christmas diamond art
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.86–$13.86) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Review moat
Incredible93.02avg incumbent reviews — the moat a new listing must climb
Competition
Great23%top-5 click share — an open shelf
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 169K searches
Price range
Bad£2.86–£13.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas diamond art is a £40K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas diamond art market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £33K–£40K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #1,098
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 34.1%
- Avg brand age
- 23 months
- Avg seller age
- 236 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
43
Top-5 brand share
32%
Top 20: 76%
Top-5 click share
23%
Top 20: 64%
Open market
65%
- MAXBYE13%
- cdsnxore6%
- Viart5%
- NEWENMO4%
- horisen4%
- DPHERO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.4×
Top christmas diamond art search terms
- christmas diamond art71K/yr
- diamond art christmas43K/yr
- christmas diamond painting19K/yr
- diamond art christmas decorations10K/yr
- diamond painting christmas17K/yr
- christmas diamond art kits9K/yr
Top christmas diamond art products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
cdsnxore 5D Diamond Painting Kit Christmas Snow House Diamond Art Kits for Adults Home Decor 30x40 cm (309)
cdsnxore£4.854.6★482 rev
6 Pack Christmas Diamond Art Kits for Adults - Christmas 5D Diamond Painting Gem Art for Adults Gem Painting Kits for Wall Home Decor Arts Craft 12x16inch
Viart£13.484.5★26 rev
MAXBYE Christmas Diamond Painting Kits for Adults DIY Diamond Art Kits Santa Claus Round Full Drill for Beginner Christmas Elk Crystal Cross Stitch Gem Art Craft for Home Wall Decor Gifts 30x40cm
MAXBYE£5.004.6★264 rev
Christmas Diamond Art Kit 30x40cm 5D Full Drill Snow House Painting for Adults Winter Holiday Craft Kit Relaxing DIY Gift
horisen£4.684.5★62 rev
MAXBYE Diamond Painting Christmas Kits DIY Snowman Diamond Art Kits Adults Round Full Drill for Beginner Christmas Tree Gem Art Craft Crystal Cross Stitch for Home Wall Decor Gifts 30x40cm
MAXBYE£4.014.6★264 rev
Newest
by launch date
MLPKOI 17 Pieces Diamond Painting Christmas Keychain Xmas Santa Claus Snowman Drill Pendant Christmas Crafts Keychain Kit for DIY Key Ring Phone Charm Decor
MLPKOI£7.190 rev
CLYCTIP Christmas Diamond Painting Kits for Adults Christmas Diamond Art Kit Home Decor 30x40 cm(311UK)
CLYCTIP£3.7332 rev
Cosblisvia Snowman Christmas Diamond Art 5D Diamond Painting Kit Christmas Diamond Painting for Adults Beginners for Home Decor Holiday Craft DIY Gift (12 x 12 Inch)
Cosblisvia£2.869 rev
cdsnxore 5D Diamond Painting Kit Christmas Snow House Diamond Art Kits for Adults Home Decor 30x40 cm (309)
cdsnxore£4.85482 rev
Jawecci 6 Packs Christmas Diamond Painting Kits 5D DIY Snowman Santa Claus Diamond Art Kits for Adults Full Drill Round Diamond Dots Set Gifts 30X40cm
Jawecci£13.8658 rev
Trending
90-day click momentumMLPKOI 17 Pieces Diamond Painting Christmas Keychain Xmas Santa Claus Snowman Drill Pendant Christmas Crafts Keychain Kit for DIY Key Ring Phone Charm Decor
MLPKOI£7.190.0★
Large 5D Diamond Painting Kits for Adults Beginners Christmas Diamond Art Full Drill Round Dots Gem Painting Art Crafts Diamond DIY Kits for Wall Decor Home Office Decoration(31.5in*15.7in) Without
AOAOBIGS£12.664.6★
Jawecci 6 Packs Christmas Diamond Painting Kits 5D DIY Snowman Santa Claus Diamond Art Kits for Adults Full Drill Round Diamond Dots Set Gifts 30X40cm
Jawecci£13.864.6★
Cosblisvia Snowman Christmas Diamond Art 5D Diamond Painting Kit Christmas Diamond Painting for Adults Beginners for Home Decor Holiday Craft DIY Gift (12 x 12 Inch)
Cosblisvia£2.864.6★
8 Pcs Christmas Diamond Painting Coasters Santa Claus Diamond Art Coasters Suitable for Christmas Interior Decoration (4x4 Inch with Holder Cork Pads)
Mafenr Art£10.645.0★
What buyers say about christmas diamond art
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Always good quality”
“Good colours”
“Beautiful cards”
“Easy x”
“When completed you can see the picture perfectly”
“Nice size”
“Excellent present my friend is looking forward to doing these for Christmas”
“Daughter is enjoying this”
“Looks fabulous when finished”
What buyers complain about
“Cheap looking”
“Its not sticky enough”
“Very disappointed with the colour selection I could not get it to resemble the picture at all I ended up taking it to the charity shop half done”
“frustrating that couldn't finish it due to running out of one of the colours this is the second diamond painting from Amazon that has been short on drills”
Top return reasons
Common questions
- Is christmas diamond art profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 57 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the christmas diamond art niche?
- 40 brands and 43 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in christmas diamond art?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Color. The return rate is 0.5%.
- When does demand for christmas diamond art peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 17.4× the quietest.
- What does it cost to enter the christmas diamond art niche?
- Listings span £2.86–£13.86; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.