Citronella Incense Sticks

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +649.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+649.3%

Conversion, latest week

13.9%

Market size, estimated

£87Ka year

Peak month

July33.0× the quietest month

Top search term

citronella incense sticks81K searches a year

Listings sell for £6.43 on average, from £2.15 to £12.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.

Average price

£6.43under the $15 to $100 sweet spot

Price range

£2.15–£12.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #128 within Home Fragrance. It carries 1,283 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

6.5%

Average rank

#128in Home Fragrance

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,283per listing

Listings tracked

31

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months