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Christmas Door Cover

Fail

Shoppers spend only $25K a year here, so Christmas Door Cover is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£25K/yr114K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 11 sellers

Flapen Score

Christmas Door Cover against its category

The dotted line is the Home & Garden average. Past it, Christmas Door Cover is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Door Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Door Cover 114K times last year and spent an estimated £25K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
3.1%
Market size, estimated
£25Ka year
Peak month
December14.2× the quietest month
Top search term
door decorations29K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £3.31 to £19.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £6.88 that is £0 to £688 a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£3.31–£19.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£688
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #62 within Party Supplies. It carries 503 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
30.0%
Average rank
#62in Party Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Christmas Door Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • Aisszhao28%
  • ILLUVA17%
  • Coolon17%
  • Rotupap15%
  • colorspec8%
  • ZSYIULIA7%
  • Open — no brand owns it (2 brands, 9%)

Demand

Christmas Door Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25DecJanFebMarSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 14.2×

Reviews and returns

What reviews say buyers love and hate about Christmas Door Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.02

Low quality door wreath

Poor quality

very poor quality-looks very fake

Size-Overall12%−0.03

Didnt fit our door

Simply not fit for purpose

Very small

Value For Money10%+0.53

It is quite expensive

Over priced for what it is

Not worth it

Advertised Vs Actual Product10%−0.16

Looks nothing like the picture and a lot smaller and thinner

no way near what the picture looks like

not like the two advertised

Durability9%−0.21

then every small touch more would break

Item fell apart as soon as I took it out of it packaging

won't last more than a couple of seasons

Love

Quality-Overall33%−0.02

Item is lovely

Great quality

Good quality and looks really nice on my front door

Color10%+1.27

Colour was pretty

Lovely colour

The Champagne colour is beautiful

Value For Money9%+0.53

Excellent value

for the price theyre really great value

Well worth the money

Design-Overall6%+0.83

Lovely decoration

it looks lovely on my front door

adds a stylish touch all year round

Size-Overall6%−0.03

good size great value for money would definitely buy again

Fits our front door perfectly

True to size and looks great

Return

0.7% Return rate 48% Fixable by listing

Size-Overall24%▄▅▇▅▇█

Didnt fit our door

Simply not fit for purpose

Very small

Quality-Overall23%██▄█▆▄

Low quality door wreath

Poor quality

very poor quality-looks very fake

Advertised Vs Actual Product13%█▄▄█▅▇

Looks nothing like the picture and a lot smaller and thinner

no way near what the picture looks like

not like the two advertised

Material Quality10%▁▆▅█▅▇

Very flimsy, globes are polystyrene, won't last more than a couple of seasons

Its plastic not silk

Plastic

Color7%▅▆█▃▆▃

waste your money by COLORSPEC

FAQ

Common Christmas Door Cover questions

Answered from the same tracked data.