Christmas Fabric
MaybeReturns run at only 0.7% of orders. But shoppers spend only $45K a year here, so Christmas Fabric is a Maybe.
- Flapen Score
- 61 / 100Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 5161
- Market size
- £45K/yr160K searches / yr
- 90-day growth
- +58.5%search demand this quarter
- Competition
- 36%top-5 click share · 28 brands · 34 sellers
Flapen Score
Christmas Fabric against its category
The dotted line is the Home & Garden average. Past it, Christmas Fabric is stronger. Inside it, weaker.
Market
The Christmas Fabric market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Fabric 160K times last year and spent an estimated £45K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +58.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +58.5%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £45Ka year
- Peak month
- November37.7× the quietest month
- Top search term
- christmas fabric62K searches a year
02 · Price
A sale here is worth £8.85.
Listings sell for £8.85 on average, from £3.46 to £23.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.85 that is £0 to £885 a year per listing.
- Average price
- £8.85under the $15 to $100 sweet spot
- Price range
- £3.46–£23.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£885
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #2,889 within Art & Craft Supplies. It carries 408 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 55%
- Out of stock, average day
- 24.4%
- Average rank
- #2,889in Art & Craft Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 408per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Christmas Fabric products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LetCart 50 Pieces Christmas Fabric Squares 10 x 10 Inch Holiday Quilting Fabric Cloth Fat Quarters for DIY Christmas Crafts Sewing Handmade
- Price
- £10.45
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago

Aucuu 12 PCS Christmas Fat Quarters Fabric Bundles 50x40cm Christmas Fabric Bundles Quilting Cotton Bundle Quilting Craft FA-BRIC Christmas F abric for DIY Crafts Sewing Patchwork Home Decor
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 10mo ago

EXCEART 10 Sheets Christmas Cotton Fabric Bundles - Sewing Square Scraps Printing Patchwork Cloth Floral Pattern DIY Material (Random Color)
- Price
- £6.20
- Rating
- 3.3/5
- Reviews
- 17
- Age
- 5y ago

6 Fat Quarters Bundle - Jolly Christmas Holly Festive Fabrics in Red Green Ivory & Gold. 100% Cotton Ideal For Xmas Quilting Patchwork & Crafting (with free patchwork pattern by Overdale Fabrics)
- Price
- £14.15
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago

aufodara 10pcs Christmas Patchwork Fabric 50x50cm Cotton Craft Christmas Fabric Bundles Scrapbook Decoration Quilting Sewing Quilting DIY Handmade (Colourful - B)
- Price
- £10.72
- Rating
- 4.6/5
- Reviews
- 1,228
- Age
- 5y ago
Trending
90-day click momentum
Christmas Fabrics - Reindeers Robins 100% Polycotton Cotton Louden - Rose & Hubble - Per Metre - Sewing Quilting Bunting Dress Fabric - Simply Sew Crafty (Robins with Gifts 0.5 Metre)
- Price
- £4.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Aucuu 8 PCS Christmas Fat Quarters Fabric Bundles 40x50cm Christmas Fabric Bundles Quilting Cotton Bundle Quilting Craft FA-BRIC Christmas F abric for DIY Crafts Sewing Patchwork Home Decor
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 10mo ago

LetCart 50 Pieces Christmas Fabric Squares 10 x 10 Inch Holiday Quilting Fabric Cloth Fat Quarters for DIY Christmas Crafts Sewing Handmade
- Price
- £10.45
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago

Cotton Fabric Printed Square Patchwork Fabrics for Sewing Quilting Crafting (Xmas 70Pcs 10x10)
- Price
- £10.26
- Rating
- 3.4/5
- Reviews
- 23
- Age
- 1y ago

Aucuu 12 PCS Christmas Fat Quarters Fabric Bundles 50x40cm Christmas Fabric Bundles Quilting Cotton Bundle Quilting Craft FA-BRIC Christmas F abric for DIY Crafts Sewing Patchwork Home Decor
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 10mo ago
Newest
by launch date
EXGOING Christmas Fabric Squares 6PCS 50×50cm Christmas Cotton Fabric Xmas Material Fat Quarters Fabric Bundles for Sewing Patchwork Quilting & DIY Crafts Christmas Fat Quarters
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 8mo ago

Aucuu 12 PCS Christmas Fat Quarters Fabric Bundles 50x40cm Christmas Fabric Bundles Quilting Cotton Bundle Quilting Craft FA-BRIC Christmas F abric for DIY Crafts Sewing Patchwork Home Decor
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 10mo ago

Aucuu 8 PCS Christmas Fat Quarters Fabric Bundles 40x50cm Christmas Fabric Bundles Quilting Cotton Bundle Quilting Craft FA-BRIC Christmas F abric for DIY Crafts Sewing Patchwork Home Decor
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 10mo ago

Pyrhan Polycotton Christmas Fabric by The Metre 45 Inch Wide Golden Reindeer Print on Navy Blue Festive Craft & Sewing Material for Quilting Dressmaking DIY & Holiday Decorations (White)
- Price
- £4.58
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 11mo ago

40 Pcs Christmas Cotton Fabric Bundles 6.5x100cm Xmas Themed Strips (Santa/Tree/Snowman) DIY Craft Fabric for Quilting DIY Craft Projects & Holiday Party Decor
- Price
- £15.27
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
34
Top-5 brand share
44%
Top 20: 93%
Top-5 click share
36%
Top 20: 79%
Open market
49%
- Aucuu11%
- LetCart9%
- Overdale Fabrics8%
- LetCartMaker8%
- Qpout7%
- EXCEART7%
Demand
Christmas Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 37.7×
Search terms
Top Christmas Fabric search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas fabric62K/yr
- christmas fabric by the metre uk31K/yr
- christmas fat quarters15K/yr
- christmas fat quarters fabric bundles16K/yr
- christmas material14K/yr
- christmas fabric by the metre6K/yr
- christmas fabric fat quarters9K/yr
- christmas material by the metre8K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Fabric
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Colours are not true to photo
Colours very different to photos
Burgundy brown not red
Only 3 stars due to the chemical smell of the fabric
Smells
it still smells a bit
only 5 designs supplied. not 10 designs as listed
Poor quality
A real misrespresentation
Love
Great quality fabric
Beautiful, quality fabric
Lovely quality fabric and great selection
Love the designs and the colours
the designs are great
Good quality
The quality is excellent
Ok quality for project I wanted it for
Good quality cotton
Lovely fabrics
Small quantity of colourful Christmas material
True colours
Return
0.7% Return rate 25% Fixable by listing
Terrible poor quality fabric with terrible designs
Poor quality
A real misrespresentation
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Fabric questions
Answered from the same tracked data.









