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Christmas Tissue Paper

Fail

Prices span $2.69–$7.07, mostly outside the sweet spot, so Christmas Tissue Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£52K/yr233K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
56%top-5 click share · 14 brands · 19 sellers

Flapen Score

Christmas Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Christmas Tissue Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tissue Paper 233K times last year and spent an estimated £52K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
5.9%
Market size, estimated
£52Ka year
Peak month
December330.5× the quietest month
Top search term
christmas tissue paper148K searches a year

02 · Price

A sale here is worth £3.79.

Listings sell for £3.79 on average, from £2.69 to £7.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £3.79 that is £948 to £2K a year per listing.

Average price
£3.79under the $15 to $100 sweet spot
Price range
£2.69–£7.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£948–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 48.9% of listings are out of stock. The average listing ranks #331 within Paper & Paper Crafts. It carries 277 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
48.9%
Average rank
#331in Paper & Paper Crafts
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

19

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

31%

  • Jwssor17%
  • Glick14%
  • JOFONY11%
  • LZRinue10%
  • KMLGY9%
  • MAMUNU8%

Demand

Christmas Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 330.5×

Search terms

Top Christmas Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas tissue paper148K/yr
  • christmas tissue paper sheets12K/yr
  • tissue paper christmas14K/yr
  • christmas tissue paper for wrapping gifts36K/yr
  • xmas tissue paper11K/yr
  • christmas tissue4K/yr
  • xmas tissue paper sheets4K/yr
  • xmas tissue paper for wrapping gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%−0.17

Musty smell, very small sheets

Size-Overall50%−0.05

Small squares

Love

Gifting Purpose20%+1.68

Great for wrapping delicate gifts

Size-Overall20%−0.05

Excellent value for money and size

Value For Money20%+1.68

Good price would buy again

Color10%+0.77

Lovely colours

Thickness10%+0.77

These were lovely and a nice size and thickness

FAQ

Common Christmas Tissue Paper questions

Answered from the same tracked data.