Is christmas tree skirt profitable to sell on Amazon United Kingdom?

The niche generates £135K/yr across 55 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the christmas tree skirt niche?

42 brands and 63 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in christmas tree skirt?

Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 1.8%.

When does demand for christmas tree skirt peak?

Demand peaks in Nov–Dec; the busiest month runs 760.7× the quietest.

What does it cost to enter the christmas tree skirt niche?

Listings span £4.66–£22.66; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.

christmas tree skirt

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great364.02

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Okay£11.56

avg listing price — sweet spot $15–$100

Price range

Okay£4.66–£22.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£135K

£135K/yr · 2.1M searches

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, christmas tree skirt is a £135K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

christmas tree skirt market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £462K–£578K; units × avg price
Conversion rate: 0.5%
Avg BSR: #84
Page quality: 0%
Prime: 76%
Sponsored: 40%
Out of stock: 23.5%
Avg brand age: 31 months
Avg seller age: 201 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

23%

Top 20: 59%

Open market

65%

DECO EXPRESS8%
URBNLIVING7%
NTMY6%
Taylor & Brown5%
Deck The Season5%
Dawsons Living4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 760.7×

Open Trend

Top christmas tree skirt search terms

christmas tree skirt1.0M/yr +48.6%0.4% conv.
tree skirt445K/yr -9.7%0.1% conv.
xmas tree skirt100K/yr -6.7%0.4% conv.
tree skirts64K/yr +48.1%0.3% conv.
tree collar16K/yr +5.7%0.0% conv.
christmas tree skirt wicker53K/yr +4.3%0.8% conv.
christmas tree collar55K/yr +6.2%0.0% conv.
christmas tree base cover57K/yr -37.8%0.0% conv.
christmas tree basket40K/yr +3.0%0.0% conv.
wicker tree skirt57K/yr -39.7%0.0% conv.

All search terms

Top christmas tree skirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Large Christmas Tree Wicker Skirts Natural Bamboo (Natural Bamboo)

URBNLIVING£14.974.3★1,343 rev

Christmas Tree Skirt - Wicker Style Collapsible Tree Stand Cover for Christmas Trees Under 7ft Tree Trunk Basket Guard 57 x 40 x 26 cm

Deck The Season£16.234.6★33 rev

DECO EXPRESS Christmas Tree Skirt Woven Tree Base Cover Natural Collar for Christmas Decorations Festive Decor for Xmas Party 40cm x 27cm (Light Brown Willow Top 40cm/Base 56.5cm)

DECO EXPRESS£17.814.6★505 rev

Wicker Christmas Tree Skirt - Natural Wicker Christmas Tree Trunk Basket Guard - Ideal for Trees 7ft and Below (57cm)

Dawsons Living£16.924.4★1,422 rev

UXORSN Christmas Tree Skirt 48 Inch Large Red Xmas Tree Base Cover Mat Rustic Thick Knitted Tree Skirt with 3D Woven Plaid Pattern Floor Mat Christmas Tree Decorations for Xmas Holiday Party Decor

UXORSN£16.354.6★29 rev

Newest

by launch date

Christmas Tree Skirt - Wicker Style Collapsible Tree Stand Cover for Christmas Trees Under 7ft Tree Trunk Basket Guard 57 x 40 x 26 cm

Deck The Season£16.2333 rev

8mo ago

Festive Fix Silver Sequin Christmas Tree Skirt Luxury 4-Panel Foldable Xmas Tree Base Cover for Artificial & Real Trees Elegant Silver Christmas Tree Skirt & Stand Bottom Cover for Festive Decor

Festive Fix£8.78140 rev

9mo ago

BSITSSS Gingerbread Man Christmas Tree Skirt 90cm Large Xmas Tree Skirt Adorable Xmas Tree Mat Xmas Tree Skirts Xmas Tree Base Cover Christmas Tree Matsm for New Year Holiday

BSITSSS£7.4755 rev

10mo ago

Black Christmas Tree Skirt Base Basket Christmas Rattan Tree Collar Xmas Basket Cover Decor Perfect for Indoor Home & Office Floor Use Ideal for Trees 7ft and Below Diameter 56cm

My Christmas£14.16109 rev

11mo ago

Lanpn 61cm Christmas Tree Collar Plush Tree Collar Tree Stand Cover Xmas Tree Ring Stand Tree Basket Skirt for Small Artificial Trees Winter Home Party Holiday Indoor Christmas Decor (White 24 inch)

Lanpn£13.72137 rev

11mo ago

What buyers say about christmas tree skirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Good size”

Storage Capacity17%

“so easy to store again for next year”

Advertised Vs Actual Product17%

“Better then expected”

Quality-Overall17%

“Good quality”

Value For Money11%

“Great value”

Soft Feel6%

“It is really soft once it comes out of the packaging”

Material Quality4%

“This is a great addition to any christmas tree its a good size and is soft and thick so very well made and good materials”

Upholstery/Fabric Quality3%

“Beautiful fabric”

Color3%

“It is a nice red colour with white trims and decorations and in terms of value for money, I don't think you can get much better”

What buyers complain about

Value For Money22%

“Looks far more expensive”

Smell17%

“Visually this is as described, however, it has a strong smell of chemicals that has not gone away despite washing, so I will not be able to use it”

Advertised Vs Actual Product17%

“the picture is not what it looks like”

Security8%

“not that secure”

Material Quality8%

“Not the best material”

Size-Overall6%

“I should have chosen a bigger size b ur thats my fault”

Top return reasons

Size-Overall69%

Defective Material/Parts11%

Color8%

Quality-Overall6%

Velcro Quality3%

Material Quality3%

Software/Application3%

Common questions

Is christmas tree skirt profitable to sell on Amazon United Kingdom?: The niche generates £135K/yr across 55 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the christmas tree skirt niche?: 42 brands and 63 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in christmas tree skirt?: Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 1.8%.
When does demand for christmas tree skirt peak?: Demand peaks in Nov–Dec; the busiest month runs 760.7× the quietest.
What does it cost to enter the christmas tree skirt niche?: Listings span £4.66–£22.66; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.