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Christmas Door Cover

Fail

Shoppers spend an estimated $25K a year here, so Christmas Door Cover is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£25K/yr114K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 11 sellers

Flapen Score

Christmas Door Cover against its category

The dotted line is the Home & Garden average. Past it, Christmas Door Cover is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Door Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Door Cover 114K times last year and spent an estimated £25K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
3.1%
Market size, estimated
£25Ka year
Peak month
December14.2× the quietest month
Top search term
door decorations29K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £3.31 to £19.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £6.88 that is £0 to £688 a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£3.31–£19.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£688
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #62 within Party Supplies. It carries 503 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
30.0%
Average rank
#62in Party Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Christmas Door Cover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

9%

  • Aisszhao28%
  • ILLUVA17%
  • Coolon17%
  • Rotupap15%
  • colorspec8%
  • ZSYIULIA7%
  • Open — no brand owns it (2 brands, 9%)

Demand

Christmas Door Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25DecJanFebMarSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 14.2×

Reviews and returns

What reviews say buyers love and hate about Christmas Door Cover

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Low quality door wreath”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Door Cover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data