Is christmas moulds profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 40 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the christmas moulds niche?

35 brands and 44 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in christmas moulds?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Material Quality, Size-Overall. The return rate is 1.1%.

When does demand for christmas moulds peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 55.1× the quietest.

What does it cost to enter the christmas moulds niche?

Listings span £2.65–£17.04; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.

christmas moulds

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Review moat

Incredible57.18

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Growth

Good+45.3%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.15

avg listing price — sweet spot $15–$100

Price range

Bad£2.65–£17.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£25K

£25K/yr · 129K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, christmas moulds is a £25K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

christmas moulds market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £25K–£31K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,444
Page quality: 0%
Prime: 100%
Sponsored: 48%
Out of stock: 40.8%
Avg brand age: 28 months
Avg seller age: 269 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

27%

Top 20: 76%

Top-5 click share

23%

Top 20: 70%

Open market

68%

Tala8%
MUNSKT6%
DAVBNM5%
MENGYF4%
Burrsj4%
TILONKJ4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +45.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 55.1×

Open Trend

Top christmas moulds search terms

christmas silicone moulds27K/yr +141.7%1.4% conv.
christmas resin moulds14K/yr +90.0%1.9% conv.
christmas moulds22K/yr +55.3%0.8% conv.
christmas moulds silicone9K/yr -9.5%1.2% conv.
christmas chocolate moulds17K/yr -18.6%0.8% conv.
resin moulds christmas7K/yr +30.0%3.4% conv.
silicone christmas moulds11K/yr +1.9%0.0% conv.
christmas tree mould9K/yr -23.9%1.3% conv.
christmas mould5K/yr +31.4%3.3% conv.
christmas cake moulds4K/yr +19.1%0.0% conv.

All search terms

Top christmas moulds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUNSKT 4 Shapes Of Christmas Ornament Silicone Moulds Pendant Christmas Tree Shape Casting Mold Star Tree Heart Circle Santa Ornaments Christmas Decorations Cavity Reusable Silicone Crafting Mould Hol

MUNSKT£4.974.8★5 rev

MENGYF DIY Christmas Ornament Xmas Resin Moulds Silicone Mold Christmas Tree Photo Frame Craft Gift Making Crystal Epoxy Resin Plaster Casting Molds for Home Decor

MENGYF£4.944.1★9 rev

2 Pack Christmas Chocolate Mould 10 Cavity Food Grade Silicone Molds for Baking Festive Shapes Santa Gingerbread Tree Snowflake Star DIY Cake Cookie Candy Fondant Decorations

Burrsj£3.075.0★2 rev

TILONKJ 4Pcs Christmas Ornaments Resin Pendant Molds Christmas Plaster Moulds Star/Tree/Santa Ornaments Christmas Decorations Holiday Pendant Epoxy Resin Plaster Casting Moulds Home Decor

TILONKJ£6.955.0★3 rev

VIKKI 2 Pack Christmas Silicone Moulds Large 6 Cavities Tree Candy Chocolate Moulds Xmas Muffin Trays Pan Baking Mold for Handmade Cookies Home Party Cake Decoration (VK-SD-002)

VIKKI£4.783.9★19 rev

Newest

by launch date

DAVBNM 2PCS Christmas Silicone Mould Silicone Santa Claus Gift Box Xmas Tree Gingerbread Man Bell Gloves Snowflakes Shapes Christmas Chocolate Cake Baking Moulds for Christmas Party Supplies

DAVBNM£9.400 rev

8mo ago

KASESSS 2pcs Christmas Silicone Chocolate Moulds 37 Cavities Festive Shapes Santa Snowman Xmas Tree Food Grade Christmas Silicone Moulds for Baking Candy Cake Decor Jelly Xmas DIY Decoration

KASESSS£7.300 rev

8mo ago

TILONKJ 4Pcs Christmas Ornaments Resin Pendant Molds Christmas Plaster Moulds Star/Tree/Santa Ornaments Christmas Decorations Holiday Pendant Epoxy Resin Plaster Casting Moulds Home Decor

TILONKJ£6.953 rev

9mo ago

Christmas Silicone Moulds for Resin Set of 4 Snowflake Designs Snowflake Silicone Mold Flexible and Durable Silicone Christmas Molds Ideal for DIY Resin Crafts and Holiday Decorations

EujRcf£2.652 rev

9mo ago

MUNSKT£4.975 rev

9mo ago

What buyers say about christmas moulds

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality”

Fluffiness20%

“Super cute little moulds”

Advertised Vs Actual Product20%

“as described”

Efficiency20%

“Works well”

What buyers complain about

Instructions/User Manual/Troubleshooting33%

“No instructions”

Material Quality17%

“Tried mould with resin and jesomite and lampposts etc are far too flimsy poor quality”

Size-Overall17%

“Small”

Strength17%

“Flimsy”

Top return reasons

Quality-Overall33%

Size-Overall33%

Functionality-Overall33%

Common questions

Is christmas moulds profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 40 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the christmas moulds niche?: 35 brands and 44 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in christmas moulds?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Material Quality, Size-Overall. The return rate is 1.1%.
When does demand for christmas moulds peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 55.1× the quietest.
What does it cost to enter the christmas moulds niche?: Listings span £2.65–£17.04; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.

christmas moulds

christmas moulds market data

Competition & brand share

Demand & seasonality

Top christmas moulds search terms

Top christmas moulds products on Amazon

Top sellers

Newest

Trending

What buyers say about christmas moulds

What buyers love

What buyers complain about

Top return reasons

Common questions

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