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Chrome Toilet Brush

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $55K a year here, so Chrome Toilet Brush is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£55K/yr63K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
54%top-5 click share · 18 brands · 48 sellers

Flapen Score

Chrome Toilet Brush against its category

The dotted line is the Home & Garden average. Past it, Chrome Toilet Brush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chrome Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chrome Toilet Brush 63K times last year and spent an estimated £55K. The top 5 brands take 64% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
8.3%
Market size, estimated
£55Ka year
Peak month
October1.4× the quietest month
Top search term
stainless steel toilet brush14K searches a year

02 · Price

A sale here is worth £10.64.

Listings sell for £10.64 on average, from £4.96 to £20.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.64 that is £3K to £5K a year per listing.

Average price
£10.64under the $15 to $100 sweet spot
Price range
£4.96–£20.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #146 within Bathroom. It carries 977 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
7.1%
Average rank
#146in Bathroom
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
977per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Chrome Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

48

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

30%

  • Premier20%
  • Bingobang19%
  • Beldray10%
  • Pristine8%
  • bgl7%
  • TATAY6%

Demand

Chrome Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chrome Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel toilet brush14K/yr
  • chrome toilet brush13K/yr
  • silver toilet brush7K/yr
  • toilet brush stainless steel7K/yr
  • stainless steel toilet brush and holder set4K/yr
  • toilet brush chrome5K/yr
  • toilet brush silver5K/yr
  • metal toilet brush3K/yr
  • toilet brush metal3K/yr
  • stainless steel toilet brush holder2K/yr

Reviews and returns

What reviews say buyers love and hate about Chrome Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.29

Cheap for a reason

Terrible quality

Cheap quality

Size-Overall12%−0.09

When I opened this toilet brush and holder, the steel pole that was supposed to screw onto the toilet brush was the wrong size and so I could not screw it on

Smaller than expected

the first impression was how small the box was

Value For Money10%+0.19

bit pricey for what it is

Not worth the money

Overpriced

Durability6%−0.11

Broke after a few uses

The brush broke in 2 months of use. the metal handle fell off

the head broke off when wife was using it

Strength5%−0.01

Cheap for a reason - very flimsy

And flimsy at that

Quite flimsy

Love

Quality-Overall16%−0.29

A great product well made

Nicely made, easy to put together

Excellent Product

Value For Money12%+0.19

Good value

Good value for money

Great value

Design-Overall8%+0.94

It does what it was designed for

It feels a sturdy design

Very sleek and elegant

Advertised Vs Actual Product7%+0.50

it does the job

It was exactly what I wanted

Exactly as described

Handle Quality7%

The handle is comfortable to grip

lovely long handle

sturdy handle

Return

0.9% Return rate 35% Fixable by listing

Size-Overall15%█▄▆▅▃▆

When I opened this toilet brush and holder, the steel pole that was supposed to screw onto the toilet brush was the wrong size and so I could not screw it on

Smaller than expected

the first impression was how small the box was

Quality-Overall13%▄▆▅█▄▅

Cheap for a reason

Terrible quality

Cheap quality

Defective Material/Parts12%▃▅▄█▅▇
Add-Ons/Attachments7%▁█▄▇▇▃
Advertised Vs Actual Product6%██▅▅▁▃

False advertisement

FAQ

Common Chrome Toilet Brush questions

Answered from the same tracked data.