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Christmas Placemats

Fail

Demand is soft, at -55.7% this quarter, so Christmas Placemats is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£22K/yr590K searches / yr
90-day growth
-55.7%search demand this quarter
Competition
63%top-5 click share · 8 brands · 18 sellers

Flapen Score

Christmas Placemats against its category

The dotted line is the Home & Garden average. Past it, Christmas Placemats is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Placemats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Placemats 590K times last year and spent an estimated £22K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 590K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
590K
Growth, 90 days vs prior 90
-55.7%
Conversion, latest week
0.4%
Market size, estimated
£22Ka year
Peak month
December846.4× the quietest month
Top search term
christmas placemats211K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £5.16 to £15.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £8.84 that is £0 to £884 a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£5.16–£15.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£884
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #788 within Barware. It carries 556 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
27.7%
Average rank
#788in Barware
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
10

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Christmas Placemats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

13%

  • Fox·Bunny33%
  • LP15%
  • MUNSKT11%
  • AYSYR10%
  • Pimpernel10%
  • Maison & White9%
  • Open — no brand owns it (2 brands, 13%)

Demand

Christmas Placemats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 846.4×

Search terms

Top Christmas Placemats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas placemats211K/yr
  • christmas table mats103K/yr
  • christmas placemats and coasters16K/yr
  • christmas place mats40K/yr
  • xmas table mats12K/yr
  • christmas table placemats12K/yr
  • christmas table mats set of 68K/yr
  • christmas place mats for table 811K/yr
  • christmas placemats and coaster sets 65K/yr
  • christmas placemat4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Placemats

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Quality-Overall”
1.8%of orders come back
“Good quality and decent size Xmas matts”
A buyer, on “Quality-Overall”48% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Christmas Placemats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data