Christmas Placemats
soft demand (-55.7% this quarter) — Christmas Placemats doesn't clear our bar today.
Flapen Score
Is Christmas Placemats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Christmas Placemats is a £22K/yr Amazon United Kingdom market (590K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Christmas Placemats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -55.7% over the last 90 days and 0.4% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 10 products
Top Christmas Placemats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Christmas Table Decoration - 18Pcs Christmas Placemats Coasters Cutlery set Christmas Placemats Sets Christmas Table Mats Home Table Mats Washable Heat Proof Table Mats
- Price
- £6.14
- Rating
- 4.3/5
- Reviews
- 646
- Age
- 5y ago
Santa Christmas Dinner Place Mats And Coasters - Set of 4
- Price
- £13.37
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 6y ago
MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday
- Price
- £5.16
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 9mo ago
AYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)
- Price
- £9.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago
Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago
Trending
90-day click momentumAYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)
- Price
- £9.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago
Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner
- Price
- £10.82
- Rating
- 4.3/5
- Reviews
- 3,468
- Age
- 1y ago
MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday
- Price
- £5.16
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 9mo ago
Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home
- Price
- £6.47
- Rating
- 4.3/5
- Reviews
- 646
- Age
- 5y ago
Maison & White Festive Forest Friends Placemats set of 4 | M&W | Christmas Robins with Festive Hats | Reusable Dinning Mats | Cork Backed | Heat Resistant | Tablewear
- Price
- £7.46
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 7mo ago
Newest
by launch dateMaison & White Festive Forest Friends Placemats set of 4 | M&W | Christmas Robins with Festive Hats | Reusable Dinning Mats | Cork Backed | Heat Resistant | Tablewear
- Price
- £7.46
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 7mo ago
MUNSKT 4 PCS Watercolor Deer Trees Snowflakes Christmas Placemats Sets Christmas Table Mats and Coasters 30 x 45cm Winter Xmas Holiday Vintage Washable Table Mats for Party Winter Holiday
- Price
- £5.16
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 9mo ago
AYSYR Christmas Placemats and Coaster Sets - 7 Pcs Gold Placemats and 7 Pcs Matching Coaster Reusable Place Mats for Table Washable Christmas Table Mats Decoration for Restaurant Party (Rose Gold)
- Price
- £9.44
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 10mo ago
Christmas Table Decoration - 18Pcs Placemats Coasters Cutlery Set - Washable Heat Proof Table Mats for Home
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago
Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner
- Price
- £10.82
- Rating
- 4.3/5
- Reviews
- 3,468
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
18
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
13%
- Fox·Bunny33%
- LP15%
- MUNSKT11%
- AYSYR10%
- Pimpernel10%
- Maison & White9%
- Open — no brand owns it (2 brands, 13%)
Christmas Placemats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 846.4×
Top Christmas Placemats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- christmas placemats211K/yr
- christmas table mats103K/yr
- christmas placemats and coasters16K/yr
- christmas place mats40K/yr
- xmas table mats12K/yr
- christmas table placemats12K/yr
- christmas table mats set of 68K/yr
- christmas place mats for table 811K/yr
- christmas placemats and coaster sets 65K/yr
- christmas placemat4K/yr
What reviews say buyers love and hate about Christmas Placemats
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality and decent size Xmas matts”
“Really lovely Christmas placemats at a great price”
“Table looking good”
“Look fab, i hope they hold out for a couple of Christmas's and not one as they look sturdy enough too, going by their thickness, the sizing is great for our Christmas plates too”
“Easy to clean”
Christmas Placemats return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Christmas Placemats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
