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Christmas Paper Cups

Fail

The top 5 products take 100% of clicks, so Christmas Paper Cups is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£3K/yr26K searches / yr
90-day growth
+33.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Christmas Paper Cups against its category

The dotted line is the Home & Garden average. Past it, Christmas Paper Cups is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Paper Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Paper Cups 26K times last year and spent an estimated £3K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
1.3%
Market size, estimated
£3Ka year
Top search term
christmas paper cups21K searches a year

02 · Price

A sale here is worth £8.28.

Listings sell for £8.28 on average, from £1.71 to £13.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.28 that is £0 to £828 a year per listing.

Average price
£8.28under the $15 to $100 sweet spot
Price range
£1.71–£13.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£828
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #812 within Party Supplies. It carries 27 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
33.0%
Average rank
#812in Party Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Christmas Paper Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£268£537£805£1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Vivantia30%
  • CO OP29%
  • Confettiville26%
  • GOLDBEARUK15%

Demand

Christmas Paper Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 170.2× · 8 of 12 months tracked

FAQ

Common Christmas Paper Cups questions

Answered from the same tracked data.