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Citronella Oil Burner Outdoor

Citronella Oil Burner Outdoor shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

65
Worth a look
Market size 6Growth 100Conversion 50Competition 70Returns 98Price range 60Avg price 73Brand share 52Review moat 72Quality gap 81
This niche Category average

Is Citronella Oil Burner Outdoor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Citronella Oil Burner Outdoor is a £23K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Citronella Oil Burner Outdoor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 4.0% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr2K
Search volume / yr>1,000%39K
Conversion rate4.0%
Avg price£14.73

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 49
Top-5 product click share43%
Open market26%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement71%
New entrants (1y)6· 4 succeeded
Avg rating4.2★
Avg reviews605

Top Citronella Oil Burner Outdoor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£685£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

49

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

21%

  • OunglyChoi33%
  • Harbour Housewares16%
  • Quebec14%
  • FAN-Torches6%
  • PARTYRAMA.CO.UK6%
  • D&J Glassware6%

Citronella Oil Burner Outdoor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR4.0%Products31Brands17Top 5 Brands74%OOS Rate11.5%Rating4.2★Reviews605Avg BSR#181
5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 63.8×

Top Citronella Oil Burner Outdoor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citronella oil burner outdoor20K/yr
  • citronella burner5K/yr
  • citronella oil burner4K/yr
  • citronella lantern3K/yr
  • citronella burners for garden3K/yr
  • citronella oil burners3K/yr

What reviews say buyers love and hate about Citronella Oil Burner Outdoor

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Value For Money19%

I think they are good value as they make a nice addition to the decor in my garden

Quality-Overall17%

Excellent product

Smell16%

Smells nice

Advertised Vs Actual Product10%

Does the job

Brightness/Shine/Glow7%

These little lanterns are delightful

What buyers complain about

73% of reviews
Quality-Overall21%

Does not stay lit - Very poor quality

Value For Money8%

Theres a reason theyre cheap

Flammable8%

Lots of black smoke

Size-Overall8%

The coils are very tiny

Advertised Vs Actual Product6%

False advertising

Citronella Oil Burner Outdoor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
12%
2Defective Material/Parts
12%
3Flammable
12%
4Leak-Proof
8%
5Size-Overall
8%

Common Citronella Oil Burner Outdoor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citronella Oil Burner Outdoor 65/100 on Amazon United Kingdom — Worth a look. The niche generates £23K/yr across 31 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for Citronella Oil Burner Outdoor on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 63.8× the quietest.