Is christmas placemats profitable to sell on Amazon United Kingdom?

The niche generates £22K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -55.7%. Flapen's verdict: Skip it (30/100).

How competitive is the christmas placemats niche?

8 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.

When does demand for christmas placemats peak?

Demand peaks in Nov–Dec; the busiest month runs 846.4× the quietest.

What does it cost to enter the christmas placemats niche?

Listings span £5.16–£15.61; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.

christmas placemats

Skip it

Soft demand (-55.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good555.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£8.84

avg listing price — sweet spot $15–$100

Market size

Bad£22K

£22K/yr · 590K searches

Price range

Bad£5.16–£15.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-55.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, christmas placemats is a £22K/yr Amazon United Kingdom market (590K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

christmas placemats market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: £111K–£133K; units × avg price
Conversion rate: 0.4%
Avg BSR: #788
Page quality: 0%
Prime: 80%
Sponsored: 40%
Out of stock: 27.7%
Avg brand age: 41 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

Fox·Bunny33%
LP15%
MUNSKT11%
AYSYR10%
Pimpernel10%
Maison & White9%
Open — no brand owns it (2 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 846.4×

Open Trend

Top christmas placemats search terms

christmas placemats211K/yr -33.3%0.5% conv.
christmas table mats103K/yr -30.8%0.0% conv.
christmas placemats and coasters16K/yr -5.4%0.0% conv.
christmas place mats40K/yr -43.1%0.0% conv.
xmas table mats12K/yr -51.1%0.0% conv.
christmas table placemats12K/yr -52.8%0.0% conv.
christmas table mats set of 68K/yr -61.2%0.0% conv.
christmas place mats for table 811K/yr -75.3%0.0% conv.
christmas placemats and coaster sets 65K/yr -38.6%0.0% conv.
christmas placemat4K/yr +33.3%0.0% conv.

All search terms

Top christmas placemats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christmas Table Decoration - 18Pcs Christmas Placemats Coasters Cutlery set Christmas Placemats Sets Christmas Table Mats Home Table Mats Washable Heat Proof Table Mats

Fox·Bunny£6.144.3★646 rev

Santa Christmas Dinner Place Mats And Coasters - Set of 4

LP£13.374.7★203 rev

MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday

MUNSKT£5.163.5★6 rev

AYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)

AYSYR£9.444.3★10 rev

Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home

Fox·Bunny£5.984.6★24 rev

Newest

by launch date

Maison & White£7.4613 rev

7mo ago

MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday

MUNSKT£5.166 rev

9mo ago

AYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)

AYSYR£9.4410 rev

10mo ago

Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home

Fox·Bunny£5.9824 rev

11mo ago

Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner

Homcomodar£10.823,468 rev

1y ago

What buyers say about christmas placemats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall48%

“Good quality and decent size Xmas matts”

Value For Money18%

“Really lovely Christmas placemats at a great price”

Design-Overall18%

“Table looking good”

Thickness9%

“Look fab, i hope they hold out for a couple of Christmas's and not one as they look sturdy enough too, going by their thickness, the sizing is great for our Christmas plates too”

Ease Of Cleaning2%

“Easy to clean”

Size-Overall2%

“True to size”

Gifting Purpose2%

“Nice Christmas Decorations”

Top return reasons

Size-Overall67%

Thin33%

Common questions

Is christmas placemats profitable to sell on Amazon United Kingdom?: The niche generates £22K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -55.7%. Flapen's verdict: Skip it (30/100).
How competitive is the christmas placemats niche?: 8 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
When does demand for christmas placemats peak?: Demand peaks in Nov–Dec; the busiest month runs 846.4× the quietest.
What does it cost to enter the christmas placemats niche?: Listings span £5.16–£15.61; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.