Is christmas door mat profitable to sell on Amazon United Kingdom?

The niche generates £0/yr across 4 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (21/100).

How competitive is the christmas door mat niche?

4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for christmas door mat peak?

Demand peaks in Nov–Dec; the busiest month runs 473.2× the quietest.

What does it cost to enter the christmas door mat niche?

Listings span £2.82–£10.02; the average listing price is £6.85 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.

christmas door mat

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Incredible37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Avg price

Bad£6.85

avg listing price — sweet spot $15–$100

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

Market size

Bad£0

£0/yr · 217K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.82–£10.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, christmas door mat is a £0/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 21/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

christmas door mat market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £34K–£41K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2,048
Page quality: 0%
Prime: 50%
Sponsored: 0%
Out of stock: 52.3%
Avg brand age: 28 months
Avg seller age: 227 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

OHS35%
Qylazune28%
Leikedun19%
Qurygin19%

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -20.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 473.2×

Open Trend

Top christmas door mat search terms

christmas door mat107K/yr +57.1%0.2% conv.
christmas doormat23K/yr +5.2%0.7% conv.
christmas mat22K/yr -35.4%0.0% conv.
christmas mats7K/yr -10.8%0.0% conv.
christmas door mats16K/yr -43.2%0.0% conv.
christmas door mat outdoor16K/yr -75.8%0.0% conv.
christmas outdoor mat7K/yr -58.3%0.0% conv.
xmas door mat9K/yr -76.1%0.0% conv.
christmas door mat indoor5K/yr -68.1%0.0% conv.
christmas doormat outdoor6K/yr -98.7%0.0% conv.

All search terms

Top christmas door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OHS Coir Door Mats Indoor & Outdoor Bow Print Non-Slippery Heavy Duty Stylish Entrance Washable Door Mat Perfect Dirt Trapping Doormats Natural/Red - 40 x 60cm

OHS£8.584.5★23 rev

Christmas Decorations Door Mat Indoor and Outdoor Three Trees Home Decoration Pattern Welcome Mat for Non Slip Backing Front Door Porch and Home Bathroom Merry Xmas and Happy New Years Doormat 40x60cm

Qylazune£5.993.4★21 rev

TsLinc Christmas Area Rug Christmas Non-slip Doormats 3D Caroset Carpets Decor 40x120CM Bath Mats and Rugs Santa Claus and Elk Printed Decorative Xmas Decor Ornaments Party Decor Gifts(Santa Claus)

Leikedun£10.023.2★103 rev

Qurygin Christmas Gingerbread Mat 60x40cm PVC Cute Gingerbread House Holiday Door Mats Christmas Doormat Indoor Outdoor Outdoor Gingerbreads House Welcome Mats For Bedroom Shower Floor

Qurygin£2.825.0★1 rev

Newest

by launch date

Qurygin Christmas Gingerbread Mat 60x40cm PVC Cute Gingerbread House Holiday Door Mats Christmas Doormat Indoor Outdoor Outdoor Gingerbreads House Welcome Mats For Bedroom Shower Floor

Qurygin£2.821 rev

8mo ago

Qylazune£5.9921 rev

10mo ago

OHS Coir Door Mats Indoor & Outdoor Bow Print Non-Slippery Heavy Duty Stylish Entrance Washable Door Mat Perfect Dirt Trapping Doormats Natural/Red - 40 x 60cm

OHS£8.5823 rev

10mo ago

TsLinc Christmas Area Rug Christmas Non-slip Doormats 3D Caroset Carpets Decor 40x120CM Bath Mats and Rugs Santa Claus and Elk Printed Decorative Xmas Decor Ornaments Party Decor Gifts(Santa Claus)

Leikedun£10.02103 rev

5y ago

Common questions

Is christmas door mat profitable to sell on Amazon United Kingdom?: The niche generates £0/yr across 4 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (21/100).
How competitive is the christmas door mat niche?: 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for christmas door mat peak?: Demand peaks in Nov–Dec; the busiest month runs 473.2× the quietest.
What does it cost to enter the christmas door mat niche?: Listings span £2.82–£10.02; the average listing price is £6.85 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.