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Christmas Ribbon

Fail

Prices span $1.81–$9.51, mostly outside the sweet spot, so Christmas Ribbon is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£42K/yr415K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
48%top-5 click share · 21 brands · 25 sellers

Flapen Score

Christmas Ribbon against its category

The dotted line is the Home & Garden average. Past it, Christmas Ribbon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Ribbon 415K times last year and spent an estimated £42K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
2.1%
Market size, estimated
£42Ka year
Peak month
December251.1× the quietest month
Top search term
christmas ribbon236K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.81 to £9.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.77 that is £4K to £5K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.81–£9.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #1,552 within Sewing. It carries 197 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
28.2%
Average rank
#1,552in Sewing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Ribbon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

25

Est. top-5 brand share

54%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 95%

Open market

40%

  • CNMTCCO17%
  • Joakaui11%
  • ALLY-MAGIC10%
  • Funnlot9%
  • Generic7%
  • Italian Options7%

Demand

Christmas Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 251.1×

Search terms

Top Christmas Ribbon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas ribbon236K/yr
  • christmas ribbon for crafts27K/yr
  • christmas ribbon for gift wrapping64K/yr
  • christmas ribbons15K/yr
  • xmas ribbon15K/yr
  • red christmas ribbon15K/yr
  • merry christmas ribbon10K/yr
  • thin christmas ribbon3K/yr
  • christmas wrapping ribbon13K/yr
  • ribbon christmas7K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Ribbon

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
75%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Not great quality”
A buyer, on “Quality-Overall”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Ribbon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data