Christmas Embroidery Kits
Christmas Embroidery Kits shows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Christmas Embroidery Kits profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Christmas Embroidery Kits is a £18K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Christmas Embroidery Kits: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +13.8% over the last 90 days and 1.4% of searches end in a purchase.
£18K
revenue / yr
Who owns the niche?
The top 5 brands hold 44% of demand, so 56% of the market is open.
56%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 45 products
Top Christmas Embroidery Kits products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Twshiny Christmas Embroidery Kit Christmas Cross Stitch Kits for Adults Beginners Embroidery Kits with 4 PCS Embroider Patterns Cotton Threads Needles & Instructions
- Price
- £8.39
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 10mo ago
CaptainCrafts Cross Stitch Kits Christmas Counted Cross Stitch Unpreprinted 14CT Fabric Cross Stitch DIY Art Embroidery Kits for Adults (Unpreprinted 14CT Merry Christmas)
- Price
- £10.31
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Christmas Embroidery Kit 8PCS DIY Heart Cross Stitch Kit with Needles and Thread for Beginner Christmas Ornaments Craft Kit for Adult Xmas Tree Hanging Decoration
- Price
- £10.84
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 10mo ago
Bucilla Counted Cross Stitch Kit 2.75 Round 30/Pkg-Classic Christmas Ornaments (14 Count)
- Price
- £21.88
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 4y ago
Christmas Gnomes Winter Snow DIY Cross Stitch Art Craft 16x20 inch Fabric with Accessories 11ct Pre Printed Stamped Embroidery Kits for Adults Beginners (Red)
- Price
- £8.62
- Rating
- 3.5/5
- Reviews
- 22
- Age
- 2y ago
Trending
90-day click momentum
Stamped Cross Stitch Kits for Adults Beginners Christmas Elf by the Window 11CT Printed DIY Canvas Pattern Easy Needlepoint Embroidery Kit Supplies Home Wall Decor Art Craft Gift 15.75x15.75inch
- Price
- £9.58
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 8mo ago
Bothy Threads Counted Cross Stitch Kit - Santa Selfie
- Price
- £9.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Christmas Embroidery Kit 8PCS DIY Heart Cross Stitch Kit with Needles and Thread for Beginner Christmas Ornaments Craft Kit for Adult Xmas Tree Hanging Decoration
- Price
- £10.84
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 10mo ago
Twshiny Christmas Embroidery Kit Christmas Cross Stitch Kits for Adults Beginners Embroidery Kits with 4 PCS Embroider Patterns Cotton Threads Needles & Instructions
- Price
- £8.39
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 10mo ago
ABEUTY Cross Stitch Kits Christmas Redbird for Adults Pre Printed or NOT DIY 14 Count Embroidery Sewing Starter Kit Stamped or Unstamped DMC Needlework Easy Beginners (Stamped)
- Price
- £6.99
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch dateStamped Cross Stitch Kits for Adults Beginners Christmas Elf by the Window 11CT Printed DIY Canvas Pattern Easy Needlepoint Embroidery Kit Supplies Home Wall Decor Art Craft Gift 15.75x15.75inch
- Price
- £9.58
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 8mo ago
Bothy Threads Counted Cross Stitch Kit - Santa Selfie
- Price
- £9.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Twshiny Christmas Embroidery Kit Christmas Cross Stitch Kits for Adults Beginners Embroidery Kits with 4 PCS Embroider Patterns Cotton Threads Needles & Instructions
- Price
- £8.39
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 10mo ago
Christmas Embroidery Kit 8PCS DIY Heart Cross Stitch Kit with Needles and Thread for Beginner Christmas Ornaments Craft Kit for Adult Xmas Tree Hanging Decoration
- Price
- £10.84
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 10mo ago
Offizon Christmas Embroidery Kit for Beginners 3 PCS Starter Cross Stitches Red Santa Handicrafts Merry Chistmas
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 587
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
27 falling
Sellers
52
Top-5 brand share
44%
Top 20: 94%
Top-5 click share
32%
Top 20: 74%
Open market
51%
- Twshiny14%
- Bucilla9%
- CaptainCrafts8%
- Trimits7%
- JSRQT6%
- Awesocrafts6%
Christmas Embroidery Kits demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.5×
Top Christmas Embroidery Kits search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- christmas cross stitch kits40K/yr
- christmas cross stitch17K/yr
- cross stitch christmas card kits15K/yr
- christmas embroidery kits23K/yr
- christmas cross stitch kits for adults13K/yr
- cross stitch kits christmas8K/yr
- christmas embroidery9K/yr
- christmas embroidery kits for adults8K/yr
- embroidery kit christmas6K/yr
What reviews say buyers love and hate about Christmas Embroidery Kits
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“a great finished item”
“Great value”
“Great fun activity”
“Clear instructions and lovely Christmas designs”
“Good quality”
What buyers complain about
72% of reviews“The instructions do not match the design”
“The quality of the floss is appalling”
“they seem a little on the expensive side for such simple designs”
Christmas Embroidery Kits return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Christmas Embroidery Kits questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
