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Christmas Table Cloth

Fail

Buyers convert on only 0.7% of searches, so Christmas Table Cloth is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£79K/yr1.2M searches / yr
90-day growth
-4.2%search demand this quarter
Competition
38%top-5 click share · 21 brands · 27 sellers

Flapen Score

Christmas Table Cloth against its category

The dotted line is the Home & Garden average. Past it, Christmas Table Cloth is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Table Cloth 1.2M times last year and spent an estimated £79K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
0.7%
Market size, estimated
£79Ka year
Peak month
December794.5× the quietest month
Top search term
christmas table cloth672K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £3.26 to £19.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £8.88 that is £2K to £4K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£3.26–£19.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #1,055 within Home Textiles. It carries 778 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
88%
Out of stock, average day
31.0%
Average rank
#1,055in Home Textiles
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
778per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Table Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

27

Top-5 brand share

42%

Top 20: 100%

Top-5 click share

38%

Top 20: 91%

Open market

52%

  • BOFYTR11%
  • Ragged Rose10%
  • Aodejoy9%
  • POPOYU6%
  • Aisszhao6%
  • Threadmade6%

Demand

Christmas Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 794.5×

Search terms

Top Christmas Table Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas table cloth672K/yr
  • christmas tablecloth119K/yr
  • christmas tablecloths55K/yr
  • xmas table cloth73K/yr
  • christmas table cloths29K/yr
  • christmas table cloth cotton17K/yr
  • xmas tablecloth17K/yr
  • table cloth christmas36K/yr
  • festive table cloth6K/yr
  • disposable christmas tablecloths14K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Table Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength56%−0.39

Too flimsy

front windows are very flimsy

Found more slippy than expected

Thickness8%+0.24

thin

Advertised Vs Actual Product6%−0.03

Not as expected

not like the photo

Love

Value For Money19%+1.20

Cheapest i could find and looked good

Value for money

Material Quality13%+0.76

Lovely nice material very pleased

Quality-Overall13%+0.76

Excellent quality

Excellent quality it looked lovely

Fun/Entertainment Experience13%+0.76

Festive and fun

Great fun, can't wait to use it and be test run by the grandchildren

Size-Overall9%−0.01

Good size

Nice fit for the smaller table

Return

1.8% Return rate 63% Fixable by listing

Size-Overall33%▁▆▁█▅▆
Color26%█▁█▁▁▆
Quality-Overall15%▁▅█▁▁▁
Strength7%█▁▁▁▁▁

Too flimsy

front windows are very flimsy

Found more slippy than expected

Material Quality7%█▁▁▁▁▁

FAQ

Common Christmas Table Cloth questions

Answered from the same tracked data.