Skip to content

Christmas Tree Costume

Fail

Shoppers spend an estimated $20K a year here, so Christmas Tree Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£20K/yr74K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
51%top-5 click share · 12 brands · 13 sellers

Flapen Score

Christmas Tree Costume against its category

The dotted line is the Home & Garden average. Past it, Christmas Tree Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tree Costume 74K times last year and spent an estimated £20K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
1.5%
Market size, estimated
£20Ka year
Peak month
December175.9× the quietest month
Top search term
christmas tree costume25K searches a year

02 · Price

A sale here is worth £18.10.

Listings sell for £18.10 on average, from £8.87 to £31.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £18.10 that is £0 to £2K a year per listing.

Average price
£18.10inside the $15 to $100 sweet spot
Price range
£8.87–£31.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #4,790 within Seasonal Décor. It carries 122 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
16.6%
Average rank
#4,790in Seasonal Décor
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Christmas Tree Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

13

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 100%

Open market

27%

  • Nicoxijia25%
  • Qianderer11%
  • Boyigog11%
  • Fun Shack10%
  • Generic9%
  • shengo7%

Demand

Christmas Tree Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 175.9×

Search terms

Top Christmas Tree Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas tree costume25K/yr
  • christmas tree outfit15K/yr
  • christmas tree dress14K/yr
  • christmas tree fancy dress5K/yr
  • christmas tree fancy dress adult6K/yr
  • christmas tree costume adult9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Costume

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Material Quality”
7.6%of orders come back
“A little disappointing with the material of the costume as online it looks quite different”
A buyer, on “Material Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Christmas Tree Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data