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Christmas Lantern

Fail

The top 5 brands take 100% of clicks, so Christmas Lantern is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£8K/yr137K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
88%top-5 click share · 5 brands · 10 sellers

Flapen Score

Christmas Lantern against its category

The dotted line is the Home & Garden average. Past it, Christmas Lantern is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Lantern market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Lantern 137K times last year and spent an estimated £8K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
0.3%
Market size, estimated
£8Ka year
Peak month
December177.4× the quietest month
Top search term
christmas lantern44K searches a year

02 · Price

A sale here is worth £18.27.

Listings sell for £18.27 on average, from £5.67 to £27.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.27 that is £0 to £2K a year per listing.

Average price
£18.27inside the $15 to $100 sweet spot
Price range
£5.67–£27.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 36.9% of listings are out of stock. The average listing ranks #1,081 within Seasonal Décor. It carries 213 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
36.9%
Average rank
#1,081in Seasonal Décor
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Christmas Lantern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£828£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Konstsmide31%
  • The Christmas Workshop25%
  • IXYHKB17%
  • Burwells14%
  • Christmas Concepts14%

Demand

Christmas Lantern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 177.4×

Search terms

Top Christmas Lantern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas lantern44K/yr
  • christmas lanterns26K/yr
  • christmas water spinner11K/yr
  • christmas lantern lights5K/yr
  • christmas lanterns outdoor13K/yr
  • christmas lanterns indoor22K/yr
  • xmas lanterns6K/yr
  • lantern christmas lights4K/yr
  • outdoor christmas lanterns6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Lantern

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation50%−0.72

.Assembly instructions were sparse

Brightness/Shine/Glow25%+2.75

the light is not very bright

Quality-Overall25%+0.67

A little on the cheap looking

Love

Brightness/Shine/Glow50%+2.75

And they were surprisingly bright after dark

Delightful Christmas lantern

Value For Money25%+1.48

Great value for the price

Assembly/Installation25%−0.72

Putting them together

Return

1.8% Return rate 0% Fixable by listing

Defective Material/Parts50%▁█▁▁▁▁
Functionality-Overall50%▁█▁▁▁▁

FAQ

Common Christmas Lantern questions

Answered from the same tracked data.