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Christmas Tree Costume

Fail

Shoppers spend only $20K a year here, so Christmas Tree Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£20K/yr74K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
51%top-5 click share · 12 brands · 13 sellers

Flapen Score

Christmas Tree Costume against its category

The dotted line is the Home & Garden average. Past it, Christmas Tree Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tree Costume 74K times last year and spent an estimated £20K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
1.5%
Market size, estimated
£20Ka year
Peak month
December175.9× the quietest month
Top search term
christmas tree costume25K searches a year

02 · Price

A sale here is worth £18.10.

Listings sell for £18.10 on average, from £8.87 to £31.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £18.10 that is £0 to £2K a year per listing.

Average price
£18.10inside the $15 to $100 sweet spot
Price range
£8.87–£31.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
7.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #4,790 within Seasonal Décor. It carries 122 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
16.6%
Average rank
#4,790in Seasonal Décor
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Christmas Tree Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

13

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

27%

  • Nicoxijia25%
  • Qianderer11%
  • Boyigog11%
  • Fun Shack10%
  • Generic9%
  • shengo7%

Demand

Christmas Tree Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 175.9×

Search terms

Top Christmas Tree Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tree costume25K/yr
  • christmas tree outfit15K/yr
  • christmas tree dress14K/yr
  • christmas tree fancy dress5K/yr
  • christmas tree fancy dress adult6K/yr
  • christmas tree costume adult9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality17%−0.28

A little disappointing with the material of the costume as online it looks quite different

Value For Money17%−0.30

dont think the price was suited

Comfort-Overall13%−0.21

it wasnt that comfortable to wear

Quality-Overall13%+0.87

The quality is poor

Thickness13%−0.21

Its thin material

Love

Size-Overall28%−0.09

It suited the purpose

true to size UK

The sizing was okay

Fun/Entertainment Experience27%+4.03

Fun gimmick

a fun outfit that is well made, nice and jolly

This set really will be fun for Christmas

Quality-Overall10%+0.87

great quality

Value For Money7%−0.30

I think this is good fun for the price

Return

7.6% Return rate 60% Fixable by listing

Size-Overall60%▅▁█▁▁▁
Product Condition20%█▁▁▁▁▁
Adhesion/Stickiness10%
Quality-Overall10%

The quality is poor

FAQ

Common Christmas Tree Costume questions

Answered from the same tracked data.