Is christmas tree profitable to sell on Amazon United Kingdom?

The niche generates £622K/yr across 52 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +54.2%. Flapen's verdict: Worth a look (70/100).

How competitive is the christmas tree niche?

28 brands and 40 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in christmas tree?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for christmas tree peak?

Demand peaks in Nov–Dec; the busiest month runs 123.6× the quietest.

What does it cost to enter the christmas tree niche?

Listings span £10.15–£109.19; the average listing price is £42.48 (sweet spot $15–$100). The average incumbent carries 1,157 reviews — the moat a new listing must climb.

christmas tree

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible£42.48

avg listing price — sweet spot $15–$100

Price range

Great£10.15–£109.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great37%

top-5 click share — an open shelf

Growth

Good+54.2%

90-day search growth — must beat 0% to launch

Market size

Good£622K

£622K/yr · 6.1M searches

Review moat

Good1,156.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, christmas tree is a £622K/yr Amazon United Kingdom market (6.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 70/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

christmas tree market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: £2.1M–£2.5M; units × avg price
Conversion rate: 0.2%
Avg BSR: #381
Page quality: 0%
Prime: 37%
Sponsored: 44%
Out of stock: 51.2%
Avg brand age: 39 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

37%

Top 20: 70%

Open market

41%

SuperGift.com15%
SHATCHI13%
Vivo Technologies11%
Abaseen8%
Himimi7%
YITAHOME5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 123.6×

Open Trend

Top christmas tree search terms

christmas tree3.4M/yr +113.3%0.1% conv.
tree85K/yr +10.0%0.1% conv.
christmas trees423K/yr -35.0%0.1% conv.
xmas tree303K/yr +54.9%0.2% conv.
pre lit christmas tree245K/yr +74.3%0.1% conv.
6ft christmas tree228K/yr +57.2%0.1% conv.
7ft christmas tree176K/yr +83.5%0.2% conv.
christmas tree with lights96K/yr +52.7%0.0% conv.
pre lit christmas tree 6ft182K/yr +141.9%0.2% conv.
christmas tree 7ft105K/yr +128.8%0.1% conv.

All search terms

Top christmas tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

7FT/2.1M Classic Artificial Christmas Tree Xmas Realistic Natural Green Branches with Solid Metal Leg

SuperGift.com£24.723.7★1,289 rev

Abaseen 7ft Artificial Christmas Tree Xmas Pine Tree with 1200 Tips Solid Metal Legs Perfect for Indoor and Outdoor Holiday Decoration

Abaseen£39.764.4★478 rev

5ft Pre-Lit Snow Flocked Christmas Tree with LED Lights 550 Branch PE+PVC Mixed Tips Xmas Trees Bushy Artificial Lapland Fir Christmas Tree Fake Pine Tree with Metal Stand Easy to Assemble 150cm

Vivo Technologies£58.944.4★651 rev

Pre Lit Christmas Tree 6ft Artificial Xmas Tree with 250 Multi Colour LED Lights 8 Light Modes Bushy 1000 Branch Tips Foldable Metal Stand for Home Office Party Holiday Decoration

Himimi£72.384.0★69 rev

YITAHOME 6ft Artificial Christmas Tree with 250 LED Christmas Pine Tree with 880 Tips Foldable Metal Frame & Stand Easy Assembly Pops Up Christmas Tree for Home Party 182 x 110cm

YITAHOME£41.373.8★669 rev

Newest

by launch date

Pre Lit Christmas Tree 6ft Artificial Xmas Tree with 250 Multi Colour LED Lights 8 Light Modes Bushy 1000 Branch Tips Foldable Metal Stand for Home Office Party Holiday Decoration

Himimi£72.3869 rev

7mo ago

5ft Snow Flocked Artificial Christmas Tree with 532 Tips Realistic Holiday Premium Full Winter White Pine Xmas Tree Full Appearance Snowy Easy Assembly with Sturdy Metal Stand 150cm

Vivo Technologies£24.21651 rev

8mo ago

Amailtom Smart Christmas Tree Lights 2.1m DIY RGBIC Lighting Animated Pattern Displays Waterfall Xmas LED Tree Lights with Star Topper App & Remote Control Music Sync Timer for Holiday in/Outdoor

Amailtom£42.828 rev

9mo ago

Himimi Pre-lit Christmas Tree 6ft PE Tips Artificial Xmas Tree with Warm White LED Lights Bushy 1200 Green Spruce Branch Tips Realistic Full Christmas Tree for Home Office Holiday Winter Decor

Himimi£109.1930 rev

10mo ago

APICIZON 2.1m/7ft Artificial Christmas Tree with PineCones & Berries Snowy Flocked Xmas Tree with 1200 Branch Tips Christmas Decorations

APICIZON£42.7716 rev

11mo ago

What buyers say about christmas tree

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth29%

“The plant looks really healthy and grean”

Quality-Overall19%

“Excellent quality, easy assembly and packs away good too”

Value For Money15%

“Good purchase”

Size-Overall11%

“a good size”

Advertised Vs Actual Product4%

“Better than expected”

Assembly/Installation4%

“Easy to set up”

Gifting Purpose4%

“Bought as a gift”

Strength2%

“It's stable”

Color2%

“The colour is just right”

Smell1%

“smells beautiful too”

What buyers complain about

Size-Overall26%

“The cover didnt fit”

Quality-Overall20%

“Very poor quality leaves shrivelled”

Advertised Vs Actual Product12%

“Nothing like the picture”

Plant Growth12%

“Unfortunately this tree which was gifted to my sister did not fare well”

Durability5%

“looked dead so not recent”

Connectivity-Overall3%

“not connected it yet as its for this year”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Color3%

“Bad quality - wrong colour- no resemblance to the photo”

Thickness2%

“Needs thicker branches”

Value For Money2%

“Not worth it”

Top return reasons

Quality-Overall25%

Size-Overall20%

Advertised Vs Actual Product16%

Plant Growth6%

Defective Material/Parts5%

Balance/Stability4%

Functionality-Overall3%

Storage Capacity3%

Product Condition3%