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Christmas Embroidery Kits

Maybe

The average product has only 87 reviews. But shoppers spend only $18K a year here, so Christmas Embroidery Kits is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£18K/yr139K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
32%top-5 click share · 27 brands · 52 sellers

Flapen Score

Christmas Embroidery Kits against its category

The dotted line is the Home & Garden average. Past it, Christmas Embroidery Kits is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Embroidery Kits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Embroidery Kits 139K times last year and spent an estimated £18K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
1.4%
Market size, estimated
£18Ka year
Peak month
November11.5× the quietest month
Top search term
christmas cross stitch kits40K searches a year

02 · Price

A sale here is worth £9.41.

Listings sell for £9.41 on average, from £2.88 to £21.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.41 that is £0 to £941 a year per listing.

Average price
£9.41under the $15 to $100 sweet spot
Price range
£2.88–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£941
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 29.8% of listings are out of stock. The average listing ranks #2,567 within Needlework. It carries 87 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
91%
Out of stock, average day
29.8%
Average rank
#2,567in Needlework
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Christmas Embroidery Kits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£365£729£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 falling

Sellers

52

Top-5 brand share

44%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

51%

  • Twshiny14%
  • Bucilla9%
  • CaptainCrafts8%
  • Trimits7%
  • JSRQT6%
  • Awesocrafts6%

Demand

Christmas Embroidery Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Christmas Embroidery Kits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas cross stitch kits40K/yr
  • christmas cross stitch17K/yr
  • cross stitch christmas card kits15K/yr
  • christmas embroidery kits23K/yr
  • christmas cross stitch kits for adults13K/yr
  • cross stitch kits christmas8K/yr
  • christmas embroidery9K/yr
  • christmas embroidery kits for adults8K/yr
  • embroidery kit christmas6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Embroidery Kits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting33%−0.09

The instructions do not match the design

A little sparse on instruction

Quality-Overall28%−0.21

The quality of the floss is appalling

Very poor quality product

Don't bother with this poor quality item

Value For Money11%+0.82

they seem a little on the expensive side for such simple designs

Mediocre product or poor value for money

Love

Stitch/Finish/Polish13%+1.62

a great finished item

Cross stitch

Great cross stitch kit

Value For Money13%+0.82

Great value

great value for money

Good deal

Fun/Entertainment Experience12%−0.15

Great fun activity

Looks like will be fun

Instructions/User Manual/Troubleshooting12%−0.09

Clear instructions and lovely Christmas designs

Easy to follow instructions

Clear instructions for each picture

Quality-Overall11%−0.21

Good quality

Good product

Overall, the quality of the whole set is excellent

Return

0.8% Return rate 40% Fixable by listing

Size-Overall40%▁▁█▁▁▁
Stitch/Finish/Polish20%▁█▁▁▁▁
Material Quality20%▁▁█▁▁▁
Quality-Overall10%▁█▁▁▁▁

The quality of the floss is appalling

Very poor quality product

Don't bother with this poor quality item

Ease Of Use10%▁█▁▁▁▁

FAQ

Common Christmas Embroidery Kits questions

Answered from the same tracked data.