Skip to content

Christmas Stencils

Fail

Prices span $2.95–$7.28, mostly outside the sweet spot, so Christmas Stencils is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£22K/yr208K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
42%top-5 click share · 20 brands · 24 sellers

Flapen Score

Christmas Stencils against its category

The dotted line is the Home & Garden average. Past it, Christmas Stencils is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Stencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Stencils 208K times last year and spent an estimated £22K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
2.2%
Market size, estimated
£22Ka year
Peak month
November54.4× the quietest month
Top search term
christmas stencils48K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £2.95 to £7.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.79 that is £479 to £1K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£2.95–£7.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£479–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,273 within Drawing. It carries 281 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#1,273in Drawing
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Christmas Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£655£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

24

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

42%

Top 20: 97%

Open market

42%

  • BTORER BTORER16%
  • TONGIHS10%
  • HUSHRICH10%
  • HLIWS9%
  • EAPIKON6%
  • KLYNGTSK6%

Demand

Christmas Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 54.4×

Search terms

Top Christmas Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas stencils48K/yr
  • christmas stencils for crafts reusable12K/yr
  • window stencils10K/yr
  • christmas stencils for card making5K/yr
  • christmas stencil7K/yr
  • xmas stencils4K/yr
  • merry christmas stencil5K/yr
  • christmas window stencils48K/yr
  • christmas stencils for windows14K/yr
  • snow stencil8K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Stencils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.13

feels cheap

Natural Resource Wastage25%−0.26

Waste of time

Color Fading/Discoloration13%−0.13

fades

Color8%−0.03

Weak colours

Display Colors8%−0.03

Weak colours

Love

Security20%+1.68

Privacy and unique

The privacy is good

plus adding privacy

Ease Of Use19%+1.08

Very easy to use

its easy to apply

Easy to cut

Quality-Overall14%−0.13

Good quality stencils

Products excellent

Value For Money9%+0.67

Very good value for money

Display-Overall9%+0.67

Really nice on my small window

Return

0.8% Return rate 48% Fixable by listing

Size-Overall38%█▃▄▆▄▁
Adhesion/Stickiness17%▁▆▆▁█▁
Weight Light14%▁▁██▁▁
Color10%▁█▁▁▁▁

Weak colours

Quality-Overall7%▁█▁▁▁▁

feels cheap

FAQ

Common Christmas Stencils questions

Answered from the same tracked data.