christmas tape
Skip itPrices mostly outside the sweet spot ($2.09–$5.68) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great111.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.31avg listing price — sweet spot $15–$100
Market size
Bad£7K£7K/yr · 54K searches
Price range
Bad£2.09–£5.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas tape is a £7K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
christmas tape market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £17K–£22K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #1,140
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 36%
- Out of stock
- 63.0%
- Avg brand age
- 31 months
- Avg seller age
- 230 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- BINKUOMCG45%
- YUBX13%
- LEIHMMYAO11%
- Italian Options10%
- YUBBAEX9%
- Jagowa6%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -10.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 92.7×
Top christmas tape search terms
- christmas washi tape16K/yr
- christmas tape22K/yr
- christmas washi tape uk5K/yr
- washi tape christmas5K/yr
- christmas sellotape7K/yr
Top christmas tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Rolls Christmas Decorative Washi Tape Set Holiday Arts Craft Tape with Cute Cartoon Design Self-Adhesive Masking Tapes for DIY Scrapbook Planners Decorations Gift Wrapping (Colorful)
BINKUOMCG£5.133.4★4 rev
12 Rolls Christmas Washi Tape Set Self-Adhesive Gold Foil Paper Tapes Xmas Colorful Decorative Masking Tape for Scrapbook Journals DIY Crafts Gift Wrapping & Holiday Decorations (Colorful)
BINKUOMCG£5.363.0★9 rev
12 Rolls Christmas Washi Tape Set Xmas Cartoon Embellishment Masking Tapes Self-Adhesive Colorful Decorative Paper Tape for Arts DIY Crafts Journals Planners Scrapbook Wrapping (Multicolor)
BINKUOMCG£4.463.7★7 rev
Italian Options Christmas Red Bud Green Leaf Adhesive Washi Tape (15mm x 10 Metre)
Italian Options£2.094.1★404 rev
YUBX 10 Rolls Winter Washi Tape Set Blue Snowflake Masking Decorative Tapes (Winter Times)
YUBX£5.684.6★149 rev
Newest
by launch date
LEIHMMYAO 6 pcs Christmas Washi Tape Set Colorful Decorative Thin Tapes Christmas Holiday Arts Craft Tape DIY Scrapbooking Planners Gift Wrapping Tapes Wedding
LEIHMMYAO£2.593 rev
LEIHMMYAO Christmas Washi Tape Set Adhesive Masking Tape for Arts and DIY Crafts Journals Planners Scrapbooking Supplies Christmas Decorative Washi Tape
LEIHMMYAO£2.800 rev
![MA NASIR Christmas Tape Roll Red Merry Christmas Decorative Wrapping Tape Festive Adhesive Craft Tape for Xmas Gifts Cards Scrapbooking Journaling Tape [30m x 2.4cm]](https://m.media-amazon.com/images/I/31lt1HKIsQL.jpg)
MA NASIR Christmas Tape Roll Red Merry Christmas Decorative Wrapping Tape Festive Adhesive Craft Tape for Xmas Gifts Cards Scrapbooking Journaling Tape [30m x 2.4cm]
MA NASIR£3.287 rev
12 Rolls Christmas Decorative Washi Tape Set Holiday Arts Craft Tape with Cute Cartoon Design Self-Adhesive Masking Tapes for DIY Scrapbook Planners Decorations Gift Wrapping (Colorful)
BINKUOMCG£5.134 rev
12 Rolls Christmas Washi Tape Set Self-Adhesive Gold Foil Paper Tapes Xmas Colorful Decorative Masking Tape for Scrapbook Journals DIY Crafts Gift Wrapping & Holiday Decorations (Colorful)
BINKUOMCG£5.369 rev
Trending
90-day click momentumLEIHMMYAO Christmas Washi Tape Set Adhesive Masking Tape for Arts and DIY Crafts Journals Planners Scrapbooking Supplies Christmas Decorative Washi Tape
LEIHMMYAO£2.800.0★
LEIHMMYAO 6 pcs Christmas Washi Tape Set Colorful Decorative Thin Tapes Christmas Holiday Arts Craft Tape DIY Scrapbooking Planners Gift Wrapping Tapes Wedding
LEIHMMYAO£2.594.6★
YUBBAEX Christmas Washi Tape Set Gold Foil Masking Tape Decorative for Arts DIY Crafts Bullet Journal Supplies Planners Scrapbook Card/Gift Wrapping -15mm- (New Mix XMas 12 Rolls)
YUBBAEX£5.344.3★
YUBX Christmas Washi Tape Set 12 Rolls Winter Embellishment Basic Silver Gold Foil Decorative Masking Tapes for Arts DIY Crafts Journals Planners Scrapbook Wrapping (Xmas Winter)
YUBX£5.354.0★
12 Rolls Christmas Washi Tape Set Xmas Cartoon Embellishment Masking Tapes Self-Adhesive Colorful Decorative Paper Tape for Arts DIY Crafts Journals Planners Scrapbook Wrapping (Multicolor)
BINKUOMCG£4.463.7★
What buyers say about christmas tape
What buyers praise and complain about, mined from review topics.What buyers love
“Great Designs”
Top return reasons
Common questions
- Is christmas tape profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 11 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the christmas tape niche?
- 7 brands and 13 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- When does demand for christmas tape peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 92.7× the quietest.
- What does it cost to enter the christmas tape niche?
- Listings span £2.09–£5.68; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.