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Christmas Embroidery Kits

Maybe

The average product has only 87 reviews. But shoppers spend an estimated $18K a year here, so Christmas Embroidery Kits is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£18K/yr139K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
32%top-5 click share · 27 brands · 52 sellers

Flapen Score

Christmas Embroidery Kits against its category

The dotted line is the Home & Garden average. Past it, Christmas Embroidery Kits is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Embroidery Kits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Embroidery Kits 139K times last year and spent an estimated £18K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
1.4%
Market size, estimated
£18Ka year
Peak month
November11.5× the quietest month
Top search term
christmas cross stitch kits40K searches a year

02 · Price

A sale here is worth £9.41.

Listings sell for £9.41 on average, from £2.88 to £21.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.41 that is £0 to £941 a year per listing.

Average price
£9.41under the $15 to $100 sweet spot
Price range
£2.88–£21.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£941
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 29.8% of listings are out of stock. The average listing ranks #2,567 within Needlework. It carries 87 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
91%
Out of stock, average day
29.8%
Average rank
#2,567in Needlework
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
45

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Christmas Embroidery Kits products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£365£729£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 falling

Sellers

52

Est. top-5 brand share

44%

Top 20: 94%

Est. top-5 click share

32%

Top 20: 74%

Open market

51%

  • Twshiny14%
  • Bucilla9%
  • CaptainCrafts8%
  • Trimits7%
  • JSRQT6%
  • Awesocrafts6%

Demand

Christmas Embroidery Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Christmas Embroidery Kits search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas cross stitch kits40K/yr
  • christmas cross stitch17K/yr
  • cross stitch christmas card kits15K/yr
  • christmas embroidery kits23K/yr
  • christmas cross stitch kits for adults13K/yr
  • cross stitch kits christmas8K/yr
  • christmas embroidery9K/yr
  • christmas embroidery kits for adults8K/yr
  • embroidery kit christmas6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Embroidery Kits

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Stitch/Finish/Polish”
33%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.8%of orders come back
“The instructions do not match the design”
A buyer, on “Instructions/User Manual/Troubleshooting”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Christmas Embroidery Kits questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data