Skip to content

Citronella Oil Burner Outdoor

Pass

Citronella Oil Burner Outdoor scores 65 out of 100, a Pass. Shoppers spend $23K a year here, search demand grew >1,000% this quarter, and returns run at 0.3% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£23K/yr39K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
43%top-5 click share · 17 brands · 49 sellers

Flapen Score

Citronella Oil Burner Outdoor against its category

The dotted line is the Home & Garden average. Past it, Citronella Oil Burner Outdoor is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Oil Burner Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Oil Burner Outdoor 39K times last year and spent an estimated £23K. The top 5 brands take 74% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.0%
Market size, estimated
£23Ka year
Peak month
July63.8× the quietest month
Top search term
citronella oil burner outdoor20K searches a year

02 · Price

A sale here is worth £14.73.

Listings sell for £14.73 on average, from £5.28 to £29.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.73 that is £0 to £1K a year per listing.

Average price
£14.73under the $15 to $100 sweet spot
Price range
£5.28–£29.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #181 within Candles & Holders. It carries 605 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
58%
Out of stock, average day
11.5%
Average rank
#181in Candles & Holders
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
605per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Citronella Oil Burner Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£685£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

49

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

21%

  • OunglyChoi33%
  • Harbour Housewares16%
  • Quebec14%
  • FAN-Torches6%
  • PARTYRAMA.CO.UK6%
  • D&J Glassware6%

Demand

Citronella Oil Burner Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 63.8×

Search terms

Top Citronella Oil Burner Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella oil burner outdoor20K/yr
  • citronella burner5K/yr
  • citronella oil burner4K/yr
  • citronella lantern3K/yr
  • citronella burners for garden3K/yr
  • citronella oil burners3K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Oil Burner Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.14

Does not stay lit - Very poor quality

at a reduction in quality

Disappointing quality

Value For Money8%+1.39

Theres a reason theyre cheap

Not worth a pence even

Waste of money

Flammable8%−0.15

Lots of black smoke

Smoke Blaze

Very very Smokey when lit not able to use

Size-Overall8%−0.03

The coils are very tiny

Smaller than expected

Candle too small for base

Advertised Vs Actual Product6%+0.17

False advertising

False description

Not at all smokeless as advertised

Love

Value For Money19%+1.39

I think they are good value as they make a nice addition to the decor in my garden

Excellent value for money

Good Value

Quality-Overall17%−0.14

Excellent product

they seem to be well made

Good quality glass

Smell16%+1.39

Smells nice

The scent is very potent

The scent is fresh

Advertised Vs Actual Product10%+0.17

Does the job

Exactly as described

Definitely does what it should

Brightness/Shine/Glow7%+0.50

These little lanterns are delightful

Great little Candle

Great little lamps

Return

0.3% Return rate 19% Fixable by listing

Functionality-Overall12%▁▁▇▆█▃

Okayish not helping for the purpose

these dont work very well at all

Defective Material/Parts12%▁▁▁▁█▃
Flammable12%▁▁▁▁▁█

Lots of black smoke

Smoke Blaze

Very very Smokey when lit not able to use

Leak-Proof8%▁▁█▁▂▂
Size-Overall8%▁▁▁▁▄█

The coils are very tiny

Smaller than expected

Candle too small for base

FAQ

Common Citronella Oil Burner Outdoor questions

Answered from the same tracked data.