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Christmas Tree Skirt

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 0.5% of searches, so Christmas Tree Skirt is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£135K/yr2.1M searches / yr
90-day growth
-2.3%search demand this quarter
Competition
23%top-5 click share · 42 brands · 63 sellers

Flapen Score

Christmas Tree Skirt against its category

The dotted line is the Home & Garden average. Past it, Christmas Tree Skirt is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Skirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tree Skirt 2.1M times last year and spent an estimated £135K. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.5%
Market size, estimated
£135Ka year
Peak month
December760.7× the quietest month
Top search term
christmas tree skirt1.0M searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £4.66 to £22.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £11.56 that is £6K to £9K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£4.66–£22.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #84 within Seasonal Décor. It carries 364 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
76%
Out of stock, average day
23.5%
Average rank
#84in Seasonal Décor
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
55

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Tree Skirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

63

Est. top-5 brand share

31%

Top 20: 76%

Est. top-5 click share

23%

Top 20: 59%

Open market

65%

  • DECO EXPRESS8%
  • URBNLIVING7%
  • NTMY6%
  • Taylor & Brown5%
  • Deck The Season5%
  • Dawsons Living4%

Demand

Christmas Tree Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 760.7×

Search terms

Top Christmas Tree Skirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas tree skirt1.0M/yr
  • tree skirt445K/yr
  • xmas tree skirt100K/yr
  • tree skirts64K/yr
  • tree collar16K/yr
  • christmas tree skirt wicker53K/yr
  • christmas tree collar55K/yr
  • christmas tree base cover57K/yr
  • christmas tree basket40K/yr
  • wicker tree skirt57K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Skirt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Value For Money”
1.8%of orders come back
“Looks far more expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Christmas Tree Skirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data