Christmas Stencils
FailPrices span $2.95–$7.28, mostly outside the sweet spot, so Christmas Stencils is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £22K/yr208K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 24 sellers
Flapen Score
Christmas Stencils against its category
The dotted line is the Home & Garden average. Past it, Christmas Stencils is stronger. Inside it, weaker.
Market
The Christmas Stencils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Stencils 208K times last year and spent an estimated £22K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £22Ka year
- Peak month
- November54.4× the quietest month
- Top search term
- christmas stencils48K searches a year
02 · Price
A sale here is worth £4.79.
Listings sell for £4.79 on average, from £2.95 to £7.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.79 that is £479 to £1K a year per listing.
- Average price
- £4.79under the $15 to $100 sweet spot
- Price range
- £2.95–£7.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £479–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,273 within Drawing. It carries 281 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 18.3%
- Average rank
- #1,273in Drawing
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 281per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Christmas Stencils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BTORER BTORER 8Pcs Reusable Christmas Stencils 5.1inches Holiday Xmas Drawing Template Christmas Stencils for Painting on Wood Silce DIY Crafts Ornaments Christmas Tree Christmas Gifts
- Price
- £3.09
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 3y ago

24Pcs Christmas Stencils Templates 8CM Reusable Drawing Painting Stencil for Painting Wall Stencils for Kids on Wood Rocks Notebook DIY Scrapbooking Crafts
- Price
- £3.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago

HLIWS 12 Pieces Reusable Christmas Painting Stencils Plastic Painting Template Drawing Craft Stencils for DIY Scrapbooking Christmas Card Craft Accessory
- Price
- £6.67
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 2y ago

EAPIKON 80PCS Christmas Painting Stencils for Crafts Reusable 3in Drawing Templates for Kids DIY Holiday Decorations Plastic Stencil Set for Scrapbooking Wood Signs Walls Canvas Decor
- Price
- £6.16
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 11mo ago

BTORER 8Pcs Christmas Stencils Template Plastic Craft Stencils for Painting Wood Spraying Door Window Journal Scrapbook Cards Making DIY Xmas Decoration(5 x 5inch)
- Price
- £2.95
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 4y ago
Trending
estimated 90-day click momentum
Winmany 48PCS Stencil Template for Painting Christmas Drawing Template Reusable Openwork Stencil Painting DIY Crafts on Wood Wall Home Decor
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 3y ago

TONGIHS 12 Pcs Christmas Stencils Merry Christmas Templates Xmas Stencils for Crafts for Window Decorations Door Ornaments Xmas Tags Greeting Card Crafting
- Price
- £5.15
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 9mo ago

24PCS Christmas Stencils 3 x 3 Inch Reusable DIY Craft Templates for Painting Xmas Ornaments Wood Snowflake Holiday Craft Stencils Set
- Price
- £4.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

TONGIHS 20 Pcs Christmas Stencils Merry Christmas Templates Xmas Stencils for Crafts for Window Decorations Door Ornaments Xmas Tags Greeting Card Crafting
- Price
- £6.32
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 10mo ago

Beautysaid Rainbow Window Film Privacy: Stained Glass Self Adhesive No-Glue Frosted Window Tint Static ClingUV Window Film Home (Multicolor 44.5x200cm
- Price
- £6.01
- Rating
- 4.2/5
- Reviews
- 2,577
- Age
- 5y ago
Newest
by launch date
TONGIHS 12 Pcs Christmas Stencils Merry Christmas Templates Xmas Stencils for Crafts for Window Decorations Door Ornaments Xmas Tags Greeting Card Crafting
- Price
- £5.15
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 9mo ago

TONGIHS 20 Pcs Christmas Stencils Merry Christmas Templates Xmas Stencils for Crafts for Window Decorations Door Ornaments Xmas Tags Greeting Card Crafting
- Price
- £6.32
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 10mo ago

Hopzab 16 Pcs Christmas Stencils Template Reusable Plastic Painting Stencils for DIY Crafts Card Making Art Drawing Painting Spraying and Wall Window Decoration 15 * 15cm
- Price
- £4.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

24Pcs Christmas Stencils Templates 8CM Reusable Drawing Painting Stencil for Painting Wall Stencils for Kids on Wood Rocks Notebook DIY Scrapbooking Crafts
- Price
- £3.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago

24PCS Christmas Stencils 3 x 3 Inch Reusable DIY Craft Templates for Painting Xmas Ornaments Wood Snowflake Holiday Craft Stencils Set
- Price
- £4.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
24
Est. top-5 brand share
52%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 97%
Open market
42%
- BTORER BTORER16%
- TONGIHS10%
- HUSHRICH10%
- HLIWS9%
- EAPIKON6%
- KLYNGTSK6%
Demand
Christmas Stencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 54.4×
Search terms
Top Christmas Stencils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas stencils48K/yr
- christmas stencils for crafts reusable12K/yr
- window stencils10K/yr
- christmas stencils for card making5K/yr
- christmas stencil7K/yr
- xmas stencils4K/yr
- merry christmas stencil5K/yr
- christmas window stencils48K/yr
- christmas stencils for windows14K/yr
- snow stencil8K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Stencils
We read the reviews and the return reasons for every product selling here.
“feels cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Stencils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









