citronella candle indoor
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good690.23avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 22K searches
Price range
Bad£3.55–£15.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, citronella candle indoor is a £28K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
citronella candle indoor market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£29K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 9.6%
- Avg brand age
- 51 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
56
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
54%
Top 20: 95%
Open market
31%
- VICBAY17%
- Kinforse16%
- ZOPPER15%
- Zero In8%
- Hausware7%
- Village Farm Candles & Ceramics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 54.8×
Top citronella candle indoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kinforse Natural Soy Wax Citronella Candles Outdoor/Indoor | Long-Lasting for Garden Camping Picnic | Essential Oil Aromatherapy Citronella Candle Outdoor | Gardening Gifts & Presents for Women
Kinforse£13.284.2★319 rev
ZOPPER - 4 x Citronella Candles Glass Ideal for Mosquito Insect & Bugs Repellent Candle
ZOPPER£8.784.4★104 rev
8PC Citronella Candles Outdoor Indoor 200 Hours Buring Time Garden Candles Pillar Candles for Summer Suitable for Patio Garden Yard Balcony Wedding Party 200 Hours Buring Time
VICBAY£8.444.2★848 rev
Hausware Citronella Candles - 4 Pack Citronella Candles Outdoor SetIndoor Scented Soy Wax Candles Portable Travel Tin Gift Set for Home Garden Patio Balcony Decorative
Hausware£11.864.5★2,449 rev
Zero In 60-Day Citronella Diffuser Portable Bug Repellent for Indoor & Outdoor Use with Adjustable Intensity - Pet-Safe Fast-Acting Protection for Home Garden Patios & Travel - Multi Packs X2
Zero In£7.143.7★273 rev
Newest
by launch date
Citronella Candles Outdoor 2Pack Natural Soy Wax Scented Candles in Glass
Aottom£8.83646 rev
Citronella Candles Outdoor Natural Soy Wax Citronella Scented Jar Candle for Summer 7oz Large Lemongrass Candle 50 Hours Burn Time Indoor and Outdoor Candles for Patio Garden & Camping 2 Packs
ugbem£12.6551 rev
Citronella Candle Outdoor Citronella Candles Large 260 Hours Citronella Scented Candle Set 2 Pcs 100% Natural Soy Wax Candle with Lid Lemongrass Candle Gift Set for Home Garden Patio Party Camping
KIYTARBOO£12.2418 rev
Scented Candles Gift Set 2 Metal Cans of Natural Citronella Candles 5-in-1 Soy Wax Candle Burn Time of up to 60H Its a Summer Friendly Gift and Provide an Undisturbed Space During Garden BBQ
TTRWIN£8.4712 rev
AXXTAN 4 x Citronella Glass Candles Yellow Soy Wax Votive Candles Long-Lasting Burn Time Mosquito Fly Insect Repellent for Outdoor Indoor Garden Patio Camping
AXXTAN£8.026 rev
Trending
90-day click momentumCitronella Candles Outdoor Natural Soy Wax Citronella Scented Jar Candle for Summer 7oz Large Lemongrass Candle 50 Hours Burn Time Indoor and Outdoor Candles for Patio Garden & Camping 2 Packs
ugbem£12.654.0★
TRINIDa Citronella Candle Set - 3 Pack 3.5oz Large Citronella Candle Outdoor & Indoor 90-110 Hours Long Burning Natural Soy Wax Scented Candles for Garden Patio Camping (Summer Essentials Gift)
TRINIDa£12.144.3★
Citronella Candle Outdoor Citronella Candles Large 260 Hours Citronella Scented Candle Set 2 Pcs 100% Natural Soy Wax Candle with Lid Lemongrass Candle Gift Set for Home Garden Patio Party Camping
KIYTARBOO£12.244.5★
8PC Citronella Candles Outdoor Indoor 200 Hours Buring Time Garden Candles Pillar Candles for Summer Suitable for Patio Garden Yard Balcony Wedding Party 200 Hours Buring Time
VICBAY£8.444.2★
Hausware Citronella Candles - 4 Pack Citronella Candles Outdoor SetIndoor Scented Soy Wax Candles Portable Travel Tin Gift Set for Home Garden Patio Balcony Decorative
Hausware£11.864.5★
What buyers say about citronella candle indoor
What buyers praise and complain about, mined from review topics.What buyers love
“Good strong fragrance”
“Worth it”
“Brilliant Candles”
“seem well made”
“Exactly like picture”
“This set is also ideal for gifting to someone special”
“being in tins makes them quite durable”
“Very effective”
“Design is cute”
“Impressive burn time”
What buyers complain about
“The candles themselves are relatively small”
“as the scent is artificial, cloying and quite overwhelming”
“however I think that they are overpriced”
“beware of the highly misleading images in the product description”
“Not working”
“Absolute rubbish”
“Does nothing to stop mosquitos”
“Fluted design means melted wax runs straight off”
“They are very difficult to light”
“I think the product details for this candle set dont even know whether they are for indoor or outdoor or both”
Top return reasons
Common questions
- Is citronella candle indoor profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 26 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (63/100).
- How competitive is the citronella candle indoor niche?
- 23 brands and 56 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in citronella candle indoor?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- When does demand for citronella candle indoor peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 54.8× the quietest.
- What does it cost to enter the citronella candle indoor niche?
- Listings span £3.55–£15.40; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.