Is christmas stencils profitable to sell on Amazon United Kingdom?

The niche generates £22K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (43/100).

How competitive is the christmas stencils niche?

20 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in christmas stencils?

Top complaints mined from reviews: Quality-Overall, Natural Resource Wastage, Color Fading/Discoloration. The return rate is 0.8%.

When does demand for christmas stencils peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 54.4× the quietest.

What does it cost to enter the christmas stencils niche?

Listings span £2.95–£7.28; the average listing price is £4.79 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.

christmas stencils

Skip it

Prices mostly outside the sweet spot ($2.95–$7.28) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great281.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.79

avg listing price — sweet spot $15–$100

Market size

Bad£22K

£22K/yr · 208K searches

Price range

Bad£2.95–£7.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, christmas stencils is a £22K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

christmas stencils market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £38K–£48K; units × avg price
Conversion rate: 2.2%
Avg BSR: #1,273
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 18.3%
Avg brand age: 32 months
Avg seller age: 212 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

42%

Top 20: 97%

Open market

42%

BTORER BTORER16%
TONGIHS10%
HUSHRICH10%
HLIWS9%
EAPIKON6%
KLYNGTSK6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -16.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 54.4×

Open Trend

Top christmas stencils search terms

christmas stencils48K/yr +74.2%2.0% conv.
christmas stencils for crafts reusable12K/yr +28.5%3.3% conv.
window stencils10K/yr -24.6%0.0% conv.
christmas stencils for card making5K/yr +31.4%3.1% conv.
christmas stencil7K/yr -18.3%2.8% conv.
xmas stencils4K/yr +73.2%1.0% conv.
merry christmas stencil5K/yr -29.6%2.3% conv.
christmas window stencils48K/yr -44.5%0.0% conv.
christmas stencils for windows14K/yr -70.1%0.0% conv.
snow stencil8K/yr -80.8%0.0% conv.

All search terms

Top christmas stencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BTORER BTORER 8Pcs Reusable Christmas Stencils 5.1inches Holiday Xmas Drawing Template Christmas Stencils for Painting on Wood Silce DIY Crafts Ornaments Christmas Tree Christmas Gifts

BTORER BTORER£3.094.3★112 rev

24Pcs Christmas Stencils Templates 8CM Reusable Drawing Painting Stencil for Painting Wall Stencils for Kids on Wood Rocks Notebook DIY Scrapbooking Crafts

HUSHRICH£3.585.0★4 rev

HLIWS 12 Pieces Reusable Christmas Painting Stencils Plastic Painting Template Drawing Craft Stencils for DIY Scrapbooking Christmas Card Craft Accessory

HLIWS£6.674.5★326 rev

EAPIKON 80PCS Christmas Painting Stencils for Crafts Reusable 3in Drawing Templates for Kids DIY Holiday Decorations Plastic Stencil Set for Scrapbooking Wood Signs Walls Canvas Decor

EAPIKON£6.164.7★23 rev

BTORER 8Pcs Christmas Stencils Template Plastic Craft Stencils for Painting Wood Spraying Door Window Journal Scrapbook Cards Making DIY Xmas Decoration(5 x 5inch)

BTORER BTORER£2.954.2★221 rev

Newest

by launch date

TONGIHS 12 Pcs Christmas Stencils Merry Christmas Templates Xmas Stencils for Crafts for Window Decorations Door Ornaments Xmas Tags Greeting Card Crafting

TONGIHS£5.1523 rev

9mo ago

TONGIHS 20 Pcs Christmas Stencils Merry Christmas Templates Xmas Stencils for Crafts for Window Decorations Door Ornaments Xmas Tags Greeting Card Crafting

TONGIHS£6.3223 rev

10mo ago

Hopzab 16 Pcs Christmas Stencils Template Reusable Plastic Painting Stencils for DIY Crafts Card Making Art Drawing Painting Spraying and Wall Window Decoration 15 * 15cm

Hopzab£4.971 rev

10mo ago

24Pcs Christmas Stencils Templates 8CM Reusable Drawing Painting Stencil for Painting Wall Stencils for Kids on Wood Rocks Notebook DIY Scrapbooking Crafts

HUSHRICH£3.584 rev

11mo ago

24PCS Christmas Stencils 3 x 3 Inch Reusable DIY Craft Templates for Painting Xmas Ornaments Wood Snowflake Holiday Craft Stencils Set

ktxaby£4.513 rev

11mo ago

What buyers say about christmas stencils

What buyers praise and complain about, mined from review topics.

What buyers love

Security20%

“Privacy and unique”

Ease Of Use19%

“Very easy to use”

Quality-Overall14%

“Good quality stencils”

Value For Money9%

“Very good value for money”

Display-Overall9%

“Really nice on my small window”

Adhesion/Stickiness7%

“Looks good, adheres well,”

Home Usability5%

“great for home made crafts at Christmas time”

Shape/Style5%

“Very pretty pattern”

Design-Overall2%

“Looks very pretty”

What buyers complain about

Quality-Overall25%

“feels cheap”

Natural Resource Wastage25%

“Waste of time”

Color Fading/Discoloration13%

“fades”

Color8%

“Weak colours”

Display Colors8%

“Weak colours”

Top return reasons

Size-Overall38%

Adhesion/Stickiness17%

Weight Light14%

Color10%

Quality-Overall7%

Design-Overall5%

Functionality-Overall5%

Security5%

Common questions

Is christmas stencils profitable to sell on Amazon United Kingdom?: The niche generates £22K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (43/100).
How competitive is the christmas stencils niche?: 20 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in christmas stencils?: Top complaints mined from reviews: Quality-Overall, Natural Resource Wastage, Color Fading/Discoloration. The return rate is 0.8%.
When does demand for christmas stencils peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 54.4× the quietest.
What does it cost to enter the christmas stencils niche?: Listings span £2.95–£7.28; the average listing price is £4.79 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.