Christmas Village Sets
FailBuyers convert on only 0.3% of searches, so Christmas Village Sets is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £58K/yr632K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 24%top-5 click share · 13 brands · 50 sellers
Flapen Score
Christmas Village Sets against its category
The dotted line is the Home & Garden average. Past it, Christmas Village Sets is stronger. Inside it, weaker.
Market
The Christmas Village Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Village Sets 632K times last year and spent an estimated £58K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 632K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £58Ka year
- Peak month
- November116.4× the quietest month
- Top search term
- lemax153K searches a year
02 · Price
A sale here is worth £30.42.
Listings sell for £30.42 on average, from £4.02 to £96.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £30.42 that is £0 to £3K a year per listing.
- Average price
- £30.42inside the $15 to $100 sweet spot
- Price range
- £4.02–£96.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #1,976 within Seasonal Décor. It carries 301 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 34%
- Out of stock, average day
- 18.7%
- Average rank
- #1,976in Seasonal Décor
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 301per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Christmas Village Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Five Pence Shoppe with 4.5 V Power Supply Code 55344
- Price
- £33.48
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 12mo ago

Lemax 25925 Santas Wonderland Facade: Santas Village
- Price
- £76.15
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 2y ago

Lemax Christmas Village Devaneys Bakery Led - 35793
- Price
- £21.86
- Rating
- 4.2/5
- Reviews
- 700
- Age
- 15y ago

Lemax 35042 Caddington Village Lighted Building: Poppys Bakeshop
- Price
- £23.73
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 3y ago

Lemax White Christmas Set House Set #56671
- Price
- £59.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago
Trending
90-day click momentum
Lemax - Mrs. Cratchits Christmas Shoppes
- Price
- £53.33
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Lemax Christmas Village Whitbey Residence - 45243
- Price
- £49.00
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 2y ago

The Five Pence Shoppe with 4.5 V Power Supply Code 55344
- Price
- £33.48
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 12mo ago

BOUBONI Mini Christmas Tree 35PCS Christmas Village Sets with Christmas Crafts Reindeer Snowmen Benches Street Lamp for Xmas Decorations Indoor Party Home Table Craft (Dark Green Beige)
- Price
- £8.21
- Rating
- 4.2/5
- Reviews
- 165
- Age
- 1y ago

Lemax Christmas Village Photos With Santa Set Of 5-22032
- Price
- £15.22
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 13y ago
Newest
by launch date
The Five Pence Shoppe with 4.5 V Power Supply Code 55344
- Price
- £33.48
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 12mo ago

Lemax - Mrs. Cratchits Christmas Shoppes
- Price
- £53.33
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Lemax White Christmas Set House Set #56671
- Price
- £59.00
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

ROKR 3D Wooden Puzzle Music Box Dream Gift Factory DIY Model Kits For Adults To Build Unique Mechanical Christmas House with Lights Challenging Build & Display Home Decor Gift EAB01
- Price
- £39.08
- Rating
- 4.7/5
- Reviews
- 838
- Age
- 1y ago

BOUBONI Mini Christmas Tree 35PCS Christmas Village Sets with Christmas Crafts Reindeer Snowmen Benches Street Lamp for Xmas Decorations Indoor Party Home Table Craft (Dark Green Beige)
- Price
- £8.21
- Rating
- 4.2/5
- Reviews
- 165
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
50
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
24%
Top 20: 64%
Open market
6%
- Lemax80%
- Toyland4%
- Selections4%
- ROKR2%
- XZGm2%
- BOUBONI1%
- Open — no brand owns it (7 brands, 6%)
Demand
Christmas Village Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 116.4×
Search terms
Top Christmas Village Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lemax153K/yr
- lemax christmas village clearance sale100K/yr
- christmas village117K/yr
- lemax christmas village144K/yr
- lemax christmas23K/yr
- lemax christmas village accessories23K/yr
- lemax christmas village clearance15K/yr
- lemax sale10K/yr
- christmas village accessories9K/yr
- lemax figures12K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Village Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the easiest thing to put together very vidaly
It was quite fiddly to connect the wires at first
had misalignment on many parts
Track is slightly smaller
Some parts are very small
this one is extremely tight to fit together
looking at the instructions I was a little overwhelmed
Instructions could be more clearer though
But felt instructions a bit vague in parts
Not the best
A bit expensive
A bit pricey for what it is
Love
Excellent models
Very good design and build and a pleasure to build
Excellent build
Overall a lovely kit
Good quality standard lead
Good quality
Well worth it
Decent value for money
Great value for money
Great fun to build
great fun
Great fun to build
better than expected
Its exactly as described
Just what was needed
Return
1.7% Return rate 0% Fixable by listing
some of the parts are a little delicate
Some parts are very small
Not the best
I would give 4 star because of plastic parts which are bit flimsy
coaches are of plastic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Village Sets questions
Answered from the same tracked data.









