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Citrus Feed

Fail

Prices span $3.02–$9.21, mostly outside the sweet spot, so Citrus Feed is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£74K/yr54K searches / yr
90-day growth
+78.1%search demand this quarter
Competition
89%top-5 click share · 6 brands · 61 sellers

Flapen Score

Citrus Feed against its category

The dotted line is the Home & Garden average. Past it, Citrus Feed is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citrus Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citrus Feed 54K times last year and spent an estimated £74K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

21.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +78.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+78.1%
Conversion, latest week
21.4%
Market size, estimated
£74Ka year
Peak month
April8.4× the quietest month
Top search term
citrus feed18K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £3.02 to £9.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £6.43 that is £8K to £10K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£3.02–£9.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Fertilisers & Plant Food. It carries 939 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#38in Fertilisers & Plant Food
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
939per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Citrus Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

61

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Baby Bio42%
  • Growth Technology30%
  • Westland9%
  • Vitax Ltd7%
  • Bronte Heritage Collection6%
  • TOP SAVER6%
  • Open — no brand owns it (0%)

Demand

Citrus Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.4×

Search terms

Top Citrus Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citrus feed18K/yr
  • lemon tree feed9K/yr
  • citrus fertilizer7K/yr
  • citrus plant food8K/yr
  • citrus feed for lemon tree4K/yr
  • citrus plant feed7K/yr

Reviews and returns

What reviews say buyers love and hate about Citrus Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+0.50

Rather small pot

Plant Growth25%−0.15

My plants havent grown as much as I was anticipating

Love

Plant Growth31%−0.15

Plant is thriving with this product

My orange tree is growing well

Helping me grow my calamondin

Advertised Vs Actual Product21%+2.37

It does the job

As described

Does exactly what it promises

Value For Money17%

Great value for money

Good value

good price

Quality-Overall10%+1.05

good quality

Good product

Ease Of Use5%−0.07

its easy to use

Neat easy to use

Return

0.0% Return rate 0% Fixable by listing

Product Condition100%▁▁▁▁▁█

FAQ

Common Citrus Feed questions

Answered from the same tracked data.