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Christmas Tree

Pass

Christmas Tree scores 70 out of 100, a Pass. Shoppers spend $622K a year here, search demand grew +54.2% this quarter, and returns run at 0.9% of orders.

Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£622K/yr6.1M searches / yr
90-day growth
+54.2%search demand this quarter
Competition
37%top-5 click share · 28 brands · 40 sellers

Flapen Score

Christmas Tree against its category

The dotted line is the Home & Garden average. Past it, Christmas Tree is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tree 6.1M times last year and spent an estimated £622K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
+54.2%
Conversion, latest week
0.2%
Market size, estimated
£622Ka year
Peak month
December123.6× the quietest month
Top search term
christmas tree3.4M searches a year

02 · Price

A sale here is worth £42.48.

Listings sell for £42.48 on average, from £10.15 to £109.19. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £42.48 that is £11K to £21K a year per listing.

Average price
£42.48inside the $15 to $100 sweet spot
Price range
£10.15–£109.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
£11K–£21K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 51.2% of listings are out of stock. The average listing ranks #381 within Seasonal Décor. It carries 1,157 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
37%
Out of stock, average day
51.2%
Average rank
#381in Seasonal Décor
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,157per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Christmas Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£25K£50K£75K£100K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

40

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

37%

Top 20: 70%

Open market

41%

  • SuperGift.com15%
  • SHATCHI13%
  • Vivo Technologies11%
  • Abaseen8%
  • Himimi7%
  • YITAHOME5%

Demand

Christmas Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900K700KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 123.6×

Search terms

Top Christmas Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tree3.4M/yr
  • tree85K/yr
  • christmas trees423K/yr
  • xmas tree303K/yr
  • pre lit christmas tree245K/yr
  • 6ft christmas tree228K/yr
  • 7ft christmas tree176K/yr
  • christmas tree with lights96K/yr
  • pre lit christmas tree 6ft182K/yr
  • christmas tree 7ft105K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.95

The cover didnt fit

Much bigger than I imagined

Smaller than expected

Quality-Overall20%−0.10

Very poor quality leaves shrivelled

Price wise its is costlier when compared quality

Not good quality

Advertised Vs Actual Product12%−0.22

Nothing like the picture

Doesn't really look like the picture

It isnt as full as the photograph shows

Plant Growth12%+0.74

Unfortunately this tree which was gifted to my sister did not fare well

Not even in flower

Not all of the tree is like this

Durability5%−0.10

looked dead so not recent

One died

Love

Plant Growth29%+0.74

The plant looks really healthy and grean

plenty of new growth

It is growing really well

Quality-Overall19%−0.10

Excellent quality, easy assembly and packs away good too

Good quality plants

Excellent quality

Value For Money15%+1.50

Good purchase

Excellent value for money

Good value for money

Size-Overall11%+0.95

a good size

it fits in my living room lovely

The tree was a good size

Advertised Vs Actual Product4%−0.22

Better than expected

As Described

Exactly what I wanted

Return

0.9% Return rate 41% Fixable by listing

Quality-Overall25%▄▄█▆▃▄

Very poor quality leaves shrivelled

Price wise its is costlier when compared quality

Not good quality

Size-Overall20%▄█▅▆▆▂

The cover didnt fit

Much bigger than I imagined

Smaller than expected

Advertised Vs Actual Product16%▇▄▃█▆▇

Nothing like the picture

Doesn't really look like the picture

It isnt as full as the photograph shows

Plant Growth6%▁▁▁▁█▇

Unfortunately this tree which was gifted to my sister did not fare well

Not even in flower

Not all of the tree is like this

Defective Material/Parts5%▃▆▁▆█▂

FAQ

Common Christmas Tree questions

Answered from the same tracked data.