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Christmas Plates

Fail

Buyers convert on only 0.1% of searches, so Christmas Plates is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£24K/yr594K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
39%top-5 click share · 21 brands · 31 sellers

Flapen Score

Christmas Plates against its category

The dotted line is the Home & Garden average. Past it, Christmas Plates is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Plates 594K times last year and spent an estimated £24K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
0.1%
Market size, estimated
£24Ka year
Peak month
December214.4× the quietest month
Top search term
christmas dinner set94K searches a year

02 · Price

A sale here is worth £30.45.

Listings sell for £30.45 on average, from £3.54 to £146.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £30.45 that is £0 to £3K a year per listing.

Average price
£30.45inside the $15 to $100 sweet spot
Price range
£3.54–£146.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #567 within Dinnerware Sets. It carries 212 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
61%
Out of stock, average day
34.3%
Average rank
#567in Dinnerware Sets
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Christmas Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£940£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

31

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

39%

Top 20: 81%

Open market

37%

  • simpa29%
  • Dibor11%
  • Villeroy & Boch7%
  • MOMAHUA5%
  • Winoo Design5%
  • MALACASA5%

Demand

Christmas Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 214.4×

Search terms

Top Christmas Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas dinner set94K/yr
  • christmas plates122K/yr
  • christmas plates dinner set49K/yr
  • christmas dinner sets for 6 people14K/yr
  • christmas crockery19K/yr
  • christmas paper plates95K/yr
  • christmas dinner plates59K/yr
  • christmas crockery dinner sets7K/yr
  • christmas dinner sets12K/yr
  • christmas plate21K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.24

Poor Quality

Maintenance And Repair33%−0.11

difficult to request seems I have to a replacement for all

Thickness17%−0.14

Too thin,

But too thin

Value For Money17%+0.76

it was half the price

Love

Quality-Overall35%−0.24

Good quality

Lovely quality plates

Well made product and good value

Value For Money23%+0.76

Great deal

excellent value for money

Good value

Material Quality12%+1.17

Material quality

Very good attractive sturdy plastic plates - definitely would recommend them

Strength8%+0.76

Very happy with my purchase, these plates are so stylish and strong

Collectibles8%+0.76

Added to my growing collection

Return

1.7% Return rate 49% Fixable by listing

Size-Overall40%▂▄▆▅█▄
Strength13%▃█▁▁▁█
Quality-Overall11%█▆▁▁▁▁

Poor Quality

Compatibility-Overall6%█▁▁▁▁▁
Thin6%█▁▁▁▁▁

FAQ

Common Christmas Plates questions

Answered from the same tracked data.