Christmas Table Decoration
MaybeThe top 5 brands take only 30% of clicks. But buyers convert on only 1.0% of searches, so Christmas Table Decoration is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £218K/yr1.8M searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 33%top-5 click share · 61 brands · 72 sellers
Flapen Score
Christmas Table Decoration against its category
The dotted line is the Home & Garden average. Past it, Christmas Table Decoration is stronger. Inside it, weaker.
Market
The Christmas Table Decoration market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Table Decoration 1.8M times last year and spent an estimated £218K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £218Ka year
- Peak month
- December120.2× the quietest month
- Top search term
- table decorations144K searches a year
02 · Price
A sale here is worth £11.98.
Listings sell for £11.98 on average, from £3.33 to £24.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £11.98 that is £1K to £3K a year per listing.
- Average price
- £11.98under the $15 to $100 sweet spot
- Price range
- £3.33–£24.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #405 within Artificial Flora. It carries 776 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 95%
- Out of stock, average day
- 23.4%
- Average rank
- #405in Artificial Flora
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 776per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 2 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Christmas Table Decoration products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Donmills 6Pcs Artificial Flowers with Ceramic Pot Small Fake Hydrangea Arrangements Faux Spring Flowers in Vase Home Spring Decor Centerpiece Table Decorations for Farmhouse Office Shelf Dining Table
- Price
- £16.80
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago
Snowkingdom 2 Pieces Gold Table Runner Sequin Glitter Foil Metallic Thin Mesh Runner Roll 11x108 Gold Table Decorations for Event Party Wedding Birthday Party Christmas
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 3,589
- Age
- 4y ago
Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces
- Price
- £10.75
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago
Floralsecret Faux Flowers with Vase Artificial White Rose Flowers in Vase Fake Eucalyptus Plant Floral Arrangement for Table Centerpieces Home Kitchen Office Coffee Shop Decorations
- Price
- £13.52
- Rating
- 4.3/5
- Reviews
- 394
- Age
- 2y ago
Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
- Price
- £10.32
- Rating
- 4.4/5
- Reviews
- 3,039
- Age
- 2y ago
Trending
90-day click momentumDer Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces
- Price
- £10.75
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago
ComSaf Small Vases for Flowers Mini Clear Glass Bud Vases in Bulk Mini Ribbed Flower Vase Set for Centerpiece Wedding Table Ceterpiece Home Decor Housewarming Gift (Clear)
- Price
- £11.68
- Rating
- 4.8/5
- Reviews
- 1,037
- Age
- 2y ago
LIVEN Flickering Flameless Candles Battery Operated with Remote Led Pillar Candles with Realistic Moving Wick Candles for Halloween Christmas Home Decor Pack of 12 (D2.2 xH 5 6 7)(Ivory)
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 9mo ago
6 Pack Golden Star Foil Spray Centerpiece Table Decoration Metallic Foil Spray Centerpiece Party Gold Plastic Metallic Gold Spray Centerpieces for Birthday Wedding Anniversary Graduation Supplies
- Price
- £10.69
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 11mo ago
Donmills 6Pcs Artificial Flowers with Ceramic Pot Small Fake Hydrangea Arrangements Faux Spring Flowers in Vase Home Spring Decor Centerpiece Table Decorations for Farmhouse Office Shelf Dining Table
- Price
- £16.80
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago
Newest
by launch dateDer Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces
- Price
- £10.75
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago
LIVEN Flickering Flameless Candles Battery Operated with Remote Led Pillar Candles with Realistic Moving Wick Candles for Halloween Christmas Home Decor Pack of 12 (D2.2 xH 5 6 7)(Ivory)
- Price
- £18.43
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 9mo ago
6 Pack Golden Star Foil Spray Centerpiece Table Decoration Metallic Foil Spray Centerpiece Party Gold Plastic Metallic Gold Spray Centerpieces for Birthday Wedding Anniversary Graduation Supplies
- Price
- £10.69
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 11mo ago
GoMaihe Tealight Candle Holders with Tray: 3-Pcs Wooden Candlestick Set for Dining Table Centrepiece Ornaments for Living Room Gift for Mum Birthday Present Heart
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 3,648
- Age
- 1y ago
Gyufise 6 Pack Metallic Foil Spray Centerpiece Star Table Decoration Burst Table Centerpieces Table Decor for Birthday Wedding Anniversary Graduation Holiday Party Supplies Rose Gold
- Price
- £18.18
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
61 falling
Sellers
72
Top-5 brand share
30%
Top 20: 73%
Top-5 click share
33%
Top 20: 69%
Open market
65%
- Donmills7%
- GoMaihe7%
- Der Rose6%
- Snowkingdom6%
- Floralsecret5%
- Hanobe5%
Demand
Christmas Table Decoration search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 120.2×
Search terms
Top Christmas Table Decoration search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- table decorations144K/yr
- table decorations centrepiece61K/yr
- table decoration16K/yr
- christmas table decoration588K/yr
- christmas table centrepiece239K/yr
- christmas table decorations168K/yr
- christmas tableware65K/yr
- christmas candle holder70K/yr
- christmas table50K/yr
- xmas table decorations83K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Table Decoration
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The boxes they arrive in are too small
these fall a bit short
So small
It does look cheap
Cheap looking
Poor quality
a could be cheaper
looks more expensive than it is
Slightly overpriced in my opinion
Batteries don't last long
Battery life is poor
The reason a lot of bad reviews say battery life is short
false advertising
False advertising
Nothing like picture
Love
GREAT QUALITY
They are lovely quality glass
These lights are perfect quality
Very affordable
Great value
Excellent value for money
Nice soft glow
Lovely glow
Nice and bright
As advertised
Better than expected
As described
Sturdy and aesthetics
Great piece of decoration
These are super versatile
Return
1.4% Return rate 61% Fixable by listing
The boxes they arrive in are too small
these fall a bit short
So small
It does look cheap
Cheap looking
Poor quality
false advertising
False advertising
Nothing like picture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Table Decoration questions
Answered from the same tracked data.