
- home air safety uk3K/yr
Reviews and returns
What reviews say buyers love and hate about Claru Ionic Air Purifier Plug in Uk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Complete rubbish
Doesn't work, cheap quality looks a dud
Low quality product
Didnt work
Not effective
No evidence of any functionality
she cant smell cat
no smell
could smell that doggie smell when I came home
do not last long do not buy
Item stopped working after 6 months
Work for a very short time then they all stopped working
Apart it saying it has a HEPA filter how can a plug in be very affective quite expensive I sent it back
Waste of money
Love
Works well to clean the air
Compact and Effective Air Purifier
Perfect to clean my home's air
Nice Gadget
Great quality
Good product
the room smells so fresh
Kitchen definitely smells cleaner
helped with odor removal
Easy to use
Easy to live with
Very quite, feeling the difference after 2 days of use, it is easy to use and effective, i wish I had socket in my bathroom i would have it use it there as well
Seems good 👍 value for the money
Good for the money
It is definitely worth the price
Return
2.0% Return rate 16% Fixable by listing
Didnt work
Not effective
No evidence of any functionality
she cant smell cat
no smell
could smell that doggie smell when I came home
It does not purify or filter in any way as described on the box
today one of the purifiers stopped working
cant find the replacement filters anywhere that's the only downside to this
Not fit for purpose
Theyre small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Claru Ionic Air Purifier Plug in Uk questions
Answered from the same tracked data.