Is circular knitting needles profitable to sell on Amazon United Kingdom?

The niche generates £189K/yr across 48 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -48.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the circular knitting needles niche?

22 brands and 51 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in circular knitting needles?

Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 1.6%.

When does demand for circular knitting needles peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the circular knitting needles niche?

Listings span £4.28–£47.86; the average listing price is £16.64 (sweet spot $15–$100). The average incumbent carries 743 reviews — the moat a new listing must climb.

circular knitting needles

Worth a look

Shows low returns (1.6%), but soft demand (-48.9% this quarter) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great£16.64

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Great£4.28–£47.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good742.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£189K

£189K/yr · 306K searches

Growth

Bad-48.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, circular knitting needles is a £189K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

circular knitting needles market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £133K–£166K; units × avg price
Conversion rate: 3.7%
Avg BSR: #224
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 7.0%
Avg brand age: 31 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

38%

Top 20: 75%

Open market

22%

Knitiss21%
KNITPRO20%
Aeelike11%
Reessy11%
Coopay8%
WEFINEST6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.9% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top circular knitting needles search terms

circular knitting needles160K/yr -49.6%2.5% conv.
interchangeable circular knitting needles set48K/yr -51.9%1.7% conv.
circular knitting needles set31K/yr -55.6%2.1% conv.
interchangeable knitting needles15K/yr -27.7%1.1% conv.
knitting needles circular10K/yr -46.7%2.5% conv.
circular needles for knitting6K/yr -41.3%2.3% conv.
round knitting needles9K/yr -55.9%3.1% conv.
circular needles7K/yr -43.6%2.4% conv.
circular needle4K/yr -27.8%0.8% conv.
circular knitting needle5K/yr -45.6%1.2% conv.

All search terms

Top circular knitting needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Knitiss Circular Knitting Needles Set Interchangeable Circular Knitting Needles Set with Case & Accessories 13 Pairs of 10cm Round Needles from 3.0mm to 10mm

Knitiss£22.624.2★243 rev

Knitiss 13 Pairs Circular Knitting Needle Set 3.0~10.0mm Interchangeable Aluminum Knitting Needles with Case

Knitiss£22.684.2★243 rev

KnitPro Zing Fixed Circular Needles 32 (80cm) | Size 4.00mm

KNITPRO£5.854.7★5,726 rev

9 pcs Circular Knitting Needles 80cm Round Knitting Needles Set

WEFINEST£5.934.3★45 rev

Aeelike Circular Knitting Needles Interchangeable Circular Knitting Needles Set with Case & Accessories 13 Pairs of Round Knitting Needles 3mm-10mm Circular Knitting Kit for Beginners Adults

Aeelike£20.334.2★346 rev

Newest

by launch date

11 Pcs Circular Knitting Needles 80CM Circular Needles 2.0mm-8.0mm Stainless Steel Round Knitting Needles with Colored Marker Pins for Knitting Sweaters Scarves Hats and Home DIY Projects

Evewind£4.974 rev

4mo ago

Coopay Interchangeable Circular Knitting Needles Set 13 Pairs Aluminum Interchangeable Knitting Needle 3mm-10mm Circular Knitting Needles Set with Case 5 Cables & Accessories for Beginners

Coopay£19.4925 rev

6mo ago

8Pcs Circular Knitting Needles Set 80cm Long Stainless Steel Circular Knitting Needles 8 Sizes 2-8mm Double Pointed Round Needle for Weaving Sweaters Scarves Hats Blankets Gloves Projects

Zenvorial£5.3411 rev

7mo ago

Reessy Circular Knitting Needles Interchangeable Circular Knitting Needles Set with Case & Accessories 13 Pair of Round Knitting Needle 3mm-10mm Circular Knitting Kit for Beginners Adults-Blue

Reessy£20.0022 rev

8mo ago

Reessy Circular Knitting Needles 13 Pair Interchangeable Circular Knitting Needle Set with Case & Accessories Round Knitting Needles for Handmade DIY Knit-Purple

Reessy£17.7456 rev

10mo ago

What buyers say about circular knitting needles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Value For Money19%

“Great value”

Ease Of Use15%

“Easy to use”

Size-Overall7%

“a good range of sizes in the pack for the money”

Stitch/Finish/Polish5%

“Interactive Various stitch lines extremely helpful”

Soft Feel5%

“so very smooth”

Advertised Vs Actual Product4%

“do the job”

Comfort-Overall3%

“Comfortable to use”

Design-Overall3%

“Beautiful design”

Weight Light2%

“They feel lightweight”

What buyers complain about

Durability13%

“Broke within 2 weeks”

Size-Overall10%

“Size is not written on any of them”

Ease Of Use7%

“difficult to use so I bought this item”

Value For Money6%

“Cheap for a reason”

Defective Material/Parts5%

“One of the needles broke so cant use that size”

Quality-Overall5%

“quality control needs to be improved”

Stitch/Finish/Polish4%

“one star for having various sizes, didnt feel very comfortable to hold, needles were quite rough and one {the one size I really needed} was bent and damaged, all the needles had a bend near the chord, which, for me, made it difficult to slide the stitches”

Grip4%

“No grip”

Assembly/Installation3%

“Eady to put together”

Connectivity-Overall3%

“The cable connection takes a little getting used to”

Top return reasons

Size-Overall34%

Defective Material/Parts15%

Advertised Vs Actual Product7%

Quality-Overall7%

Compatibility-Overall6%

Add-Ons/Attachments4%

Functionality-Overall3%