Christmas Tree Topper
FailBuyers convert on only 0.2% of searches, so Christmas Tree Topper is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £47K/yr2.0M searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 30 sellers
Flapen Score
Christmas Tree Topper against its category
The dotted line is the Home & Garden average. Past it, Christmas Tree Topper is stronger. Inside it, weaker.
Market
The Christmas Tree Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Tree Topper 2.0M times last year and spent an estimated £47K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £47Ka year
- Peak month
- December1191.3× the quietest month
- Top search term
- christmas tree topper848K searches a year
02 · Price
A sale here is worth £11.32.
Listings sell for £11.32 on average, from £3.26 to £39.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £11.32 that is £3K to £6K a year per listing.
- Average price
- £11.32under the $15 to $100 sweet spot
- Price range
- £3.26–£39.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #245 within Decorative Accessories. It carries 320 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 88%
- Out of stock, average day
- 19.0%
- Average rank
- #245in Decorative Accessories
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 320per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Christmas Tree Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DTYDECLE Christmas Tree Topper Lighted 13.5 Silver Glittered Xmas Hollow Star Treetop Toppers Ornaments with 20 LED Lights for Indoor Christmas Tree New Year Holiday Decorations
- Price
- £9.25
- Rating
- 3.9/5
- Reviews
- 149
- Age
- 2y ago
18cm Christmas Tree Star Gold Glitter Tree Topper Shatterproof Christmas Tree Decoration for Holiday Party Supplies Festive Mini Tree Decor
- Price
- £4.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Gisela Graham Gold Star Christmas Tree Topper 23cm Gold Glitter
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 1,057
- Age
- 3y ago
Christmas LED Star Tree Topper Joycabin 9.5 Inch 24 Colours Flash Star Light with Remote Control Christmas star Lights for Xmas Party Tradition Tree Ornament Holiday Indoors Outdoors Decoration
- Price
- £13.54
- Rating
- 4.4/5
- Reviews
- 674
- Age
- 4y ago
Angel Christmas Tree Topper 12.6in Angel Tree Topper Christmas Angel Treetop Figurine Indoor Christmas Decoration with Feather Wings (Silve)
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 3y ago
Trending
90-day click momentum
13.5 Inch Gold Glitter Christmas Tree Topper Hollow Star with 20 Warm White LED Lights Battery Powered Lighted Tree Topper for Easy Setup Reusable Metal Angel Topper & Holiday Decorations
- Price
- £9.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Whoville Christmas Tree Topper Whimsical Christmas Tree Decorations Funny Elf Hiding Behind Book Farmhouse Xmas Party Decorations Plush Ornaments for Table Mantel Porch
- Price
- £18.73
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 9mo ago
Angel Christmas Tree Topper 12.6in Angel Tree Topper Christmas Angel Treetop Figurine Indoor Christmas Decoration with Feather Wings (Silve)
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 3y ago
SULOLI Christmas Tree Star Silver Silver Christmas Tree Topper for Xmas Tree Star Topper
- Price
- £3.76
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 1y ago
18cm Christmas Tree Star Gold Glitter Tree Topper Shatterproof Christmas Tree Decoration for Holiday Party Supplies Festive Mini Tree Decor
- Price
- £4.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Newest
by launch date13.5 Inch Gold Glitter Christmas Tree Topper Hollow Star with 20 Warm White LED Lights Battery Powered Lighted Tree Topper for Easy Setup Reusable Metal Angel Topper & Holiday Decorations
- Price
- £9.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Whoville Christmas Tree Topper Whimsical Christmas Tree Decorations Funny Elf Hiding Behind Book Farmhouse Xmas Party Decorations Plush Ornaments for Table Mantel Porch
- Price
- £18.73
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 9mo ago
18cm Christmas Tree Star Gold Glitter Tree Topper Shatterproof Christmas Tree Decoration for Holiday Party Supplies Festive Mini Tree Decor
- Price
- £4.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
TOTSUN Christmas Tree Topper Projector Light Star Gold Christmas Star Projector with Rotating Snowflake LED Adjustable Light Xmas Tree Decoration Tree Topper Gift Bedroom Decor with 6 Motifs
- Price
- £21.20
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 11mo ago
SULOLI Christmas Tree Star Silver Silver Christmas Tree Topper for Xmas Tree Star Topper
- Price
- £3.76
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
30
Top-5 brand share
51%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
41%
- DTYDECLE13%
- JORcadis10%
- Gisela Graham10%
- Joycabin9%
- BigKing9%
- VEYLIN8%
Demand
Christmas Tree Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1191.3×
Search terms
Top Christmas Tree Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas tree topper848K/yr
- christmas tree toppers90K/yr
- tree topper333K/yr
- christmas tree star141K/yr
- christmas star60K/yr
- disney tree topper15K/yr
- christmas tree star topper76K/yr
- xmas tree topper65K/yr
- tree toppers37K/yr
- star for christmas tree46K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Tree Topper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Prior to purchasing this item I had read a lot of reviews saying this was quite small - I think its just right myself
The attachment method is basic - just a spring clip that doesn't grip particularly securely on thicker branches
Construction feels flimsy with thin plastic backing that bends easily when handling
Glitter sheds everywhere
Glitter constantly sheds from the surface
mediocre build quality
Love
It appears to be very well made
Good quality looked excellent on top of the Christmas tree
Good quality
Great value
A really good price
I feel that the price I paid for it is very reasonable given all of this
Aesthetically pleasing
The star looks absolutely lovely
Good buy, fit perfectly
Great size
size is really good
Versatile Decoration
Return
2.6% Return rate 57% Fixable by listing
Prior to purchasing this item I had read a lot of reviews saying this was quite small - I think its just right myself
Construction feels flimsy with thin plastic backing that bends easily when handling
mediocre build quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Tree Topper questions
Answered from the same tracked data.