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Christmas Stamps

Fail

Prices span $3.73–$9.71, mostly outside the sweet spot, so Christmas Stamps is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£7K/yr94K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
60%top-5 click share · 10 brands · 14 sellers

Flapen Score

Christmas Stamps against its category

The dotted line is the Home & Garden average. Past it, Christmas Stamps is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Stamps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Stamps 94K times last year and spent an estimated £7K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
1.3%
Market size, estimated
£7Ka year
Peak month
November81.5× the quietest month
Top search term
christmas stamps for card making27K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £3.73 to £9.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £5.75 that is £0 to £575 a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£3.73–£9.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£575
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #301 within Scrapbooking & Stamping. It carries 174 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
91%
Out of stock, average day
25.8%
Average rank
#301in Scrapbooking & Stamping
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
174per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Christmas Stamps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£277£554£831£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

14

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • HOWAF14%
  • Art Stamps14%
  • KWELLAM13%
  • Trodat12%
  • CRASPIRE11%
  • Arbuya10%

Demand

Christmas Stamps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 81.5×

Search terms

Top Christmas Stamps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas stamps for card making27K/yr
  • christmas stamps36K/yr
  • christmas stamps for crafting7K/yr
  • christmas stamp12K/yr
  • christmas ink stamps5K/yr
  • christmas rubber stamps4K/yr
  • christmas stampers3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Stamps

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Print Quality19%+1.43

Clear stamps

Clear to stamp great

Ease Of Cleaning13%+0.88

Clean and classy

Advertised Vs Actual Product13%−0.09

As described

Just as described

Ease Of Use13%+0.88

Easy to use

Very easy to use

Useful and easy to use

Value For Money13%+0.88

Good value

Great value, good quality

FAQ

Common Christmas Stamps questions

Answered from the same tracked data.