Skip to content

Christmas Door Mat

Fail

Shoppers spend only $0 a year here, so Christmas Door Mat is a Fail.

Flapen Score
21
21 / 100
Ranks 5,744 of 5,777 Home & Garden niches · −30 vs the category median of 51
Market size
£0/yr217K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Christmas Door Mat against its category

The dotted line is the Home & Garden average. Past it, Christmas Door Mat is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Door Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Door Mat 217K times last year and spent an estimated £0. All 4 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
christmas door mat107K searches a year

02 · Price

A sale here is worth £6.85.

Listings sell for £6.85 on average, from £2.82 to £10.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.85 that is £0 to £685 a year per listing.

Average price
£6.85under the $15 to $100 sweet spot
Price range
£2.82–£10.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£685
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 52.3% of listings are out of stock. The average listing ranks #2,048 within Doormats. It carries 37 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
52.3%
Average rank
#2,048in Doormats
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
37per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OHS35%
  • Qylazune28%
  • Leikedun19%
  • Qurygin19%

Demand

Christmas Door Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepOctNovDecJanFebMarJulAugSepOctNovDecJanFebMar

Peak months: Nov, Dec · busiest ÷ quietest = 473.2× · 11 of 12 months tracked

Search terms

Top Christmas Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas door mat107K/yr
  • christmas doormat23K/yr
  • christmas mat22K/yr
  • christmas mats7K/yr
  • christmas door mats16K/yr
  • christmas door mat outdoor16K/yr
  • christmas outdoor mat7K/yr
  • xmas door mat9K/yr
  • christmas door mat indoor5K/yr
  • christmas doormat outdoor6K/yr

FAQ

Common Christmas Door Mat questions

Answered from the same tracked data.