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Circular Knitting Needles

Circular Knitting Needles shows low returns (1.6%), but soft demand (-48.9% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 38Growth 1Conversion 46Competition 77Returns 82Price range 75Avg price 79Brand share 56Review moat 69Quality gap 67
This niche Category average

Is Circular Knitting Needles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Circular Knitting Needles is a £189K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 54/100.

Circular Knitting Needles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -48.9% over the last 90 days and 3.7% of searches end in a purchase.

£189K

revenue / yr

Units sold / yr10K
Search volume / yr-48.9%306K
Conversion rate3.7%
Avg price£16.64

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers22 · 51
Top-5 product click share38%
Open market29%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement75%
New entrants (1y)19· 0 succeeded
Avg rating4.3★
Avg reviews743

Top Circular Knitting Needles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

51

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

38%

Top 20: 75%

Open market

22%

  • Knitiss21%
  • KNITPRO20%
  • Aeelike11%
  • Reessy11%
  • Coopay8%
  • WEFINEST6%

Circular Knitting Needles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume306KCVR3.7%Products48Brands22Top 5 Brands71%OOS Rate7.0%Rating4.3★Reviews743Avg BSR#224
6K4KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Top Circular Knitting Needles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • circular knitting needles160K/yr
  • interchangeable circular knitting needles set48K/yr
  • circular knitting needles set31K/yr
  • interchangeable knitting needles15K/yr
  • knitting needles circular10K/yr
  • circular needles for knitting6K/yr
  • round knitting needles9K/yr
  • circular needles7K/yr
  • circular needle4K/yr
  • circular knitting needle5K/yr

What reviews say buyers love and hate about Circular Knitting Needles

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall20%

Excellent product

Value For Money19%

Great value

Ease Of Use15%

Easy to use

Size-Overall7%

a good range of sizes in the pack for the money

Stitch/Finish/Polish5%

Interactive Various stitch lines extremely helpful

What buyers complain about

60% of reviews
Durability13%

Broke within 2 weeks

Size-Overall10%

Size is not written on any of them

Ease Of Use7%

difficult to use so I bought this item

Value For Money6%

Cheap for a reason

Defective Material/Parts5%

One of the needles broke so cant use that size

Circular Knitting Needles return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Defective Material/Parts
15%
3Advertised Vs Actual Product
7%
4Quality-Overall
7%
5Compatibility-Overall
6%

Common Circular Knitting Needles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Circular Knitting Needles 54/100 on Amazon United Kingdom — Worth a look. The niche generates £189K/yr across 48 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -48.9% over the last 90 days.
Search demand for Circular Knitting Needles on Amazon United Kingdom peaks in Jan–Feb–Nov, where the busiest month runs 2.8× the quietest.