citronella oil burner outdoor
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.73avg listing price — sweet spot $15–$100
Review moat
Good604.84avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.28–£29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, citronella oil burner outdoor is a £23K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
citronella oil burner outdoor market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 71%
- Out of stock
- 11.5%
- Avg brand age
- 46 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
49
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
43%
Top 20: 92%
Open market
21%
- OunglyChoi33%
- Harbour Housewares16%
- Quebec14%
- FAN-Torches6%
- PARTYRAMA.CO.UK6%
- D&J Glassware6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 63.8×
Top citronella oil burner outdoor search terms
- citronella oil burner outdoor20K/yr
- citronella burner5K/yr
- citronella oil burner4K/yr
- citronella lantern3K/yr
- citronella burners for garden3K/yr
- citronella oil burners3K/yr
Top citronella oil burner outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Pack Oil Lamp Clear Glass Table Torch Citronella Oil Lamps Lantern with 3 Wicks for Indoor Outdoor Patio Decors
OunglyChoi£14.953.6★65 rev
2PACK Citronella Oil Burner Outdoor Glass Oil Lamp Table Torch Canisters Citronella Oil Burner Torches for Outdoor Patio with Wicks and Cap
OunglyChoi£12.213.9★111 rev
Glass Oil Lamp Table Torch Canisters 2PACK Citronella Oil Burner Torches for Outdoor Patio with Wicks and Cap
OunglyChoi£11.583.9★111 rev
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
Quebec£10.724.3★71 rev
Harbour Housewares Metal Garden Torches - Cylinder - Pack of 2-146cm Silver Garden Torches Lighting Modern Outdoor Lighting Paraffin Oil Lamp Candle Flame Lantern for Parties Outdoor Events BBQs
Harbour Housewares£13.804.5★889 rev
Newest
by launch date
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)
Quebec£7.4871 rev
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)
Quebec£15.0371 rev
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 2x1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping
Quebec£10.7271 rev
2PCS Chamber Oil Lamp Glass Kerosene Oil Lamps
PureBliss£9.705 rev
Citronella Candles Outdoor with Vintage Lantern - 3pcs 3.5oz DEET Free Lemongrass Scented Candles for Camping Patio Garden Natural Citronella Soy Wax Candle Gifts for Women
Funxim£18.16511 rev
Trending
90-day click momentum2PCS Chamber Oil Lamp Glass Kerosene Oil Lamps
PureBliss£9.704.6★
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 3)
Quebec£15.034.3★
CUQOO 1L Scented Citronella Oil for Garden Burners - 4 Pack Insect-Repelling Torch & Lantern Oil Outdoor Use Garden Citronella for Tiki Torches Burners & Lamps Patios BBQs Camping
CUQOO£18.114.4★
Seraphic Table Top Citronella Burner Torches for Outdoor Patio 16oz Decorative Glass Tiki Torch Citronella Lamp Candles for Outside Deck Garden Parties Set of 3 Clear
Seraphic£23.514.3★
Quebec Insect Repelling Citronella Lamp Lantern and Torch Oil 1L Outdoor Garden Torch Fuel with Citronella Essential Oil Long Lasting Burn Patio Mosquito Lantern Oil for Garden Camping (Pack of 1)
Quebec£7.484.3★
What buyers say about citronella oil burner outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“I think they are good value as they make a nice addition to the decor in my garden”
“Excellent product”
“Smells nice”
“Does the job”
“These little lanterns are delightful”
“Easy to use”
“Works well”
“The bases are solid enough”
“theyve held up well during use”
“Beautiful Gift”
What buyers complain about
“Does not stay lit - Very poor quality”
“Theres a reason theyre cheap”
“Lots of black smoke”
“The coils are very tiny”
“False advertising”
“brittle meaning they break when you open the cellophane wrapping”
“Coils are not designed to kill muzzles or biting insects”
“Okayish not helping for the purpose”
“No instructions”
“No pleasant fragrance whatsoever while burning”
Top return reasons
Common questions
- Is citronella oil burner outdoor profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 31 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (65/100).
- How competitive is the citronella oil burner outdoor niche?
- 17 brands and 49 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in citronella oil burner outdoor?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Flammable. The return rate is 0.3%.
- When does demand for citronella oil burner outdoor peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 63.8× the quietest.
- What does it cost to enter the citronella oil burner outdoor niche?
- Listings span £5.28–£29.65; the average listing price is £14.73 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.