christmas plates
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible£30.45avg listing price — sweet spot $15–$100
Review moat
Great212.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good£3.54–£146.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 594K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, christmas plates is a £24K/yr Amazon United Kingdom market (594K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas plates market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- £381K–£457K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #567
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 61%
- Out of stock
- 34.3%
- Avg brand age
- 39 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
31
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
39%
Top 20: 81%
Open market
37%
- simpa29%
- Dibor11%
- Villeroy & Boch7%
- MOMAHUA5%
- Winoo Design5%
- MALACASA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 214.4×
Top christmas plates search terms
- christmas dinner set94K/yr
- christmas plates122K/yr
- christmas plates dinner set49K/yr
- christmas dinner sets for 6 people14K/yr
- christmas crockery19K/yr
- christmas paper plates95K/yr
- christmas dinner plates59K/yr
- christmas crockery dinner sets7K/yr
- christmas dinner sets12K/yr
- christmas plate21K/yr
Top christmas plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
simpa 12PC Christmas Flora Orchard Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
simpa£23.264.7★22 rev
Christmas Dinner Set 12 Piece Red Reindeer Crockery Set
Dibor£33.534.3★45 rev
simpa 12PC Christmas Gingerbread Men Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
simpa£23.964.5★42 rev
Villeroy & Boch Toys Delight Set of Plates 8 Pieces Microwave Safe Large Dinner Plates Christmas Breakfast Plates Christmas Xmas Toys Premium Porcelain
Villeroy & Boch£146.214.5★856 rev
MOMAHUA 69 Piece Christmas Paper Tableware Set for 16 Guests Complete Festive Red&Green Xmas Table Decor with Plates Cups Napkins&Tablecloth Holiday Dinner Party Essentials for Family Gatherings
MOMAHUA£7.753.9★34 rev
Newest
by launch date
simpa 6PC Christmas Gingerbread Man Stoneware Mug Set. Volume 350ml. Dishwasher & Microwave Safe.
simpa£14.1135 rev
simpa 12PC Christmas Flora Orchard Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
simpa£23.2622 rev
simpa 18PC Christmas Flora Orchard Ceramic Dinner Set. 6 Dinner Plates 6 Side Plates & 6 Bowls. Dishwasher & Microwave Safe.
simpa£32.9722 rev
simpa 24PC Christmas Flora Orchard Ceramic Dinner Set. 6 Dinner Plates 6 Side Plates 6 Bowls & 6 Mugs. Dishwasher & Microwave Safe.
simpa£36.3722 rev
simpa 12PC Christmas Gingerbread Men Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
simpa£23.9642 rev
Trending
90-day click momentum
Ciieeo Wooden Christmas Tree Serving Tray Wooden Appetizer Tray for Christmas Ideal Snack Candy Dish Plate for Home Kitchen 10. 89x7. 66in
Ciieeo£5.655.0★
Villeroy & Boch - Toys Delight Breakfast Set for 2 Nutcracker 6 Pieces Multicoloured Christmas Crockery Set with Breakfast Plates Cups and Bowls Christmas Dishes Premium Porcelain
Villeroy & Boch£57.775.0★
COSORO 69Pcs Christmas Party Tableware Red Gingerbread Man Dinnerware Set Plastic Table Cloth Cover Paper Plates Napkins and Cups Xmas Party Supplies
COSORO£8.074.6★
simpa 6PC Christmas Gingerbread Man Stoneware Mug Set. Volume 350ml. Dishwasher & Microwave Safe.
simpa£14.114.8★
Spode Christmas Tree Mugs with Peppermint Handles Set of 4
Portmeirion£29.554.7★
What buyers say about christmas plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great deal”
“Material quality”
“Very happy with my purchase, these plates are so stylish and strong”
“Added to my growing collection”
“Just what I needed for a part”
“The size is great for desserts or meal starters”
“The design and quality of these coupe plates are excellent”
“Reusable great”
What buyers complain about
“Poor Quality”
“difficult to request seems I have to a replacement for all”
“Too thin,”
“it was half the price”
Top return reasons
Common questions
- Is christmas plates profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 31 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the christmas plates niche?
- 21 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in christmas plates?
- Top complaints mined from reviews: Quality-Overall, Maintenance And Repair, Thickness. The return rate is 1.7%.
- When does demand for christmas plates peak?
- Demand peaks in Nov–Dec; the busiest month runs 214.4× the quietest.
- What does it cost to enter the christmas plates niche?
- Listings span £3.54–£146.21; the average listing price is £30.45 (sweet spot $15–$100). The average incumbent carries 212 reviews — the moat a new listing must climb.