christmas tissue paper
Skip itPrices mostly outside the sweet spot ($2.69–$7.07) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great276.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 233K searches
Avg price
Bad£3.79avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£7.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas tissue paper is a £52K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas tissue paper market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £95K–£114K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 48.9%
- Avg brand age
- 31 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
31%
- Jwssor17%
- Glick14%
- JOFONY11%
- LZRinue10%
- KMLGY9%
- MAMUNU8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 330.5×
Top christmas tissue paper search terms
- christmas tissue paper148K/yr
- christmas tissue paper sheets12K/yr
- tissue paper christmas14K/yr
- christmas tissue paper for wrapping gifts36K/yr
- xmas tissue paper11K/yr
- christmas tissue4K/yr
- xmas tissue paper sheets4K/yr
- xmas tissue paper for wrapping gifts4K/yr
Top christmas tissue paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jwssor Christmas Tissue Paper Xmas Tree Tissue Paper20sheets Xmas Tissue Paper 50x35cm Packing Gift Paper for Gift Bags Christmas Crafts Birthday Party
Jwssor£2.694.8★68 rev
JOFONY Christmas Tissue Paper 100pcs 30x35cm DIY Gift Wrapping Decorations for Christmas Party Supplies
JOFONY£4.984.4★168 rev
20 Sheets Tissue Paper for Gift Wrapping 50 x 35cm Wrapping Paper with 4 Christmas Designs for Craft DIY
LZRinue£2.824.6★65 rev
20 Sheets Retro Floral Tissue Paper 50 x 35cm Floral Print Wrapping Tissue for Birthday Gift Wrap Wedding Baby Shower Party Supplies (A25)
KMLGY£3.044.3★72 rev
Glick Christmas Tissue Paper for Gift Wrapping Resplendent Robins Four Sheets 50 x 75 cm When Opened Multi-Coloured
Glick£2.904.3★3 rev
Newest
by launch date
FMDPZUP Silver Star Tissue Paper for Wrapping Gifts 30 Pcs 50 * 30cm Christmas Tissue Paper Sheets for Packaging Gift Boxes Flowers for Holiday Xmas Party Decorations Craft
FMDPZUP£3.556 rev
20 Sheets Retro Floral Tissue Paper 50 x 35cm Floral Print Wrapping Tissue for Birthday Gift Wrap Wedding Baby Shower Party Supplies (A25)
KMLGY£3.0472 rev
Christmas Tissue Paper for Gift Wrapping : 50 Sheets Blue Tissue Wrapping Paper Print with Elk 20x14 inches for Christmas Art Craft
BIULDPY£3.3219 rev
60 Sheets Christmas Glitter Tissue Paper for Wrapping Gifts 50x35cm Red Green White Xmas Tissue Paper Sheets for Packaging Gift Bags Gift Wrapping Paper for Crafts DIY Christmas New Year Decorations
COSORO£4.6126 rev
Glick Christmas Tissue Paper for Gift Wrapping Resplendent Robins Four Sheets 50 x 75 cm When Opened Multi-Coloured
Glick£2.903 rev
Trending
90-day click momentum60 Sheets Christmas Glitter Tissue Paper for Wrapping Gifts 50x35cm Red Green White Xmas Tissue Paper Sheets for Packaging Gift Bags Gift Wrapping Paper for Crafts DIY Christmas New Year Decorations
COSORO£4.614.5★
QRTDXP 30pcs Brown Tissue Paper Sheet with Reindeer 35 * 50cm Cute Xmas Gift Wrapping Paper for Christmas Party Present
QRTDXP£3.024.7★
Jwssor Christmas Tissue Paper Xmas Tree Tissue Paper20sheets Xmas Tissue Paper 50x35cm Packing Gift Paper for Gift Bags Christmas Crafts Birthday Party
Jwssor£2.694.8★
Glick Christmas Tissue Paper for Gift Wrapping Resplendent Robins Four Sheets 50 x 75 cm When Opened Multi-Coloured
Glick£2.904.3★
NACHLYNN 90 Sheets Christmas Tissue Paper 20 x 14 inches Baby Shower Green Wrapping Tissue Paper Bulk for Gift Bags Packaging Christmas Party Decor (Polychrome)
NACHLYNN£5.214.6★
What buyers say about christmas tissue paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great for wrapping delicate gifts”
“Excellent value for money and size”
“Good price would buy again”
“Lovely colours”
“These were lovely and a nice size and thickness”
“Really nice design”
“It feels good”
“not to flimsy”
What buyers complain about
“Musty smell, very small sheets”
“Small squares”
Common questions
- Is christmas tissue paper profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the christmas tissue paper niche?
- 14 brands and 19 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in christmas tissue paper?
- Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.4%.
- When does demand for christmas tissue paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 330.5× the quietest.
- What does it cost to enter the christmas tissue paper niche?
- Listings span £2.69–£7.07; the average listing price is £3.79 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.