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Citadel Paint Rack

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -21.4% this quarter, so Citadel Paint Rack is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£58K/yr122K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
36%top-5 click share · 29 brands · 60 sellers

Flapen Score

Citadel Paint Rack against its category

The dotted line is the Home & Garden average. Past it, Citadel Paint Rack is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citadel Paint Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citadel Paint Rack 122K times last year and spent an estimated £58K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
2.4%
Market size, estimated
£58Ka year
Peak month
December2.0× the quietest month
Top search term
warhammer paint storage16K searches a year

02 · Price

A sale here is worth £19.83.

Listings sell for £19.83 on average, from £5.76 to £104.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.83 that is £0 to £2K a year per listing.

Average price
£19.83inside the $15 to $100 sweet spot
Price range
£5.76–£104.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #219 within Art & Craft Supplies. It carries 508 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
12.1%
Average rank
#219in Art & Craft Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
508per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Citadel Paint Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 rising

Sellers

60

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

36%

Top 20: 77%

Open market

32%

  • PROSCALE24%
  • Plydolex13%
  • ARFETIGO10%
  • UpChoNice8%
  • PH PandaHall7%
  • Generic6%

Demand

Citadel Paint Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Citadel Paint Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warhammer paint storage16K/yr
  • citadel paint rack21K/yr
  • paint storage11K/yr
  • model paint storage12K/yr
  • paint holder10K/yr
  • paint rack11K/yr
  • citadel paint storage9K/yr
  • paint stand7K/yr
  • paint organiser6K/yr
  • warhammer paint holder6K/yr

Reviews and returns

What reviews say buyers love and hate about Citadel Paint Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation16%−0.09

Difficult to get together

Very fiddly to assemble

Not easy to assemble. though obvious how to do it

Quality-Overall10%−0.02

quality control issue or just poor engineering

Absolute junk item

not in quality

Strength8%

Cheap and brittle

Its expensive and flimsy

not sure of their robustness

Size-Overall6%

such with their small size is not a good fit

Not the correct size

Small

Instructions/User Manual/Troubleshooting6%−0.09

No instructions

Mine came without instructions, hurrah

No instructions included so dont even know where to begin

Love

Strength12%

quite sturdy

The brush holder is also strong

This is a sturdy rack easy to assemble

Paint Quality12%+1.08

Perfect for paints

Brilliant for storing paint

Great item holds paints neatly and tidy

Quality-Overall10%−0.02

Easy to build and good quality

Great product perfect for the job

Excellent product

Assembly/Installation10%−0.09

Easy to put together

Easy assembly

Easy to assemble

Value For Money8%

worth the money

Good value for money

Excellent value

Return

0.5% Return rate 44% Fixable by listing

Size-Overall33%▇▅▆█▇▅

such with their small size is not a good fit

Not the correct size

Small

Defective Material/Parts17%▂▁█▃█▇
Paint Quality8%▃█▃▃▁▁

Top two layers sag so badly that the paints simply fall out on their own

cant read the paint names

Strength5%▄▁▁▃█▁

Cheap and brittle

Its expensive and flimsy

not sure of their robustness

Assembly/Installation5%█▅▁▁▁▇

Difficult to get together

Very fiddly to assemble

Not easy to assemble. though obvious how to do it

FAQ

Common Citadel Paint Rack questions

Answered from the same tracked data.