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Christmas Village Sets

Fail

Buyers convert on only 0.3% of searches, so Christmas Village Sets is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£58K/yr632K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
24%top-5 click share · 13 brands · 50 sellers

Flapen Score

Christmas Village Sets against its category

The dotted line is the Home & Garden average. Past it, Christmas Village Sets is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Village Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Village Sets 632K times last year and spent an estimated £58K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
632K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
0.3%
Market size, estimated
£58Ka year
Peak month
November116.4× the quietest month
Top search term
lemax153K searches a year

02 · Price

A sale here is worth £30.42.

Listings sell for £30.42 on average, from £4.02 to £96.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £30.42 that is £0 to £3K a year per listing.

Average price
£30.42inside the $15 to $100 sweet spot
Price range
£4.02–£96.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #1,976 within Seasonal Décor. It carries 301 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
34%
Out of stock, average day
18.7%
Average rank
#1,976in Seasonal Décor
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
301per listing
Listings tracked
58

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Christmas Village Sets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

50

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 64%

Open market

6%

  • Lemax80%
  • Toyland4%
  • Selections4%
  • ROKR2%
  • XZGm2%
  • BOUBONI1%
  • Open — no brand owns it (7 brands, 6%)

Demand

Christmas Village Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 116.4×

Search terms

Top Christmas Village Sets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lemax153K/yr
  • lemax christmas village clearance sale100K/yr
  • christmas village117K/yr
  • lemax christmas village144K/yr
  • lemax christmas23K/yr
  • lemax christmas village accessories23K/yr
  • lemax christmas village clearance15K/yr
  • lemax sale10K/yr
  • christmas village accessories9K/yr
  • lemax figures12K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Village Sets

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Design-Overall”
16%of negative reviews mention “Assembly/Installation”
1.7%of orders come back
“Not the easiest thing to put together very vidaly”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Christmas Village Sets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data