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Christmas Moulds

Maybe

The top 5 brands take only 27% of clicks. But shoppers spend only $25K a year here, so Christmas Moulds is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£25K/yr129K searches / yr
90-day growth
+45.3%search demand this quarter
Competition
23%top-5 click share · 35 brands · 44 sellers

Flapen Score

Christmas Moulds against its category

The dotted line is the Home & Garden average. Past it, Christmas Moulds is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Moulds 129K times last year and spent an estimated £25K. The top 5 brands take 27% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+45.3%
Conversion, latest week
3.1%
Market size, estimated
£25Ka year
Peak month
November55.1× the quietest month
Top search term
christmas silicone moulds27K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £2.65 to £17.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.15 that is £0 to £615 a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£2.65–£17.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£615
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #1,444 within Sculpting. It carries 57 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
40.8%
Average rank
#1,444in Sculpting
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
57per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£497£994£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

35 falling

Sellers

44

Top-5 brand share

27%

Top 20: 76%

Top-5 click share

23%

Top 20: 70%

Open market

68%

  • Tala8%
  • MUNSKT6%
  • DAVBNM5%
  • MENGYF4%
  • Burrsj4%
  • TILONKJ4%

Demand

Christmas Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 55.1×

Search terms

Top Christmas Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas silicone moulds27K/yr
  • christmas resin moulds14K/yr
  • christmas moulds22K/yr
  • christmas moulds silicone9K/yr
  • christmas chocolate moulds17K/yr
  • resin moulds christmas7K/yr
  • silicone christmas moulds11K/yr
  • christmas tree mould9K/yr
  • christmas mould5K/yr
  • christmas cake moulds4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting33%−0.02

No instructions

No instructions with it

Material Quality17%−0.08

Tried mould with resin and jesomite and lampposts etc are far too flimsy poor quality

Size-Overall17%−0.08

Small

far to small for intended use

Strength17%−0.08

Flimsy

Love

Quality-Overall30%+0.75

Good quality

Item quality good

Fluffiness20%+2.07

Super cute little moulds

Advertised Vs Actual Product20%−0.02

as described

Efficiency20%+2.07

Works well

Return

1.1% Return rate 33% Fixable by listing

Quality-Overall33%▁▁▁█▁▁
Size-Overall33%▁▁▁▁▁█

Small

far to small for intended use

Functionality-Overall33%▁▁█▁▁▁

FAQ

Common Christmas Moulds questions

Answered from the same tracked data.