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Christmas Placemats

Fail

Demand is soft, at -55.7% this quarter, so Christmas Placemats is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£22K/yr590K searches / yr
90-day growth
-55.7%search demand this quarter
Competition
63%top-5 click share · 8 brands · 18 sellers

Flapen Score

Christmas Placemats against its category

The dotted line is the Home & Garden average. Past it, Christmas Placemats is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Placemats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Placemats 590K times last year and spent an estimated £22K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 590K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
590K
Growth, 90 days vs prior 90
-55.7%
Conversion, latest week
0.4%
Market size, estimated
£22Ka year
Peak month
December846.4× the quietest month
Top search term
christmas placemats211K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £5.16 to £15.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £8.84 that is £0 to £884 a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£5.16–£15.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£884
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #788 within Barware. It carries 556 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
27.7%
Average rank
#788in Barware
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Christmas Placemats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Fox·Bunny33%
  • LP15%
  • MUNSKT11%
  • AYSYR10%
  • Pimpernel10%
  • Maison & White9%
  • Open — no brand owns it (2 brands, 13%)

Demand

Christmas Placemats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 846.4×

Search terms

Top Christmas Placemats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas placemats211K/yr
  • christmas table mats103K/yr
  • christmas placemats and coasters16K/yr
  • christmas place mats40K/yr
  • xmas table mats12K/yr
  • christmas table placemats12K/yr
  • christmas table mats set of 68K/yr
  • christmas place mats for table 811K/yr
  • christmas placemats and coaster sets 65K/yr
  • christmas placemat4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Placemats

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall48%

Good quality and decent size Xmas matts

EXCELLENT PRODUCT

Good quality and look lovely

Value For Money18%

Really lovely Christmas placemats at a great price

Good value

Design-Overall18%

Table looking good

Very nice set of table mats a fun Christmas design

Thickness9%

Look fab, i hope they hold out for a couple of Christmas's and not one as they look sturdy enough too, going by their thickness, the sizing is great for our Christmas plates too

Ease Of Cleaning2%

Easy to clean

Return

1.8% Return rate 67% Fixable by listing

Size-Overall67%▅▁▁▁█▁
Thin33%█▁▁▁▁▁

FAQ

Common Christmas Placemats questions

Answered from the same tracked data.