Chunky Wool
FailDemand is soft, at -49.3% this quarter, so Chunky Wool is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £77K/yr1.0M searches / yr
- 90-day growth
- -49.3%search demand this quarter
- Competition
- 22%top-5 click share · 31 brands · 64 sellers
Flapen Score
Chunky Wool against its category
The dotted line is the Home & Garden average. Past it, Chunky Wool is stronger. Inside it, weaker.
Market
The Chunky Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chunky Wool 1.0M times last year and spent an estimated £77K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -49.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £77Ka year
- Peak month
- October3.5× the quietest month
- Top search term
- chenille yarn172K searches a year
02 · Price
A sale here is worth £7.24.
Listings sell for £7.24 on average, from £0.66 to £33.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £7.24 that is £724 to £2K a year per listing.
- Average price
- £7.24under the $15 to $100 sweet spot
- Price range
- £0.66–£33.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £724–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #333 within Art & Craft Supplies. It carries 822 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 79%
- Out of stock, average day
- 4.6%
- Average rank
- #333in Art & Craft Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 822per listing
- Listings tracked
- 101
04 · Newcomers
Amazon counts 0 of last year's 33 launches as successful.
33 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 33
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Chunky Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Crafts Velvet Lux Chenille Yarn 100g (Ivory)
- Price
- £3.05
- Rating
- 4.2/5
- Reviews
- 3,970
- Age
- 3y ago

ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 1,609
- Age
- 2y ago

Utopia Crafts Velvet Lux Chenille Yarn 100g (Sun Yellow)
- Price
- £3.26
- Rating
- 4.2/5
- Reviews
- 3,970
- Age
- 3y ago

Utopia Crafts Cuddle Super Chunky Chenille Soft Yarn 100g (White)
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 4,050
- Age
- 3y ago

LittleWoolShop Snuggle Puff Chunky Chenille Yarn 100g - 100% Supersoft Polyester (Vanilla Bean 025 Single (1 Ball))
- Price
- £2.48
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 1y ago
Trending
90-day click momentum
YINVA Chenille Yarn Chunky 21 Vibrant Colours for Enthusiasts Velvet Yarn for Relaxing No Shed Plush Yarn with Hook Stitch Markers and Handbag Chenille Wool for Clothes Blankets DIY
- Price
- £13.32
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 3mo ago

Mellobello Jumbo Chunky Yarn for Hand Knitting - Super Thick Chenille Chunky Yarn Wool for Crocheting - Extra Soft Bulky Fluffy Blanket Big Yarn 8 Jumbo Pack (27yds 8 oz Each Skein) Sage Green
- Price
- £33.61
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 5mo ago

Chunky Chenille Yarn for Arm Knitting - Super Soft Jumbo Yarn Machine Washable for DIY Blankets Pillows Home Decor 200g
- Price
- £0.96
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 10mo ago

Sirdar Hayfield Spirit Chunky Sundown (408) 100g 408 Sundown F257-0408
- Price
- £3.29
- Rating
- 4.5/5
- Reviews
- 786
- Age
- 7y ago

Utopia Crafts Velvet Lux Chenille Yarn 100g (Pastel Brown)
- Price
- £3.23
- Rating
- 4.2/5
- Reviews
- 3,970
- Age
- 3y ago
Newest
by launch date
YINVA Chenille Yarn Chunky 21 Vibrant Colours for Enthusiasts Velvet Yarn for Relaxing No Shed Plush Yarn with Hook Stitch Markers and Handbag Chenille Wool for Clothes Blankets DIY
- Price
- £13.32
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 3mo ago

Mellobello Jumbo Chunky Yarn for Hand Knitting - Super Thick Chenille Chunky Yarn Wool for Crocheting - Extra Soft Bulky Fluffy Blanket Big Yarn 8 Jumbo Pack (27yds 8 oz Each Skein) Sage Green
- Price
- £33.61
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 5mo ago

Chunky Yarn for DIY Crocheting Blanket Thick Chenille for Hand Knitting 0.55 LB
- Price
- £0.66
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 8mo ago

Coopay Chenille Yarn 600g(12×50g) Skinny Chenille Yarn for Crocheting and Knitting Soft Velvet Thin Chenille Yarns Set for Crochet Blankets Plush Dolls Scarves Socks & DIY Crafts Colorful
- Price
- £16.86
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 9mo ago

Chunky Chenille Yarn for Arm Knitting - Super Soft Jumbo Yarn Machine Washable for DIY Blankets Pillows Home Decor 200g
- Price
- £3.03
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
64
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
22%
Top 20: 47%
Open market
29%
- Utopia Crafts26%
- Sirdar16%
- Generic11%
- ilauke8%
- Little Wool Shop6%
- Reessy5%
Demand
Chunky Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×
Search terms
Top Chunky Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chenille yarn172K/yr
- chunky wool194K/yr
- chunky yarn for hand knitting146K/yr
- super chunky yarn64K/yr
- chenille yarn chunky52K/yr
- chunky wool for hand knitting58K/yr
- thick wool33K/yr
- super chunky wool44K/yr
- jumbo yarn42K/yr
- divante yarn29K/yr
Reviews and returns
What reviews say buyers love and hate about Chunky Wool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not great quality, breaks easily and constantly sheds, so there is white fluff everywhere
the quality is different
Bad quality
The white simply looked dirty like it had brown undertones
Inaccurate colour
colour not quiet there
why is it thinner
This is way too thick for anything else other than hand knitting
A lot thicker than expected
the balls didnt seem very big
In way too many small lengths
small yarn balls
There are breaks throughout
breaks too easily
the materialdid come apart
Love
Feels soft
So soft and easy to work with
Plus the softness is so u expecting
Really nice yard
Amazing quality
Great quality and Ive ordered more to complete the blanket
Lovely colour
the colours are so vibrant
The colour is so gorgeous
Good quality wool
Great soft wool i make baby blankets with it 100% great to use
Absolutely love this yarn, made lots of stuff in different colours, highly recommend
Value for your money
Best price
Great Value
Return
0.7% Return rate 55% Fixable by listing
The white simply looked dirty like it had brown undertones
Inaccurate colour
colour not quiet there
why is it thinner
This is way too thick for anything else other than hand knitting
A lot thicker than expected
the balls didnt seem very big
In way too many small lengths
small yarn balls
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chunky Wool questions
Answered from the same tracked data.









