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Claru Ionic Air Purifier Plug in Uk

Fail

Demand is soft, at -47.3% this quarter, so Claru Ionic Air Purifier Plug in Uk is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£72K/yr117K searches / yr
90-day growth
-47.3%search demand this quarter
Competition
50%top-5 click share · 15 brands · 22 sellers

Flapen Score

Claru Ionic Air Purifier Plug in Uk against its category

The dotted line is the Home & Garden average. Past it, Claru Ionic Air Purifier Plug in Uk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Claru Ionic Air Purifier Plug in Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Claru Ionic Air Purifier Plug in Uk 117K times last year and spent an estimated £72K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-47.3%
Conversion, latest week
4.7%
Market size, estimated
£72Ka year
Peak month
November5.7× the quietest month
Top search term
plug in air purifier21K searches a year

02 · Price

A sale here is worth £13.00.

Listings sell for £13.00 on average, from £5.75 to £26.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.00 that is £1K to £3K a year per listing.

Average price
£13.00under the $15 to $100 sweet spot
Price range
£5.75–£26.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #186 within Heating, Cooling & Air Quality. It carries 61 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
36.2%
Average rank
#186in Heating, Cooling & Air Quality
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
61per listing
Listings tracked
27

04 · Newcomers

0 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Claru Ionic Air Purifier Plug in Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

22

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 93%

Open market

23%

  • PENYUY31%
  • oibek13%
  • QWUE12%
  • aquota9%
  • woeaozy7%
  • Kemowi5%

Demand

Claru Ionic Air Purifier Plug in Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.7×

Search terms

Top Claru Ionic Air Purifier Plug in Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plug in air purifier21K/yr
  • claru ionic air purifier plug in uk35K/yr
  • air purifier plug in6K/yr
  • plug in air purifier uk5K/yr
  • clairu13K/yr
  • ionic air purifier7K/yr
  • air ionizer for home6K/yr
  • clairu air purifier11K/yr
  • clairu is a revolutionary air purifier4K/yr
  • home air safety uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Claru Ionic Air Purifier Plug in Uk

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Air Purification”
21%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Complete rubbish”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Claru Ionic Air Purifier Plug in Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data