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Citronella Incense Sticks

Citronella Incense Sticks shows demand growing +649.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look
Market size 22Growth 100Conversion 96Competition 65Returns 99Price range 0Avg price 18Brand share 85Review moat 55Quality gap 84
This niche Category average

Is Citronella Incense Sticks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Citronella Incense Sticks is a £87K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.

Citronella Incense Sticks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +649.3% over the last 90 days and 13.9% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr15K
Search volume / yr+649.3%97K
Conversion rate13.9%
Avg price£6.43

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers23 · 43
Top-5 product click share46%
Open market50%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement84%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews1,283

Top Citronella Incense Sticks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

43

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

46%

Top 20: 90%

Open market

44%

  • SAMASIA12%
  • STAMFORD INC.11%
  • M & J10%
  • 1ABOVE10%
  • OFUN7%
  • ROL6%

Citronella Incense Sticks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR13.9%Products31Brands23Top 5 Brands50%OOS Rate6.5%Rating4.2★Reviews1,283Avg BSR#128
9K7KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 33.0×

Top Citronella Incense Sticks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • citronella incense sticks81K/yr
  • citronella sticks6K/yr
  • citronella incense6K/yr
  • citronella incense sticks outdoor3K/yr
  • citronella sticks outdoor2K/yr

What reviews say buyers love and hate about Citronella Incense Sticks

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Smell40%

Pleasant clean smell

Value For Money12%

Good value

Quality-Overall8%

The burn quality is consistent

Advertised Vs Actual Product7%

As described

Durability4%

last ages too

What buyers complain about

69% of reviews
Smell27%

Not the scent for me I'm afraid

Quality-Overall9%

Cheap fir quality

Durability8%

Burn for 2 mins

Strength5%

are very fragile and break easily

Functionality-Overall5%

Doesnt work

Citronella Incense Sticks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
21%
2Size-Overall
10%
3Strength
10%
4Quality-Overall
7%
5Advertised Vs Actual Product
7%

Common Citronella Incense Sticks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Citronella Incense Sticks 68/100 on Amazon United Kingdom — Worth a look. The niche generates £87K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +649.3% over the last 90 days.
Search demand for Citronella Incense Sticks on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 33.0× the quietest.