citronella incense sticks
Worth a lookShows demand growing +649.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+649.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,283.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad£87K£87K/yr · 97K searches
Avg price
Bad£6.43avg listing price — sweet spot $15–$100
Price range
Bad£2.15–£12.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, citronella incense sticks is a £87K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
citronella incense sticks market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £80K–£96K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 6.5%
- Avg brand age
- 44 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
43
Top-5 brand share
50%
Top 20: 98%
Top-5 click share
46%
Top 20: 90%
Open market
44%
- SAMASIA12%
- STAMFORD INC.11%
- M & J10%
- 1ABOVE10%
- OFUN7%
- ROL6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +649.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 33.0×
Top citronella incense sticks search terms
- citronella incense sticks81K/yr
- citronella sticks6K/yr
- citronella incense6K/yr
- citronella incense sticks outdoor3K/yr
- citronella sticks outdoor2K/yr
Top citronella incense sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAMFORD INC. 37120 Citronella Incense Sticks 20 Sticks x 6 Packs
STAMFORD INC.£5.364.6★3,572 rev
Original Satya Nag Champa Citronella Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
M & J£5.824.3★213 rev
Citronella Incense Sticks for Garden 30 Pieces with Holder Mosquito and Insect Repellent
1ABOVE£3.804.0★130 rev
Satya Nag Champa Citronella Incense Sticks | x1 pack | comes with SAMASIA bookmark | Incense can be used for Aromatherapy Yoga Meditation and Relaxation
SAMASIA£3.244.4★70 rev
Citronella Incense Sticks 240 Count Lemongrass Incense Sticks with Holder Natural Refreshing Citronella Burner Incense for Home Indoors Outdoor Garden Patio Camping
OFUN£7.064.2★192 rev
Newest
by launch date
Citronella incense sticks 36 pieces XXL 2.2 hours burning time per stick natural citronella essential oil incense sticks for summer garden patio balcony picnic camping table Travel BBQ Backyards
AOTOIE£8.3018 rev
Incensera Citronella Incense Sticks Outdoor Vegan & Natural - 100 Pieces
Incensera£8.7869 rev
Citronella Incense Sticks for Garden 30 Pieces with Holder Mosquito and Insect Repellent
1ABOVE£3.80130 rev
Citronella Incense Sticks 240 Count Lemongrass Incense Sticks with Holder Natural Refreshing Citronella Burner Incense for Home Indoors Outdoor Garden Patio Camping
OFUN£7.06192 rev
Incense Gift Set 160 Sticks in Total Citronella + Incense Holder (160)
Dr.JIEER£6.14144 rev
Trending
90-day click momentumCitronella incense sticks 36 pieces XXL 2.2 hours burning time per stick natural citronella essential oil incense sticks for summer garden patio balcony picnic camping table Travel BBQ Backyards
AOTOIE£8.304.4★
Incensera Citronella Incense Sticks Outdoor Vegan & Natural - 100 Pieces
Incensera£8.784.6★
Satya Citronella Incense Sticks Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense
greensense£4.614.5★
Incense Gift Set 160 Sticks in Total Citronella + Incense Holder (160)
Dr.JIEER£6.144.2★
Citronella Incense Insect Repellent Sticks Ideal for Insect & Bugs Repellent with Fresh Lemon Scent | 30 Pack of 4
ZOPPER£8.213.7★
What buyers say about citronella incense sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Pleasant clean smell”
“Good value”
“The burn quality is consistent”
“As described”
“last ages too”
“Seems to be effective”
“Easy to use”
“Brilliant buy to keep bugs away”
“very effective addition for outdoor gatherings”
“Good incense”
What buyers complain about
“Not the scent for me I'm afraid”
“Cheap fir quality”
“Burn for 2 mins”
“are very fragile and break easily”
“Doesnt work”
“Expensive and not effective”
“Very annoyed at false advertising”
“These are huge sticks”
“I don't have anything to stand them up in as the stems on them are really thick”
“Waste”
Top return reasons
Common questions
- Is citronella incense sticks profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +649.3%. Flapen's verdict: Worth a look (68/100).
- How competitive is the citronella incense sticks niche?
- 23 brands and 43 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in citronella incense sticks?
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.2%.
- When does demand for citronella incense sticks peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 33.0× the quietest.
- What does it cost to enter the citronella incense sticks niche?
- Listings span £2.15–£12.35; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 1,283 reviews — the moat a new listing must climb.