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Circular Knitting Needles

Maybe

Returns run at only 1.6% of orders. But demand is soft, at -48.9% this quarter, so Circular Knitting Needles is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£189K/yr306K searches / yr
90-day growth
-48.9%search demand this quarter
Competition
38%top-5 click share · 22 brands · 51 sellers

Flapen Score

Circular Knitting Needles against its category

The dotted line is the Home & Garden average. Past it, Circular Knitting Needles is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circular Knitting Needles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Circular Knitting Needles 306K times last year and spent an estimated £189K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-48.9%
Conversion, latest week
3.7%
Market size, estimated
£189Ka year
Peak month
January2.8× the quietest month
Top search term
circular knitting needles160K searches a year

02 · Price

A sale here is worth £16.64.

Listings sell for £16.64 on average, from £4.28 to £47.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.64 that is £2K to £4K a year per listing.

Average price
£16.64inside the $15 to $100 sweet spot
Price range
£4.28–£47.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #224 within Knitting & Crochet. It carries 743 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#224in Knitting & Crochet
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
743per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Circular Knitting Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

51

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

38%

Top 20: 75%

Open market

22%

  • Knitiss21%
  • KNITPRO20%
  • Aeelike11%
  • Reessy11%
  • Coopay8%
  • WEFINEST6%

Demand

Circular Knitting Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Circular Knitting Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • circular knitting needles160K/yr
  • interchangeable circular knitting needles set48K/yr
  • circular knitting needles set31K/yr
  • interchangeable knitting needles15K/yr
  • knitting needles circular10K/yr
  • circular needles for knitting6K/yr
  • round knitting needles9K/yr
  • circular needles7K/yr
  • circular needle4K/yr
  • circular knitting needle5K/yr

Reviews and returns

What reviews say buyers love and hate about Circular Knitting Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.12

Broke within 2 weeks

Broke after 2 days

Broke within a couple of months

Size-Overall10%−0.07

Size is not written on any of them

Some parts are quite small

the size 10 never fitted

Ease Of Use7%+0.82

difficult to use so I bought this item

Impossible to tell which ones to use

Not much use

Value For Money6%+1.06

Cheap for a reason

this bundle was only slightly more expensive

They're not worth the money

Defective Material/Parts5%−0.04

One of the needles broke so cant use that size

The screw thread on the cables are faulty

It is a manufacturing defects

Love

Quality-Overall20%+1.21

Excellent product

Excellent product, exactly as described

Very good quality set

Value For Money19%+1.06

Great value

Great value for money

Good value

Ease Of Use15%+0.82

Easy to use

and make life so much easier

easy to hold

Size-Overall7%−0.07

a good range of sizes in the pack for the money

Size good

There is a good range of sizes

Stitch/Finish/Polish5%−0.02

Interactive Various stitch lines extremely helpful

very smooth finish

The rose gold finish gives it a polished look

Return

1.6% Return rate 48% Fixable by listing

Size-Overall34%▇█▅██▃

Size is not written on any of them

Some parts are quite small

the size 10 never fitted

Defective Material/Parts15%▃▆▅▇█▅

One of the needles broke so cant use that size

The screw thread on the cables are faulty

It is a manufacturing defects

Advertised Vs Actual Product7%▁▅█▁▁▇
Quality-Overall7%▆▂█▃▃▃

quality control needs to be improved

Cheap for a reason

Poor quality

Compatibility-Overall6%█▁▅▄▂▄

FAQ

Common Circular Knitting Needles questions

Answered from the same tracked data.