Citronella Incense Sticks

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +649.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+649.3%

Conversion, latest week

13.9%

Market size, estimated

£87Ka year

Peak month

July33.0× the quietest month

Top search term

citronella incense sticks81K searches a year

Listings sell for £6.43 on average, from £2.15 to £12.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.43 that is £2K to £3K a year per listing.

Average price

£6.43under the $15 to $100 sweet spot

Price range

£2.15–£12.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #128 within Home Fragrance. It carries 1,283 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

6.5%

Average rank

#128in Home Fragrance

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,283per listing

Listings tracked

31

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months