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Christmas Ribbon

Fail

Prices span $1.81–$9.51, mostly outside the sweet spot, so Christmas Ribbon is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£42K/yr415K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
48%top-5 click share · 21 brands · 25 sellers

Flapen Score

Christmas Ribbon against its category

The dotted line is the Home & Garden average. Past it, Christmas Ribbon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Ribbon 415K times last year and spent an estimated £42K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
2.1%
Market size, estimated
£42Ka year
Peak month
December251.1× the quietest month
Top search term
christmas ribbon236K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.81 to £9.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.77 that is £4K to £5K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.81–£9.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #1,552 within Sewing. It carries 197 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
28.2%
Average rank
#1,552in Sewing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

25

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

40%

  • CNMTCCO17%
  • Joakaui11%
  • ALLY-MAGIC10%
  • Funnlot9%
  • Generic7%
  • Italian Options7%

Demand

Christmas Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 251.1×

Search terms

Top Christmas Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas ribbon236K/yr
  • christmas ribbon for crafts27K/yr
  • christmas ribbon for gift wrapping64K/yr
  • christmas ribbons15K/yr
  • xmas ribbon15K/yr
  • red christmas ribbon15K/yr
  • merry christmas ribbon10K/yr
  • thin christmas ribbon3K/yr
  • christmas wrapping ribbon13K/yr
  • ribbon christmas7K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall75%−0.03

Not great quality

Not the best quality

Gifting Purpose25%−0.04

is a cheap win for Christmas parcels

Love

Quality-Overall36%−0.03

Good quality for crafting

Well made Xmas ribbon

The quality is great

Advertised Vs Actual Product17%+2.13

As advertised

looks exactly like the pictures

Just as expected

Value For Money12%−0.16

Great amount for the price

good value

Good value

Color10%−0.06

Bright red

Pretty

Soft Feel7%

Soft

Soft and great quality

Delicate and lovely

Return

0.4% Return rate 50% Fixable by listing

Advertised Vs Actual Product17%▁█▁▁▁▁
Quality-Overall17%▁▁▁▁█▁

Not great quality

Not the best quality

Color17%▁▁▁█▁▁
Thin17%█▁▁▁▁▁
Size-Overall17%▁▁▁▁█▁

FAQ

Common Christmas Ribbon questions

Answered from the same tracked data.