Is christmas tree costume profitable to sell on Amazon United Kingdom?

The niche generates £20K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (42/100).

How competitive is the christmas tree costume niche?

12 brands and 13 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in christmas tree costume?

Top complaints mined from reviews: Material Quality, Value For Money, Comfort-Overall. The return rate is 7.6% — above our launch gate.

When does demand for christmas tree costume peak?

Demand peaks in Nov–Dec; the busiest month runs 175.9× the quietest.

What does it cost to enter the christmas tree costume niche?

Listings span £8.87–£31.94; the average listing price is £18.10 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.

christmas tree costume

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Review moat

Great121.87

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.10

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good£8.87–£31.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Market size

Bad£20K

£20K/yr · 74K searches

Signals Low Review Barrier High Returns

According to Flapen's Amazon United Kingdom niche tracking, christmas tree costume is a £20K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

christmas tree costume market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £18K–£23K; units × avg price
Conversion rate: 1.5%
Avg BSR: #4,790
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 16.6%
Avg brand age: 35 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

27%

Nicoxijia25%
Qianderer11%
Boyigog11%
Fun Shack10%
Generic9%
shengo7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 175.9×

Open Trend

Top christmas tree costume search terms

christmas tree costume25K/yr -13.2%1.0% conv.
christmas tree outfit15K/yr -18.3%2.7% conv.
christmas tree dress14K/yr -21.0%0.7% conv.
christmas tree fancy dress5K/yr -10.7%1.5% conv.
christmas tree fancy dress adult6K/yr -14.5%0.0% conv.
christmas tree costume adult9K/yr -59.9%0.0% conv.

All search terms

Top christmas tree costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nicoxijia Women Christmas Tree Costume Color Block Bow Shiny Poncho Hooded Cloak Funny Xmas Cosplay Party Prop Outfits Gifts (Green XL)

Nicoxijia£16.264.5★34 rev

Qianderer Women Christmas Tree Costume Bow Ball Decor Hooded Cloak Cape Poncho Funny Xmas Tree Dress Costume for Cosplay Party (Ba Green S)

Qianderer£14.753.8★5 rev

Christmas Tree Dress Costume for Women Adults Xmas Tree Cosplay Outfit Xmas Fancy Dresses Santa Dress Up Costumes Funny Hooded Sleeveless Poncho Halloween Props Green

Generic£16.380.0★0 rev

Nicoxijia Women Christmas Tree Costume Color Block Bow Shiny Poncho Hooded Cloak Funny Xmas Cosplay Party Prop Outfits Gifts (Green S)

Nicoxijia£12.474.5★34 rev

shengo Christmas Tree Costume Set for Women Festive Party Outfit Dess with Headband Glasses Bag Socks Xmas Party Dess Up (L)

shengo£8.874.5★2 rev

Newest

by launch date

Christmas Tree Dress Costume for Women Adults Xmas Tree Cosplay Outfit Xmas Fancy Dresses Santa Dress Up Costumes Funny Hooded Sleeveless Poncho Halloween Props Green

Generic£16.380 rev

8mo ago

PLLYPE Christmas Tree Costume Cosplay Set with Green Xmas Tree Shaped Stage Performance Costume and Gift Shaped Shoes Unisex Clothes Set Xmas Tree Shaped Outfits for Adults

PLLYPE£23.324 rev

10mo ago

Qianderer Women Christmas Tree Costume Bow Ball Decor Hooded Cloak Cape Poncho Funny Xmas Tree Dress Costume for Cosplay Party (Ba Green S)

Qianderer£14.755 rev

10mo ago

Boyigog World Book Day Cosplay Costume Tree Dress Women Tree Fancy Dress Outfit with Star Hairband Tulle Dress Ball and Bow Decoration Xmas Fancy Dress Costumes for World Book Day Cosplay Party

Boyigog£13.502 rev

11mo ago

shengo Christmas Tree Costume Set for Women Festive Party Outfit Dess with Headband Glasses Bag Socks Xmas Party Dess Up (L)

shengo£8.872 rev

11mo ago

What buyers say about christmas tree costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“It suited the purpose”

Fun/Entertainment Experience27%

“Fun gimmick”

Quality-Overall10%

“great quality”

Value For Money7%

“I think this is good fun for the price”

What buyers complain about

Material Quality17%

“A little disappointing with the material of the costume as online it looks quite different”

Value For Money17%

“dont think the price was suited”

Comfort-Overall13%

“it wasnt that comfortable to wear”

Quality-Overall13%

“The quality is poor”

Thickness13%

“Its thin material”

Top return reasons

Size-Overall60%

Product Condition20%

Adhesion/Stickiness10%