Christmas Wax Melts

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-38.7%

Conversion, latest week

2.9%

Market size, estimated

£23Ka year

Peak month

December218.2× the quietest month

Top search term

christmas wax melts56K searches a year

Listings sell for £8.63 on average, from £4.21 to £11.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.63 that is £863 to £2K a year per listing.

Average price

£8.63under the $15 to $100 sweet spot

Price range

£4.21–£11.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£863–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #533 within Candles & Holders. It carries 966 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

41.3%

Average rank

#533in Candles & Holders

Average rating

3.87 starsAmazon United Kingdom average 4.36 stars

Average reviews

966per listing

Listings tracked

6

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months