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Christmas Table Decoration

Maybe

The top 5 brands take only 30% of clicks. But buyers convert on only 1.0% of searches, so Christmas Table Decoration is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£218K/yr1.8M searches / yr
90-day growth
-19.2%search demand this quarter
Competition
33%top-5 click share · 61 brands · 72 sellers

Flapen Score

Christmas Table Decoration against its category

The dotted line is the Home & Garden average. Past it, Christmas Table Decoration is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Table Decoration market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Table Decoration 1.8M times last year and spent an estimated £218K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
1.0%
Market size, estimated
£218Ka year
Peak month
December120.2× the quietest month
Top search term
table decorations144K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £3.33 to £24.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £11.98 that is £1K to £3K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£3.33–£24.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #405 within Artificial Flora. It carries 776 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
23.4%
Average rank
#405in Artificial Flora
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
776per listing
Listings tracked
73

04 · Newcomers

2 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Table Decoration products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 falling

Sellers

72

Est. top-5 brand share

30%

Top 20: 73%

Est. top-5 click share

33%

Top 20: 69%

Open market

65%

  • Donmills7%
  • GoMaihe7%
  • Der Rose6%
  • Snowkingdom6%
  • Floralsecret5%
  • Hanobe5%

Demand

Christmas Table Decoration search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 120.2×

Search terms

Top Christmas Table Decoration search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • table decorations144K/yr
  • table decorations centrepiece61K/yr
  • table decoration16K/yr
  • christmas table decoration588K/yr
  • christmas table centrepiece239K/yr
  • christmas table decorations168K/yr
  • christmas tableware65K/yr
  • christmas candle holder70K/yr
  • christmas table50K/yr
  • xmas table decorations83K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Table Decoration

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.4%of orders come back
“The boxes they arrive in are too small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Christmas Table Decoration questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data