Christmas Mug
FailBuyers convert on only 1.0% of searches, so Christmas Mug is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £82K/yr726K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 35 sellers
Flapen Score
Christmas Mug against its category
The dotted line is the Home & Garden average. Past it, Christmas Mug is stronger. Inside it, weaker.
Market
The Christmas Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Mug 726K times last year and spent an estimated £82K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 726K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £82Ka year
- Peak month
- December329.3× the quietest month
- Top search term
- christmas mug253K searches a year
02 · Price
A sale here is worth £10.92.
Listings sell for £10.92 on average, from £4.56 to £29.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £10.92 that is £0 to £1K a year per listing.
- Average price
- £10.92under the $15 to $100 sweet spot
- Price range
- £4.56–£29.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #6,674 within Glassware. It carries 257 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 71%
- Out of stock, average day
- 41.3%
- Average rank
- #6,674in Glassware
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 257per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Christmas Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
simpa 6PC Christmas Gingerbread Man Stoneware Mug Set. Volume 350ml. Dishwasher & Microwave Safe.
- Price
- £14.11
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

Spode Christmas Tree Mugs with Peppermint Handles Set of 4
- Price
- £29.55
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 14y ago

The Leonardo Collection Santa Large Breakfast Mug for Hot Drinks | Reusable Fine China Coffee Cups for Kitchen & Home | Printed Tea Mugs for Every Occasion | Durable Cup for All Types of Beverages
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 11mo ago

Festive Party Set of 4 Xmas Mugs - Home & Office Tea & Coffee Cups - Ceramic Winter Tableware
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 628
- Age
- 10y ago

Invero 3X Set of Christmas Design Drinking Glass Jar Mugs with Handle Screw Top Tin Lid and Straw
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 9y ago
Trending
90-day click momentum
eBoutik - Christmas Ceramic Snowman Mug with Candy Cane Handle Xmas Snow Man Winter Theme Design Decorative Holiday Drinkware for Tea Coffee Hot Chocolate & Mulled Wine
- Price
- £5.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Caduola Christmas Themed Mugs Collection 3D Cute Merry Christmas Ceramic Cup with Festive Design Dishwasher and Microwave Safe Unique Xmas Holiday Coffee Mug for Hot Beverages (Deer)
- Price
- £12.41
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 9mo ago

Cooksmart Christmas Robins Retreat Tankard Mug New Bone China
- Price
- £6.14
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 10mo ago

The Leonardo Collection Santa Large Breakfast Mug for Hot Drinks | Reusable Fine China Coffee Cups for Kitchen & Home | Printed Tea Mugs for Every Occasion | Durable Cup for All Types of Beverages
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 11mo ago

Villeroy & Boch - Toys Fantasy Mug Colored Coffee Mug Ceramic Cup for Tea Tableware Dinnerware Xmas Christmas Premium Porcelain
- Price
- £15.75
- Rating
- 4.8/5
- Reviews
- 219
- Age
- 1y ago
Newest
by launch date
eBoutik - Christmas Ceramic Snowman Mug with Candy Cane Handle Xmas Snow Man Winter Theme Design Decorative Holiday Drinkware for Tea Coffee Hot Chocolate & Mulled Wine
- Price
- £5.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Caduola Christmas Themed Mugs Collection 3D Cute Merry Christmas Ceramic Cup with Festive Design Dishwasher and Microwave Safe Unique Xmas Holiday Coffee Mug for Hot Beverages (Deer)
- Price
- £12.41
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 9mo ago

URBNLIVING Festive Ceramic Mugs Set Stylish Christmas Stoneware Cups for Tea & Coffee with Beautiful Gift Box Ideal Holiday Present (Number of Mugs: 4)
- Price
- £11.38
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 9mo ago

simpa 6PC Christmas Gingerbread Man Stoneware Mug Set. Volume 350ml. Dishwasher & Microwave Safe.
- Price
- £14.11
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

WiseAccordio Christmas Shaped Mug | Festive Mugs for Hot Drinks | Reindeer Pig Guinea Penguin Gonk Tree Ginger Bread (Ginger Bread Man)
- Price
- £12.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
35
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
40%
- The Leonardo Collection15%
- simpa13%
- Portmeirion11%
- Mad About Mugs7%
- Invero7%
- THE TWIDDLERS7%
Demand
Christmas Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 329.3×
Search terms
Top Christmas Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas mug253K/yr
- christmas mugs201K/yr
- christmas cups56K/yr
- christmas cup42K/yr
- christmas mugs set of 435K/yr
- xmas mugs18K/yr
- christmas mugs sets16K/yr
- santa mug6K/yr
- christmas mugs set of 220K/yr
- christmas mugs for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was larger than I expected
Love
exactly as in pictures
Just what she wanted
new addition to my collection
Beautiful, will collect a matching set
Good quality
Great quality, beautiful
The quality is in it makers name
very strong big mug you won't be disappointed with them
the design is fabulous
Return
1.3% Return rate 33% Fixable by listing
was larger than I expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Mug questions
Answered from the same tracked data.









