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Christmas Rug

Fail

Shoppers spend only $0 a year here, so Christmas Rug is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£0/yr225K searches / yr
90-day growth
+46.0%search demand this quarter
Competition
73%top-5 click share · 9 brands · 12 sellers

Flapen Score

Christmas Rug against its category

The dotted line is the Home & Garden average. Past it, Christmas Rug is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Rug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Rug 225K times last year and spent an estimated £0. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
+46.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
christmas rug75K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £8.07 to £37.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.81 that is £0 to £2K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£8.07–£37.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 65.6% of listings are out of stock. The average listing ranks #2,452 within Rugs, Pads & Protectors. It carries 48 reviews at 3.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
65.6%
Average rank
#2,452in Rugs, Pads & Protectors
Average rating
3.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Christmas Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • Enyhom23%
  • Neckip21%
  • OlyPegic12%
  • GEANUP12%
  • Leikedun11%
  • Arroopu6%
  • Open — no brand owns it (3 brands, 17%)

Demand

Christmas Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepOctNovDecJanFebMarJunJulAugSepOctNovDecJanFebJun

Peak months: Nov, Dec · busiest ÷ quietest = 266.7× · 11 of 12 months tracked

Search terms

Top Christmas Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas rug75K/yr
  • christmas rugs24K/yr
  • christmas rugs for living room30K/yr
  • christmas runner rug37K/yr
  • christmas carpet6K/yr
  • christmas rug carpet8K/yr
  • christmas hallway runner6K/yr
  • christmas hall runner7K/yr
  • christmas floor runner9K/yr
  • christmas rug runner9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Rug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%

These mats are smaller than the picture

Quality-Overall25%

Cheap

not very high quality

You can tell its cheap

Value For Money25%

not really satisfied how much I paid for them xxx

Love

Value For Money75%

You can tell its cheap

Great rug for the price

Ok for the price

Return

3.1% Return rate 0% Fixable by listing

Thin100%▁▁▁▁▁█

FAQ

Common Christmas Rug questions

Answered from the same tracked data.