Is christmas embroidery kits profitable to sell on Amazon United Kingdom?

The niche generates £18K/yr across 45 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the christmas embroidery kits niche?

27 brands and 52 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in christmas embroidery kits?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Value For Money. The return rate is 0.8%.

When does demand for christmas embroidery kits peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.5× the quietest.

What does it cost to enter the christmas embroidery kits niche?

Listings span £2.88–£21.88; the average listing price is £9.41 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.

christmas embroidery kits

Worth a look

Shows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible86.51

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.8%

90-day search growth — must beat 0% to launch

Price range

Okay£2.88–£21.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.41

avg listing price — sweet spot $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£18K

£18K/yr · 139K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, christmas embroidery kits is a £18K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

christmas embroidery kits market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £24K–£28K; units × avg price
Conversion rate: 1.4%
Avg BSR: #2,567
Page quality: 0%
Prime: 91%
Sponsored: 60%
Out of stock: 29.8%
Avg brand age: 37 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

44%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

51%

Twshiny14%
Bucilla9%
CaptainCrafts8%
Trimits7%
JSRQT6%
Awesocrafts6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +13.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Open Trend

Top christmas embroidery kits search terms

christmas cross stitch kits40K/yr +26.1%0.6% conv.
christmas cross stitch17K/yr +33.2%0.1% conv.
cross stitch christmas card kits15K/yr +21.3%1.0% conv.
christmas embroidery kits23K/yr +8.5%1.4% conv.
christmas cross stitch kits for adults13K/yr -29.0%1.2% conv.
cross stitch kits christmas8K/yr +20.7%0.6% conv.
christmas embroidery9K/yr +29.9%0.5% conv.
christmas embroidery kits for adults8K/yr -0.4%3.0% conv.
embroidery kit christmas6K/yr +28.6%0.4% conv.

All search terms

Top christmas embroidery kits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Twshiny Christmas Embroidery Kit Christmas Cross Stitch Kits for Adults Beginners Embroidery Kits with 4 PCS Embroider Patterns Cotton Threads Needles & Instructions

Twshiny£8.393.6★5 rev

CaptainCrafts Cross Stitch Kits Christmas Counted Cross Stitch Unpreprinted 14CT Fabric Cross Stitch DIY Art Embroidery Kits for Adults (Unpreprinted 14CT Merry Christmas)

CaptainCrafts£10.313.9★24 rev

Christmas Embroidery Kit 8PCS DIY Heart Cross Stitch Kit with Needles and Thread for Beginner Christmas Ornaments Craft Kit for Adult Xmas Tree Hanging Decoration

Twshiny£10.844.3★4 rev

Bucilla Counted Cross Stitch Kit 2.75 Round 30/Pkg-Classic Christmas Ornaments (14 Count)

Bucilla£21.884.2★93 rev

Christmas Gnomes Winter Snow DIY Cross Stitch Art Craft 16x20 inch Fabric with Accessories 11ct Pre Printed Stamped Embroidery Kits for Adults Beginners (Red)

Zleiubisa£8.623.5★22 rev

Newest

by launch date

Stamped Cross Stitch Kits for Adults Beginners Christmas Elf by the Window 11CT Printed DIY Canvas Pattern Easy Needlepoint Embroidery Kit Supplies Home Wall Decor Art Craft Gift 15.75x15.75inch

Generic£9.584 rev

8mo ago

Bothy Threads Counted Cross Stitch Kit - Santa Selfie

Bothy Threads£9.870 rev

9mo ago

Twshiny Christmas Embroidery Kit Christmas Cross Stitch Kits for Adults Beginners Embroidery Kits with 4 PCS Embroider Patterns Cotton Threads Needles & Instructions

Twshiny£8.395 rev

10mo ago

Christmas Embroidery Kit 8PCS DIY Heart Cross Stitch Kit with Needles and Thread for Beginner Christmas Ornaments Craft Kit for Adult Xmas Tree Hanging Decoration

Twshiny£10.844 rev

10mo ago

Offizon Christmas Embroidery Kit for Beginners 3 PCS Starter Cross Stitches Red Santa Handicrafts Merry Chistmas

Offizon£7.41587 rev

11mo ago

What buyers say about christmas embroidery kits

What buyers praise and complain about, mined from review topics.

What buyers love

Stitch/Finish/Polish13%

“a great finished item”

Value For Money13%

“Great value”

Fun/Entertainment Experience12%

“Great fun activity”

Instructions/User Manual/Troubleshooting12%

“Clear instructions and lovely Christmas designs”

Quality-Overall11%

“Good quality”

Design-Overall11%

“simple designs”

Gifting Purpose6%

“Great condition and perfect present”

Advertised Vs Actual Product3%

“Good product,a s advertised”

Color3%

“Really lovely bright colours”

Embellishment/Embroidery Quality3%

“Nice little embroidery kit”

What buyers complain about

Instructions/User Manual/Troubleshooting33%

“The instructions do not match the design”

Quality-Overall28%

“The quality of the floss is appalling”

Value For Money11%

“they seem a little on the expensive side for such simple designs”

Top return reasons

Size-Overall40%

Stitch/Finish/Polish20%

Material Quality20%

Quality-Overall10%

Ease Of Use10%

Common questions

Is christmas embroidery kits profitable to sell on Amazon United Kingdom?: The niche generates £18K/yr across 45 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the christmas embroidery kits niche?: 27 brands and 52 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in christmas embroidery kits?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Value For Money. The return rate is 0.8%.
When does demand for christmas embroidery kits peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.5× the quietest.
What does it cost to enter the christmas embroidery kits niche?: Listings span £2.88–£21.88; the average listing price is £9.41 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.