christmas stickers
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($0.87–$12.58) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great134.39avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Bad£92K£92K/yr · 433K searches
Avg price
Bad£4.60avg listing price — sweet spot $15–$100
Price range
Bad£0.87–£12.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas stickers is a £92K/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas stickers market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £138K–£184K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #2,639
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 61%
- Out of stock
- 32.8%
- Avg brand age
- 28 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
35 rising
Sellers
41
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
41%
Top 20: 78%
Open market
50%
- Penitue13%
- Fun Stickers9%
- Memestick8%
- AYNKH8%
- ATBEAMEN6%
- RONGZUBAT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 134.0×
Top christmas stickers search terms
- christmas stickers304K/yr
- christmas stickers for crafts34K/yr
- christmas stickers for card making7K/yr
- christmas stickers for cards24K/yr
- xmas stickers19K/yr
- christmas card stickers7K/yr
- christmas stickers for kids15K/yr
- stickers christmas5K/yr
- christmas sticker9K/yr
- xmas stickers for cards4K/yr
Top christmas stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Penitue 1000pcs Christmas Stickers Roll Self-Adhesive Seal Stickers with Snowman Christmas Tree Santa Hat & Reindeer Designs for Envelopes Journals Gifts & Party Decorations
Penitue£3.644.1★7 rev
Christmas Stickers Decorating Bulk Pack Xmas Sale 32 Sheets - Over 600 Self Adhesive Paper Stickers - Merry Xmas Crafting Scrapbook Gift Present Party Bag Filler Card Making Supplies for Kids
Fun Stickers£4.294.6★435 rev
50Pcs Christmas Stickers Vinyl Waterproof Holiday Stickers for Crafts Xmas Party Favors Kids Scrapbook & Card Making Decals Bulk Christmas Stickers Pack (Hot Christmas Stickers)
Memestick£5.214.3★173 rev
AYNKH 18 Sheets Christmas Stickers Self-Adhesive Xmas Stickers for Card Making
AYNKH£2.844.1★29 rev
100PCS Christmas Stickers -Waterproof Stickers for Crafts Cards | Holiday Party Decals for Scrapbook Xmas Gifts for Kids Youth (Hot Christmas Stickers)
AOMZKOL£6.004.2★83 rev
Newest
by launch date100PCS Christmas Stickers -Waterproof Stickers for Crafts Cards | Holiday Party Decals for Scrapbook Xmas Gifts for Kids Youth (Hot Christmas Stickers)
AOMZKOL£6.0083 rev
50Pcs Christmas Stickers Vinyl Waterproof Holiday Stickers for Crafts Xmas Party Favors Kids Scrapbook & Card Making Decals Bulk Christmas Stickers Pack (Hot Christmas Stickers)
Memestick£5.21173 rev
10 Sheets Glitter Merry Christmas Stickers for Christmas Crafts Card Making Xmas Gifts Wrapping Paper Decorations Merry Christmas Stickers Transfer Decals for DIY Scrapbooking Photo Albums Furniture
PSFXBM£5.505 rev
Christmas Stickers for Cards Xmas Stickers 200 Pcs for Water Bottles Laptops School Rewards Skateboards Scrapbook Luggage Gift Wrap & Party Favors
ItkFresh£4.842 rev
Penitue 1000pcs Christmas Stickers Roll Self-Adhesive Seal Stickers with Snowman Christmas Tree Santa Hat & Reindeer Designs for Envelopes Journals Gifts & Party Decorations
Penitue£3.647 rev
Trending
90-day click momentum
Christmas Stickers Self Adhesive Merry Christmas Labels Stickers Waterproof Vinyl Xmas Decoration Stickers Gift Wrap for Kids Card Scrapbooking Making Laptop Jars Bottles Decor F4-SDTZ (50PCS-A)
FACHOI£1.964.5★
Calkkrer 100 Pieces Vintage Christmas Stickers Santa Claus Christmas Tree Sticker Pack for Kids Teens Waterproof Holiday Sticker Decals
Calkkrer£5.124.4★
Penitue 1000pcs Christmas Stickers Roll Self-Adhesive Seal Stickers with Snowman Christmas Tree Santa Hat & Reindeer Designs for Envelopes Journals Gifts & Party Decorations
Penitue£3.644.1★
100PCS Christmas Stickers -Waterproof Stickers for Crafts Cards | Holiday Party Decals for Scrapbook Xmas Gifts for Kids Youth (Hot Christmas Stickers)
AOMZKOL£6.004.2★
500pcs Round Christmas Stickers 2.5cm Gold Christmas Sticker Roll Merry Christmas Round Self Adhesive Stickers for Card Making Sealing Envelopes Wrapping Presents Christmas Party Sticker Decoration
RONGZUBAT£4.154.5★
What buyers say about christmas stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Brilliant and lovely designs”
“Nice stickers”
“good value for money”
“good variety”
“Nice assortment”
“Great sticker collection”
“Lovely colours, easy to use, nice size, good quality”
“Does the job”
What buyers complain about
“good, although some stickers are so dark you cant write on them unless you have a white pen, I would say that this is maybe 1 or 2 in 10 so not something to worry about too much”
“Average product”
Top return reasons
Common questions
- Is christmas stickers profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 44 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the christmas stickers niche?
- 35 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in christmas stickers?
- Top complaints mined from reviews: Writing Experience, Quality-Overall. The return rate is 0.3%.
- When does demand for christmas stickers peak?
- Demand peaks in Nov–Dec; the busiest month runs 134.0× the quietest.
- What does it cost to enter the christmas stickers niche?
- Listings span £0.87–£12.58; the average listing price is £4.60 (sweet spot $15–$100). The average incumbent carries 134 reviews — the moat a new listing must climb.