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Chunky Wool

Fail

Demand is soft, at -49.3% this quarter, so Chunky Wool is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£77K/yr1.0M searches / yr
90-day growth
-49.3%search demand this quarter
Competition
22%top-5 click share · 31 brands · 64 sellers

Flapen Score

Chunky Wool against its category

The dotted line is the Home & Garden average. Past it, Chunky Wool is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chunky Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chunky Wool 1.0M times last year and spent an estimated £77K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
1.0%
Market size, estimated
£77Ka year
Peak month
October3.5× the quietest month
Top search term
chenille yarn172K searches a year

02 · Price

A sale here is worth £7.24.

Listings sell for £7.24 on average, from £0.66 to £33.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £7.24 that is £724 to £2K a year per listing.

Average price
£7.24under the $15 to $100 sweet spot
Price range
£0.66–£33.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£724–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #333 within Art & Craft Supplies. It carries 822 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
4.6%
Average rank
#333in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
822per listing
Listings tracked
101

04 · Newcomers

Amazon counts 0 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Chunky Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

64

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

22%

Top 20: 47%

Open market

29%

  • Utopia Crafts26%
  • Sirdar16%
  • Generic11%
  • ilauke8%
  • Little Wool Shop6%
  • Reessy5%

Demand

Chunky Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Chunky Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chenille yarn172K/yr
  • chunky wool194K/yr
  • chunky yarn for hand knitting146K/yr
  • super chunky yarn64K/yr
  • chenille yarn chunky52K/yr
  • chunky wool for hand knitting58K/yr
  • thick wool33K/yr
  • super chunky wool44K/yr
  • jumbo yarn42K/yr
  • divante yarn29K/yr

Reviews and returns

What reviews say buyers love and hate about Chunky Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%

Not great quality, breaks easily and constantly sheds, so there is white fluff everywhere

the quality is different

Bad quality

Color9%

The white simply looked dirty like it had brown undertones

Inaccurate colour

colour not quiet there

Thickness8%−0.05

why is it thinner

This is way too thick for anything else other than hand knitting

A lot thicker than expected

Size-Overall7%−0.06

the balls didnt seem very big

In way too many small lengths

small yarn balls

Durability6%−0.13

There are breaks throughout

breaks too easily

the materialdid come apart

Love

Soft Feel20%

Feels soft

So soft and easy to work with

Plus the softness is so u expecting

Quality-Overall18%

Really nice yard

Amazing quality

Great quality and Ive ordered more to complete the blanket

Color14%

Lovely colour

the colours are so vibrant

The colour is so gorgeous

Upholstery/Fabric Quality8%+0.85

Good quality wool

Great soft wool i make baby blankets with it 100% great to use

Absolutely love this yarn, made lots of stuff in different colours, highly recommend

Value For Money7%+1.11

Value for your money

Best price

Great Value

Return

0.7% Return rate 55% Fixable by listing

Color30%█▆▅▅▆▅

The white simply looked dirty like it had brown undertones

Inaccurate colour

colour not quiet there

Thickness14%▄▇▅█▇▅

why is it thinner

This is way too thick for anything else other than hand knitting

A lot thicker than expected

Size-Overall12%▄▃▇█▄█

the balls didnt seem very big

In way too many small lengths

small yarn balls

Thin9%▂▄▂█▂▇
Material Quality7%█▃▅▁▃▃

FAQ

Common Chunky Wool questions

Answered from the same tracked data.