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Christmas Garland

Maybe

The products selling today average only 4.1★. But demand is soft, at -19.1% this quarter, so Christmas Garland is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£285K/yr1.2M searches / yr
90-day growth
-19.1%search demand this quarter
Competition
44%top-5 click share · 34 brands · 45 sellers

Flapen Score

Christmas Garland against its category

The dotted line is the Home & Garden average. Past it, Christmas Garland is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Garland market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Garland 1.2M times last year and spent an estimated £285K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
2.7%
Market size, estimated
£285Ka year
Peak month
December106.7× the quietest month
Top search term
garland539K searches a year

02 · Price

A sale here is worth £9.14.

Listings sell for £9.14 on average, from £3.40 to £19.29. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £9.14 that is £2K to £5K a year per listing.

Average price
£9.14under the $15 to $100 sweet spot
Price range
£3.40–£19.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #376 within Artificial Flora. It carries 847 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
34.1%
Average rank
#376in Artificial Flora
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
847per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Garland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

45

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

44%

Top 20: 80%

Open market

47%

  • LOMOHOO17%
  • Yueshop10%
  • ASTNIC10%
  • SOMYTING6%
  • GraduationMall5%
  • CQURE4%

Demand

Christmas Garland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 106.7×

Search terms

Top Christmas Garland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garland539K/yr
  • garlands for home decoration118K/yr
  • garlands60K/yr
  • christmas garland for stairs90K/yr
  • garland decorations26K/yr
  • outdoor garland30K/yr
  • green garland34K/yr
  • table garland26K/yr
  • door garland for outside18K/yr
  • green garland artificial10K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Garland

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+1.87

Poor quality

Product was really cheap quality

Absolutely rubbish

Smell15%−0.18

The smell of fish

Awful smell

Strong smell

Thickness14%−0.15

Not as thick as it looks in the picture

the wire is quite thick

Not very thick

Value For Money9%+1.11

Not worth the money to be honest

Bit pricey though

Bad waste of money

Advertised Vs Actual Product7%−0.06

Looks nothing like the photo

Not as advertised

looks nothing like the photo

Love

Quality-Overall29%+1.87

Apart from that no other complaints

Better quality

Excellent product

Value For Money20%+1.11

Good value

Great value for money

Worth the price

Color13%+0.66

add a nice touch of color

the range of colours in each one is very pretty

The lilac colour is soft and pretty, and the flowers look nice once they are hung up

Advertised Vs Actual Product9%−0.06

Just what I wanted

Better than expected

as described

Ease Of Use4%+0.33

Easy to use

They were easy to hang

they are fairly easy to untangle if you have patience

Return

1.5% Return rate 36% Fixable by listing

Quality-Overall34%▇▆██▇█

Poor quality

Product was really cheap quality

Absolutely rubbish

Advertised Vs Actual Product15%█▇▆▄▃▆

Looks nothing like the photo

Not as advertised

looks nothing like the photo

Size-Overall11%▂▄▅▇█▇

Didnt fit our door

Small

The boxes they arrive in are too small

Color6%█▄▄▄▆▂

The only downside is the colour of the stalks

Dont waste your money bad in every way colour size thin flimsy

Smell6%▄█▅█▆▃

The smell of fish

Awful smell

Strong smell

FAQ

Common Christmas Garland questions

Answered from the same tracked data.