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Christmas Window Lights

Fail

Buyers convert on only 0.5% of searches, so Christmas Window Lights is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£99K/yr1.7M searches / yr
90-day growth
-20.7%search demand this quarter
Competition
34%top-5 click share · 27 brands · 66 sellers

Flapen Score

Christmas Window Lights against its category

The dotted line is the Home & Garden average. Past it, Christmas Window Lights is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Window Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Window Lights 1.7M times last year and spent an estimated £99K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
0.5%
Market size, estimated
£99Ka year
Peak month
December609.4× the quietest month
Top search term
christmas window lights710K searches a year

02 · Price

A sale here is worth £11.32.

Listings sell for £11.32 on average, from £3.30 to £22.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.32 that is £3K to £6K a year per listing.

Average price
£11.32under the $15 to $100 sweet spot
Price range
£3.30–£22.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #630 within Seasonal Décor. It carries 1,567 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
24.6%
Average rank
#630in Seasonal Décor
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,567per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Window Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

66

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

34%

Top 20: 77%

Open market

38%

  • Jsdoin26%
  • PANTSLINE10%
  • CNMTCCO7%
  • Ollny7%
  • shsyue6%
  • YOLIGHT5%

Demand

Christmas Window Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 609.4×

Search terms

Top Christmas Window Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas window lights710K/yr
  • window lights111K/yr
  • window christmas lights272K/yr
  • christmas lights window131K/yr
  • window light12K/yr
  • xmas window lights89K/yr
  • window lights indoor40K/yr
  • christmas window lights indoor96K/yr
  • window fairy lights10K/yr
  • christmas curtain lights57K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Window Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.26

Breaks easily

Broke within two months

dont last

Quality-Overall11%−0.04

Disappointed with quality

Very cheap quality

COMPLETE GARBAGE

Value For Money8%+0.84

Not worth it

Really annoying considering how expensive they were

Not good value

Advertised Vs Actual Product5%−0.04

there were only 8 the ones I purchased So picture is misleading disappointed

Absolutly crap, not as pretty as the image

Not as picture looks

Size-Overall5%−0.02

Not fit fir the purpose

Quite long too

Hooks are very small

Love

Brightness/Shine/Glow34%+2.11

light are shining very bright

These are so bright

Good set of lights

Value For Money14%+0.84

Good value

Worth the money

Excellent value for money

Quality-Overall9%−0.04

The lights are great quality

Great quality

Good product

Ease Of Use8%+0.41

Easy to use

They are easy to pull off as well when you don't want to use them anymore without damaging the wall

Easy to hang up

Remote Control5%−0.04

the remote was convenient

the remote works well

and remote control makes them a breeze to control

Return

4.2% Return rate 24% Fixable by listing

Functionality-Overall21%█▇▇█▆▇

the dimming function does not work

Did not work

Lights did not work

Size-Overall14%▇█▆▆█▅

Not fit fir the purpose

Quite long too

Hooks are very small

Brightness/Shine/Glow9%▆▄█▅▃▄

These lights are not very bright

Lights did not work

not even bright light

Quality-Overall7%▅▄▄▃▂█

Disappointed with quality

Very cheap quality

COMPLETE GARBAGE

Defective Material/Parts5%▆▇▅▄▁█

FAQ

Common Christmas Window Lights questions

Answered from the same tracked data.