christmas garland
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-19.1% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good847.49avg incumbent reviews — the moat a new listing must climb
Market size
Good£285K£285K/yr · 1.2M searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.40–£19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.14avg listing price — sweet spot $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, christmas garland is a £285K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas garland market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £229K–£274K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 34.1%
- Avg brand age
- 28 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
45
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
44%
Top 20: 80%
Open market
47%
- LOMOHOO17%
- Yueshop10%
- ASTNIC10%
- SOMYTING6%
- GraduationMall5%
- CQURE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 106.7×
Top christmas garland search terms
- garland539K/yr
- garlands for home decoration118K/yr
- garlands60K/yr
- christmas garland for stairs90K/yr
- garland decorations26K/yr
- outdoor garland30K/yr
- green garland34K/yr
- table garland26K/yr
- door garland for outside18K/yr
- green garland artificial10K/yr
Top christmas garland products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOMOHOO 2PCS 12FT Artificial Eucalyptus Garland With White Flowers Fake Leaves Green Garland Artificial Foliage Garland Greenery Garlands for Home Decoration Wedding Backdrop Table Arch Wall Decor
LOMOHOO£11.054.2★141 rev
ASTNIC 2 Pack 5.68FT Artificial Eucalyptus Flower Garland with 3D Butterfly Fake Hanging Plants Floral Vines Greenery Daisy Eucalyptus Garland for Wedding Backdrop Arch Wall Party Table Runner Decor
ASTNIC£14.554.1★95 rev
Yueshop 2x7FT Artificial Wisteria Vine Garland Plants Flowers Arts For Ceremony Home Wedding Decoration (White)
Yueshop£8.944.2★3,634 rev
SOMYTING 2Pcs 13.1FT Artificial Eucalyptus Flower Garland with Fake Rose Flower Vine Seeded Eucalyptus Leaves Greenery Garland for Wedding Table Backdrop Party Centerpiece Room Decor (Vintage Pink)
SOMYTING£14.374.5★394 rev
GraduationMall Faux Eucalyptus Garland Plant 2 Pack 12ft Artificial Foliage Fake Leaves Ivy Vine Greenery Garland for Wedding Party Home Decor
GraduationMall£11.113.9★277 rev
Newest
by launch date
Woltoy 2 Pcs 5.9FT Artificial Flower Garland Artificial Eucalyptus Garland with White Roses Silk Flowers Greenery Vine for Weddings Parties Stairs Door Frame Decorations
Woltoy£8.84104 rev
BaiMoure 1.8m (6ft) Artificial Eucalyptus Garland Greenery Vines 1 Pack
BaiMoure£5.636 rev
2 Pack Artificial Eucalyptus Garland 5.9ft Faux Green Hanging Plant Vines Ivy Garland Perfect for Spring and Winter Decoration Dining Table Wedding Party Home Decoration
YFHUVB£10.4011 rev
Eucalyptus Garland Plant 2m Artificial Fake Vines 6.56Ft Greenery Faux Silver Dollar Leaves Table Foliage Mistletoe Ivy Leaf Garlands for Wedding Party Decoration Arch Home Mantle Decor
BlueCloudy£12.00104 rev
CoKeeSun 3PCS Artificial Eucalyptus Garlands 5.94 FT Green Garland with White Flowers 1.8m Fake Leaves Hanging Greenery Vines for Wedding Arch Backdrop Wall Table Deco Foliage Fireplace
CoKeeSun£9.0915 rev
Trending
90-day click momentumWoltoy 2 Pcs 5.9FT Artificial Flower Garland Artificial Eucalyptus Garland with White Roses Silk Flowers Greenery Vine for Weddings Parties Stairs Door Frame Decorations
Woltoy£8.844.4★
BaiMoure 1.8m (6ft) Artificial Eucalyptus Garland Greenery Vines 1 Pack
BaiMoure£5.634.6★
LOMOHOO 4PCS 24FT Artificial Eucalyptus Garland With White Flowers Fake Leaves Green Garland Artificial Foliage Garland Greenery Garlands for Home Decoration Wedding Backdrop Table Arch Wall Decor
LOMOHOO£19.294.2★
26 Feet Reflective Star Paper Garland - Sparkling Star Bunting Banner Hanging Decoration Sparkling Bunting Banner - for Birthday Holiday Wedding Anniversary Theme Party Supplies (gold)
Rotupap£3.844.3★
84 FT Artificial Ivy 12 Pack Ivy Vine Garland Ivy Leaves Greenery Garlands Clip Hanging Fake Leaf Plants Faux Green Flowers Decor Home Kitchen Garden Office Wedding Wall
HanYun£5.704.5★
What buyers say about christmas garland
What buyers praise and complain about, mined from review topics.What buyers love
“Apart from that no other complaints”
“Good value”
“add a nice touch of color”
“Just what I wanted”
“Easy to use”
“Lovely decoration”
“Lovely decoration”
“Lovely garland value for money good quality very durable easy to use”
“looks lovely in my summerhouse”
“not too plasticky”
What buyers complain about
“Poor quality”
“The smell of fish”
“Not as thick as it looks in the picture”
“Not worth the money to be honest”
“Looks nothing like the photo”
“Didnt fit our door”
“Not as sturdy”
“Cheap Plastic, Foliage does not stay on well”
“Not durable”
“The only downside is the colour of the stalks”
Top return reasons
Common questions
- Is christmas garland profitable to sell on Amazon United Kingdom?
- The niche generates £285K/yr across 39 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the christmas garland niche?
- 34 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in christmas garland?
- Top complaints mined from reviews: Quality-Overall, Smell, Thickness. The return rate is 1.5%.
- When does demand for christmas garland peak?
- Demand peaks in Nov–Dec; the busiest month runs 106.7× the quietest.
- What does it cost to enter the christmas garland niche?
- Listings span £3.40–£19.29; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.