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Christmas Dinnerware Sets

Fail

Shoppers spend only $0 a year here, so Christmas Dinnerware Sets is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£0/yr258K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
62%top-5 click share · 10 brands · 20 sellers

Flapen Score

Christmas Dinnerware Sets against its category

The dotted line is the Home & Garden average. Past it, Christmas Dinnerware Sets is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Dinnerware Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Dinnerware Sets 258K times last year and spent an estimated £0. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December196.3× the quietest month
Top search term
christmas dinner set94K searches a year

02 · Price

A sale here is worth £44.64.

Listings sell for £44.64 on average, from £3.54 to £146.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £44.64 that is £0 to £4K a year per listing.

Average price
£44.64inside the $15 to $100 sweet spot
Price range
£3.54–£146.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #675 within Dinnerware Sets. It carries 208 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
62%
Out of stock, average day
31.1%
Average rank
#675in Dinnerware Sets
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
208per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Christmas Dinnerware Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

  • simpa43%
  • Villeroy & Boch13%
  • Dibor9%
  • MOMAHUA7%
  • Portmeirion6%
  • MALACASA5%
  • Open — no brand owns it (4 brands, 17%)

Demand

Christmas Dinnerware Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 196.3×

Search terms

Top Christmas Dinnerware Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas dinner set94K/yr
  • christmas plates dinner set49K/yr
  • christmas crockery19K/yr
  • christmas dinner plates59K/yr
  • christmas dinner sets12K/yr
  • christmas dinnerware sets17K/yr
  • christmas dining set8K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Dinnerware Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Good quality

Return

1.5% Return rate 0% Fixable by listing

Compatibility-Overall50%█▁▁▁▁▁
Value For Money50%▁▁▁█▁▁

FAQ

Common Christmas Dinnerware Sets questions

Answered from the same tracked data.