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Citronella Candle Indoor

Maybe

Search demand grew >1,000% this quarter. But prices span $3.55–$15.40, mostly outside the sweet spot, so Citronella Candle Indoor is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£28K/yr22K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
54%top-5 click share · 23 brands · 56 sellers

Flapen Score

Citronella Candle Indoor against its category

The dotted line is the Home & Garden average. Past it, Citronella Candle Indoor is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Candle Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Candle Indoor 22K times last year and spent an estimated £28K. The top 5 brands take 63% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
13.3%
Market size, estimated
£28Ka year
Peak month
July54.8× the quietest month
Top search term
citronella candle indoor13K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £3.55 to £15.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.77 that is £0 to £977 a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£3.55–£15.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£977
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #147 within Plant Protection & Pest Control. It carries 690 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
9.6%
Average rank
#147in Plant Protection & Pest Control
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Citronella Candle Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

56

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

54%

Top 20: 95%

Open market

31%

  • VICBAY17%
  • Kinforse16%
  • ZOPPER15%
  • Zero In8%
  • Hausware7%
  • Village Farm Candles & Ceramics6%

Demand

Citronella Candle Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 54.8×

Reviews and returns

What reviews say buyers love and hate about Citronella Candle Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.26

The candles themselves are relatively small

Each candle is also quite large

Small size

Smell13%+2.09

as the scent is artificial, cloying and quite overwhelming

Not strong smell

it smells like citronella

Value For Money12%−0.04

however I think that they are overpriced

a bit expensive I fear

Not good value

Advertised Vs Actual Product6%−0.11

beware of the highly misleading images in the product description

Advert is misleading

False advertising

Functionality-Overall4%−0.09

Not working

Didn't work- at a

Love

Smell32%+2.09

Good strong fragrance

It smells delightful

Great smell

Value For Money14%−0.04

Worth it

Good value for money

Good Price

Brightness/Shine/Glow9%+0.26

Brilliant Candles

They are easy to light

The brightness is good as you'd expect from this type of candle

Quality-Overall6%−0.01

seem well made

Excellent product

Awesome candles superb quality

Advertised Vs Actual Product4%−0.11

Exactly like picture

Just as advertised

Exactly as advertised

Return

0.1% Return rate 43% Fixable by listing

Size-Overall31%▁▁▁▆▂█

The candles themselves are relatively small

Each candle is also quite large

Small size

Functionality-Overall26%▁▁█▄▃▃

Not working

Didn't work- at a

Flammable5%▁▁▁▁█▆
Advertised Vs Actual Product5%▁▁▁▁█▁

beware of the highly misleading images in the product description

Advert is misleading

False advertising

Smell5%▁▁▁█▁▁

as the scent is artificial, cloying and quite overwhelming

Not strong smell

it smells like citronella

FAQ

Common Citronella Candle Indoor questions

Answered from the same tracked data.