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Christmas Tape

Fail

Prices span $2.09–$5.68, mostly outside the sweet spot, so Christmas Tape is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£7K/yr54K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
65%top-5 click share · 7 brands · 13 sellers

Flapen Score

Christmas Tape against its category

The dotted line is the Home & Garden average. Past it, Christmas Tape is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tape 54K times last year and spent an estimated £7K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
3.1%
Market size, estimated
£7Ka year
Peak month
December92.7× the quietest month
Top search term
christmas washi tape16K searches a year

02 · Price

A sale here is worth £4.31.

Listings sell for £4.31 on average, from £2.09 to £5.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £4.31 that is £0 to £431 a year per listing.

Average price
£4.31under the $15 to $100 sweet spot
Price range
£2.09–£5.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£431
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 63.0% of listings are out of stock. The average listing ranks #1,140 within Art & Craft Supplies. It carries 111 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
63.0%
Average rank
#1,140in Art & Craft Supplies
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£362£725£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • BINKUOMCG45%
  • YUBX13%
  • LEIHMMYAO11%
  • Italian Options10%
  • YUBBAEX9%
  • Jagowa6%
  • Open — no brand owns it (1 brand, 5%)

Demand

Christmas Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 92.7×

Search terms

Top Christmas Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas washi tape16K/yr
  • christmas tape22K/yr
  • christmas washi tape uk5K/yr
  • washi tape christmas5K/yr
  • christmas sellotape7K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Design-Overall100%+4.90

Great Designs

Return

0.6% Return rate 0% Fixable by listing

Value For Money50%▁█▁▁▁▁
Quality-Overall50%▁█▁▁▁▁

FAQ

Common Christmas Tape questions

Answered from the same tracked data.