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Christmas Tape

prices mostly outside the sweet spot ($2.09–$5.68) — Christmas Tape doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 2Growth 20Conversion 39Competition 34Returns 97Price range 0Avg price 12Brand share 27Review moat 94Quality gap 90
This niche Category average

Is Christmas Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Christmas Tape is a £7K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Christmas Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 3.1% of searches end in a purchase.

£7K

revenue / yr

Units sold / yr5K
Search volume / yr-10.5%54K
Conversion rate3.1%
Avg price£4.31

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers7 · 13
Top-5 product click share65%
Open market11%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement36%
New entrants (1y)6· 0 succeeded
Avg rating4.1★
Avg reviews111

Top Christmas Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£362£725£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • BINKUOMCG45%
  • YUBX13%
  • LEIHMMYAO11%
  • Italian Options10%
  • YUBBAEX9%
  • Jagowa6%
  • Open — no brand owns it (1 brand, 5%)

Christmas Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR3.1%Products11Brands7Top 5 Brands89%OOS Rate63.0%Rating4.1★Reviews111Avg BSR#1,140
7K5KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 92.7×

Top Christmas Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • christmas washi tape16K/yr
  • christmas tape22K/yr
  • christmas washi tape uk5K/yr
  • washi tape christmas5K/yr
  • christmas sellotape7K/yr

What reviews say buyers love and hate about Christmas Tape

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Design-Overall100%

Great Designs

Christmas Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
50%
2Quality-Overall
50%

Common Christmas Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Christmas Tape 39/100 on Amazon United Kingdom — Skip it. The niche generates £7K/yr across 11 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.
Search demand for Christmas Tape on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 92.7× the quietest.