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Christmas Tree Skirt

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 0.5% of searches, so Christmas Tree Skirt is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£135K/yr2.1M searches / yr
90-day growth
-2.3%search demand this quarter
Competition
23%top-5 click share · 42 brands · 63 sellers

Flapen Score

Christmas Tree Skirt against its category

The dotted line is the Home & Garden average. Past it, Christmas Tree Skirt is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Skirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tree Skirt 2.1M times last year and spent an estimated £135K. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.5%
Market size, estimated
£135Ka year
Peak month
December760.7× the quietest month
Top search term
christmas tree skirt1.0M searches a year

02 · Price

A sale here is worth £11.56.

Listings sell for £11.56 on average, from £4.66 to £22.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £11.56 that is £6K to £9K a year per listing.

Average price
£11.56under the $15 to $100 sweet spot
Price range
£4.66–£22.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #84 within Seasonal Décor. It carries 364 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
76%
Out of stock, average day
23.5%
Average rank
#84in Seasonal Décor
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Tree Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

63

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

23%

Top 20: 59%

Open market

65%

  • DECO EXPRESS8%
  • URBNLIVING7%
  • NTMY6%
  • Taylor & Brown5%
  • Deck The Season5%
  • Dawsons Living4%

Demand

Christmas Tree Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 760.7×

Search terms

Top Christmas Tree Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tree skirt1.0M/yr
  • tree skirt445K/yr
  • xmas tree skirt100K/yr
  • tree skirts64K/yr
  • tree collar16K/yr
  • christmas tree skirt wicker53K/yr
  • christmas tree collar55K/yr
  • christmas tree base cover57K/yr
  • christmas tree basket40K/yr
  • wicker tree skirt57K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Skirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+1.33

Looks far more expensive

Looks more expensive then it was

Smell17%−0.21

Visually this is as described, however, it has a strong smell of chemicals that has not gone away despite washing, so I will not be able to use it

Strong smell

Advertised Vs Actual Product17%+0.51

the picture is not what it looks like

different from picture though

Security8%−0.10

not that secure

Material Quality8%−0.08

Not the best material

Love

Size-Overall18%−0.04

Good size

This is a great addition to any christmas tree its a good size and is soft and thick so very well made and good materials

Nice size

Storage Capacity17%+1.33

so easy to store again for next year

Great product, easy to use and store

Advertised Vs Actual Product17%+0.51

Better then expected

Does what it should

Does its job

Quality-Overall17%+1.33

Good quality

Brilliant product

Loved it it's great quality

Value For Money11%+1.33

Great value

extremely Good price

worth it for the price

Return

1.8% Return rate 76% Fixable by listing

Size-Overall69%▃█▁▅▁▅

I should have chosen a bigger size b ur thats my fault

Defective Material/Parts11%█▁▁▁▁▁
Color8%█▁▁▁▁▁
Quality-Overall6%█▁▁▁▁▁
Velcro Quality3%█▁▁▁▁▁

FAQ

Common Christmas Tree Skirt questions

Answered from the same tracked data.