christmas flowers
Skip itPrices mostly outside the sweet spot ($4.73–$11.33) — this niche doesn't clear our bar today.
Review moat
Great104.44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£20K£20K/yr · 411K searches
Price range
Bad£4.73–£11.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas flowers is a £20K/yr Amazon United Kingdom market (411K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas flowers market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- £93K–£111K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #3,387
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 29.0%
- Avg brand age
- 31 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
28%
- YIJOY26%
- gyoyede13%
- Dimetey11%
- EujRcf9%
- WUBAYI8%
- Leixi6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -21.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 199.0×
Top christmas flowers search terms
- artificial christmas flowers41K/yr
- christmas flowers59K/yr
- poinsettia artificial flowers37K/yr
- christmas flowers artificial48K/yr
- christmas artificial flowers31K/yr
- poinsettia christmas decorations48K/yr
- poinsettia33K/yr
- christmas tree flowers26K/yr
- artificial xmas flowers6K/yr
- artificial flowers christmas7K/yr
Top christmas flowers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RTWAY Artificial Poinsettia Bushes 4 Pack 7 Heads Silk Fabric Christmas Red Poinsettia Bushes Artificial Poinsettia Bouquet Fake Poinsettias Flowers for Xmas 35cm/13.8in
YIJOY£7.294.3★406 rev
gyoyede 30Pcs Christmas Artificial Snowy Norfolk Pine Branches with 10 Berry Stems 14 Faux Norfolk Pine Branches Faux Greenery Picks for Christmas Vase Filler Home Decorations
gyoyede£10.104.1★4 rev
Norfolk Pine Stems with Red Berry Stems Christmas Decorations 35 Pine Branches and 10 Faux Berry Stems Artificial Holly and Christmas Flowers for Holiday Decor
EujRcf£8.235.0★1 rev
WUBAYI 12Pcs Glitter Artificial Poinsettia Flowers with 12 Stems & Clips for Wedding New Year Easter Birthday Xmas Tree Decoration (Gold Red)
WUBAYI£6.354.4★189 rev
Dimetey 4Pcs Christmas Artificial Poinsettia Flowers Red 7 Heads Silk Poinsettia Christmas Floral Bouquet Winter Artificial Bushes for Xmas Party Holiday Arrangements Decoration
Dimetey£7.334.7★15 rev
Newest
by launch date
Juwacoo 6 Pcs Artificial Poinsettia Flowers Bouquets 7 Heads Velvet fabric Christmas Red Poinsettia Bushes Red Faux Bouquets for Outdoor Indoor Decorations 35cm/13.8In
Juwacoo£11.330 rev
gyoyede 30Pcs Christmas Artificial Snowy Norfolk Pine Branches with 10 Berry Stems 14 Faux Norfolk Pine Branches Faux Greenery Picks for Christmas Vase Filler Home Decorations
gyoyede£10.104 rev
Norfolk Pine Stems with Red Berry Stems Christmas Decorations 35 Pine Branches and 10 Faux Berry Stems Artificial Holly and Christmas Flowers for Holiday Decor
EujRcf£8.231 rev
PSFXBM 6 Pack Artificial Holly Wreath Decorations Christmas Accessories with White and Red Berries Artificial Christmas Flowers for Xmas Wreaths Home Vase Decor
PSFXBM£7.204 rev
Dimetey 4Pcs Christmas Artificial Poinsettia Flowers Red 7 Heads Silk Poinsettia Christmas Floral Bouquet Winter Artificial Bushes for Xmas Party Holiday Arrangements Decoration
Dimetey£7.3315 rev
Trending
90-day click momentum
YIJOY Artificial Poinsettia Bushes 4 Pack 7 Heads Silk Fabric Christmas White Poinsettia Bouquet Fake Poinsettias for Xmas 35cm/13.8in
YIJOY£6.804.3★
Juwacoo 6 Pcs Artificial Poinsettia Flowers Bouquets 7 Heads Velvet fabric Christmas Red Poinsettia Bushes Red Faux Bouquets for Outdoor Indoor Decorations 35cm/13.8In
Juwacoo£11.330.0★
4 Bunches Of Mix 2 White And 2 Red High-Imitation Silk Artificial Poinsettia Christmas Flowers For Christmas Day Decoration
Bo Wawa£6.884.4★
PSFXBM 6 Pack Artificial Holly Wreath Decorations Christmas Accessories with White and Red Berries Artificial Christmas Flowers for Xmas Wreaths Home Vase Decor
PSFXBM£7.203.5★
Norfolk Pine Stems with Red Berry Stems Christmas Decorations 35 Pine Branches and 10 Faux Berry Stems Artificial Holly and Christmas Flowers for Holiday Decor
EujRcf£8.235.0★
What buyers say about christmas flowers
What buyers praise and complain about, mined from review topics.What buyers love
“value for the money”
“Pretty”
“Very effective”
“Brought for garland on the stairs very good quality”
“lovely and big”
Top return reasons
Common questions
- Is christmas flowers profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the christmas flowers niche?
- 13 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- When does demand for christmas flowers peak?
- Demand peaks in Nov–Dec; the busiest month runs 199.0× the quietest.
- What does it cost to enter the christmas flowers niche?
- Listings span £4.73–£11.33; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.