Christmas Wax Melts
brand-locked demand (top 5 brands take 100% of clicks) — Christmas Wax Melts doesn't clear our bar today.
Flapen Score
Is Christmas Wax Melts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Christmas Wax Melts is a £23K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Christmas Wax Melts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -38.7% over the last 90 days and 2.9% of searches end in a purchase.
£23K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 6 products
Top Christmas Wax Melts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Christmas Scented Wax Melts Soy Wax Melts Holiday Scent Wax Cubes/Tarts for Burner - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Eggnog Christmas Pudding Cranberry Sugar Cookie
- Price
- £11.40
- Rating
- 4.3/5
- Reviews
- 987
- Age
- 2y ago
SCENTORINI Wax Melt Gift Set with 6 Scents Soy Wax Cubes in Red Box Ideal for Home Fragrance Lovers Sweet Home Mistletoe Candy Canes Freshly Cut Fraser Fir Fireside Embers
- Price
- £7.90
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 11mo ago
12 Melts of Christmas Wax Melts | Strong Scented Wax Melt Gift Set | 12 x 6g Hearts | Hand Made in The UK | Vegan Friendly | Long Lasting Soy Wax Melt Sample Box
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 3y ago
SCENTORINI Wax Melt Gift Set with 12 Scents Soy Wax Cubes in Red Box Ideal for Home Fragrance Lovers
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 14
- Age
- 11mo ago
SCENTORINI Scented Wax Melts for Oil Burners Winter Fragrance Wax Melts Soy Wax Cube Gift Set for Christmas Christmas Decoration Room Fragrances 8 Fragrances Pumpkins Orange Cinnamon Cider
- Price
- £10.62
- Rating
- 4.2/5
- Reviews
- 4,354
- Age
- 2y ago
Trending
90-day click momentumSCENTORINI Scented Wax Melts for Oil Burners Winter Fragrance Wax Melts Soy Wax Cube Gift Set for Christmas Christmas Decoration Room Fragrances 8 Fragrances Pumpkins Orange Cinnamon Cider
- Price
- £10.62
- Rating
- 4.2/5
- Reviews
- 4,354
- Age
- 2y ago
SCENTORINI Wax Melt Gift Set with 12 Scents Soy Wax Cubes in Red Box Ideal for Home Fragrance Lovers
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 14
- Age
- 11mo ago
Christmas Scented Wax Melts Soy Wax Melts Holiday Scent Wax Cubes/Tarts for Burner - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Eggnog Christmas Pudding Cranberry Sugar Cookie
- Price
- £11.40
- Rating
- 4.3/5
- Reviews
- 987
- Age
- 2y ago
SCENTORINI Wax Melt Gift Set with 6 Scents Soy Wax Cubes in Red Box Ideal for Home Fragrance Lovers Sweet Home Mistletoe Candy Canes Freshly Cut Fraser Fir Fireside Embers
- Price
- £7.90
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 11mo ago
Mulled Wine Christmas Wax Melts | Highly Scented | Soy Wax Cruelty & Vegan Free | Handmade (Approx. 50g) (1 Bar)
- Price
- £4.21
- Rating
- 3.8/5
- Reviews
- 111
- Age
- 5y ago
Newest
by launch dateSCENTORINI Wax Melt Gift Set with 6 Scents Soy Wax Cubes in Red Box Ideal for Home Fragrance Lovers Sweet Home Mistletoe Candy Canes Freshly Cut Fraser Fir Fireside Embers
- Price
- £7.90
- Rating
- 3.0/5
- Reviews
- 8
- Age
- 11mo ago
SCENTORINI Wax Melt Gift Set with 12 Scents Soy Wax Cubes in Red Box Ideal for Home Fragrance Lovers
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 14
- Age
- 11mo ago
Christmas Scented Wax Melts Soy Wax Melts Holiday Scent Wax Cubes/Tarts for Burner - Christmas Wreath Apple Cinnamon Gingerbread Candy Cane Eggnog Christmas Pudding Cranberry Sugar Cookie
- Price
- £11.40
- Rating
- 4.3/5
- Reviews
- 987
- Age
- 2y ago
SCENTORINI Scented Wax Melts for Oil Burners Winter Fragrance Wax Melts Soy Wax Cube Gift Set for Christmas Christmas Decoration Room Fragrances 8 Fragrances Pumpkins Orange Cinnamon Cider
- Price
- £10.62
- Rating
- 4.2/5
- Reviews
- 4,354
- Age
- 2y ago
12 Melts of Christmas Wax Melts | Strong Scented Wax Melt Gift Set | 12 x 6g Hearts | Hand Made in The UK | Vegan Friendly | Long Lasting Soy Wax Melt Sample Box
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- SCENTORINI45%
- SALKING33%
- Balneaves14%
- Hampshire Candles8%
Christmas Wax Melts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 218.2×
Top Christmas Wax Melts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- christmas wax melts56K/yr
- wax melts christmas scents7K/yr
- winter wax melts4K/yr
- wax melts christmas8K/yr
- christmas melts4K/yr
- christmas wax melt3K/yr
- xmas wax melts5K/yr
- christmas wax melts strong scented4K/yr
What reviews say buyers love and hate about Christmas Wax Melts
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Lovely scent from the melts very nice”
What buyers complain about
88% of reviews“when they were melting you couldn't really smell anything”
“I wont hold my breath”
Christmas Wax Melts return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Christmas Wax Melts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
