Christmas Wax Melts

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-38.7%

Conversion, latest week

2.9%

Market size, estimated

£23Ka year

Peak month

December218.2× the quietest month

Top search term

christmas wax melts56K searches a year

Listings sell for £8.63 on average, from £4.21 to £11.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.63 that is £863 to £2K a year per listing.

Average price

£8.63under the $15 to $100 sweet spot

Price range

£4.21–£11.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£863–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #533 within Candles & Holders. It carries 966 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

41.3%

Average rank

#533in Candles & Holders

Average rating

3.87 starsAmazon United Kingdom average 4.36 stars

Average reviews

966per listing

Listings tracked

6

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months