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Christmas Tree Skirt

Christmas Tree Skirt shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 30Growth 24Conversion 7Competition 92Returns 78Price range 43Avg price 46Brand share 96Review moat 82Quality gap 40
This niche Category average

Is Christmas Tree Skirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Christmas Tree Skirt is a £135K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Christmas Tree Skirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.3% over the last 90 days and 0.5% of searches end in a purchase.

£135K

revenue / yr

Units sold / yr50K
Search volume / yr-2.3%2.1M
Conversion rate0.5%
Avg price£11.56

Who owns the niche?

The top 5 brands hold 31% of demand, so 69% of the market is open.

69%

open market share

Brands · sellers42 · 63
Top-5 product click share23%
Open market69%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement40%
New entrants (1y)14· 0 succeeded
Avg rating4.5★
Avg reviews364

Top Christmas Tree Skirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

63

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

23%

Top 20: 59%

Open market

65%

  • DECO EXPRESS8%
  • URBNLIVING7%
  • NTMY6%
  • Taylor & Brown5%
  • Deck The Season5%
  • Dawsons Living4%

Christmas Tree Skirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR0.5%Products55Brands42Top 5 Brands31%OOS Rate23.5%Rating4.5★Reviews364Avg BSR#84
500K300KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 760.7×

Top Christmas Tree Skirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • christmas tree skirt1.0M/yr
  • tree skirt445K/yr
  • xmas tree skirt100K/yr
  • tree skirts64K/yr
  • tree collar16K/yr
  • christmas tree skirt wicker53K/yr
  • christmas tree collar55K/yr
  • christmas tree base cover57K/yr
  • christmas tree basket40K/yr
  • wicker tree skirt57K/yr

What reviews say buyers love and hate about Christmas Tree Skirt

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Size-Overall18%

Good size

Storage Capacity17%

so easy to store again for next year

Advertised Vs Actual Product17%

Better then expected

Quality-Overall17%

Good quality

Value For Money11%

Great value

What buyers complain about

78% of reviews
Value For Money22%

Looks far more expensive

Smell17%

Visually this is as described, however, it has a strong smell of chemicals that has not gone away despite washing, so I will not be able to use it

Advertised Vs Actual Product17%

the picture is not what it looks like

Security8%

not that secure

Material Quality8%

Not the best material

Christmas Tree Skirt return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Defective Material/Parts
11%
3Color
8%
4Quality-Overall
6%
5Velcro Quality
3%

Common Christmas Tree Skirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Christmas Tree Skirt 53/100 on Amazon United Kingdom — Worth a look. The niche generates £135K/yr across 55 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -2.3% over the last 90 days.
Search demand for Christmas Tree Skirt on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 760.7× the quietest.