Christmas Plates
FailBuyers convert on only 0.1% of searches, so Christmas Plates is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £24K/yr594K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 39%top-5 click share · 21 brands · 31 sellers
Flapen Score
Christmas Plates against its category
The dotted line is the Home & Garden average. Past it, Christmas Plates is stronger. Inside it, weaker.
Market
The Christmas Plates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Plates 594K times last year and spent an estimated £24K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 594K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £24Ka year
- Peak month
- December214.4× the quietest month
- Top search term
- christmas dinner set94K searches a year
02 · Price
A sale here is worth £30.45.
Listings sell for £30.45 on average, from £3.54 to £146.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £30.45 that is £0 to £3K a year per listing.
- Average price
- £30.45inside the $15 to $100 sweet spot
- Price range
- £3.54–£146.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #567 within Dinnerware Sets. It carries 212 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 61%
- Out of stock, average day
- 34.3%
- Average rank
- #567in Dinnerware Sets
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 212per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Christmas Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
simpa 12PC Christmas Flora Orchard Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £23.26
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 10mo ago

Christmas Dinner Set 12 Piece Red Reindeer Crockery Set
- Price
- £33.53
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 7y ago

simpa 12PC Christmas Gingerbread Men Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £23.96
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 10mo ago

Villeroy & Boch Toys Delight Set of Plates 8 Pieces Microwave Safe Large Dinner Plates Christmas Breakfast Plates Christmas Xmas Toys Premium Porcelain
- Price
- £146.21
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 8y ago

MOMAHUA 69 Piece Christmas Paper Tableware Set for 16 Guests Complete Festive Red&Green Xmas Table Decor with Plates Cups Napkins&Tablecloth Holiday Dinner Party Essentials for Family Gatherings
- Price
- £7.75
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 1y ago
Trending
90-day click momentum
Ciieeo Wooden Christmas Tree Serving Tray Wooden Appetizer Tray for Christmas Ideal Snack Candy Dish Plate for Home Kitchen 10. 89x7. 66in
- Price
- £5.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Villeroy & Boch - Toys Delight Breakfast Set for 2 Nutcracker 6 Pieces Multicoloured Christmas Crockery Set with Breakfast Plates Cups and Bowls Christmas Dishes Premium Porcelain
- Price
- £57.77
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

COSORO 69Pcs Christmas Party Tableware Red Gingerbread Man Dinnerware Set Plastic Table Cloth Cover Paper Plates Napkins and Cups Xmas Party Supplies
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 2y ago

simpa 6PC Christmas Gingerbread Man Stoneware Mug Set. Volume 350ml. Dishwasher & Microwave Safe.
- Price
- £14.11
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

Spode Christmas Tree Mugs with Peppermint Handles Set of 4
- Price
- £29.55
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 14y ago
Newest
by launch date
simpa 6PC Christmas Gingerbread Man Stoneware Mug Set. Volume 350ml. Dishwasher & Microwave Safe.
- Price
- £14.11
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

simpa 12PC Christmas Flora Orchard Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £23.26
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 10mo ago

simpa 18PC Christmas Flora Orchard Ceramic Dinner Set. 6 Dinner Plates 6 Side Plates & 6 Bowls. Dishwasher & Microwave Safe.
- Price
- £32.97
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 10mo ago

simpa 24PC Christmas Flora Orchard Ceramic Dinner Set. 6 Dinner Plates 6 Side Plates 6 Bowls & 6 Mugs. Dishwasher & Microwave Safe.
- Price
- £36.37
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 10mo ago

simpa 12PC Christmas Gingerbread Men Ceramic Dinner Set. 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £23.96
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
31
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
39%
Top 20: 81%
Open market
37%
- simpa29%
- Dibor11%
- Villeroy & Boch7%
- MOMAHUA5%
- Winoo Design5%
- MALACASA5%
Demand
Christmas Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 214.4×
Search terms
Top Christmas Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas dinner set94K/yr
- christmas plates122K/yr
- christmas plates dinner set49K/yr
- christmas dinner sets for 6 people14K/yr
- christmas crockery19K/yr
- christmas paper plates95K/yr
- christmas dinner plates59K/yr
- christmas crockery dinner sets7K/yr
- christmas dinner sets12K/yr
- christmas plate21K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Plates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
difficult to request seems I have to a replacement for all
Too thin,
But too thin
it was half the price
Love
Good quality
Lovely quality plates
Well made product and good value
Great deal
excellent value for money
Good value
Material quality
Very good attractive sturdy plastic plates - definitely would recommend them
Very happy with my purchase, these plates are so stylish and strong
Added to my growing collection
Return
1.7% Return rate 49% Fixable by listing
Poor Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Plates questions
Answered from the same tracked data.









