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Christmas Crafts for Kids

Maybe

Returns run at only 0.6% of orders. But buyers convert on only 1.3% of searches, so Christmas Crafts for Kids is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£79K/yr894K searches / yr
90-day growth
+40.2%search demand this quarter
Competition
33%top-5 click share · 26 brands · 42 sellers

Flapen Score

Christmas Crafts for Kids against its category

The dotted line is the Home & Garden average. Past it, Christmas Crafts for Kids is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Crafts for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Crafts for Kids 894K times last year and spent an estimated £79K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 894K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
894K
Growth, 90 days vs prior 90
+40.2%
Conversion, latest week
1.3%
Market size, estimated
£79Ka year
Peak month
December187.8× the quietest month
Top search term
christmas crafts234K searches a year

02 · Price

A sale here is worth £6.58.

Listings sell for £6.58 on average, from £2.28 to £25.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £6.58 that is £658 to £2K a year per listing.

Average price
£6.58under the $15 to $100 sweet spot
Price range
£2.28–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£658–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #947 within Beading & Jewellery-Making. It carries 397 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
97%
Out of stock, average day
19.9%
Average rank
#947in Beading & Jewellery-Making
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Christmas Crafts for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

42

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

33%

Top 20: 79%

Open market

44%

  • Baker Ross20%
  • HBell10%
  • Dlishka8%
  • SKJAXF7%
  • Skillmatics6%
  • Mrnsiet4%

Demand

Christmas Crafts for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 187.8×

Search terms

Top Christmas Crafts for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas crafts234K/yr
  • christmas craft92K/yr
  • christmas craft supplies43K/yr
  • christmas crafts for adults80K/yr
  • christmas crafts for kids188K/yr
  • christmas arts and crafts25K/yr
  • christmas activities for kids25K/yr
  • kids christmas crafts20K/yr
  • baker ross christmas22K/yr
  • christmas craft kit11K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Crafts for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.23

Smaller than expected

so small

tiny

Smudge Resistance17%−0.05

everything just smudged

Assembly/Installation8%

there was no where to attach a wire so not usable for my wreaths

Love

Quality-Overall31%+0.28

Good valuefoil crafts

Good quality

Made really well

Value For Money28%+1.25

Great value for money

Good value for money

Good value

Fun/Entertainment Experience13%+1.16

Fun children's activity

Great fun

My grandkids love doing these great way to keep them busy even I enjoy my time making these with them spot on

Collectibles9%+0.85

A very good collection for DIY Christmas decorations

Great sticker collection

Instructions/User Manual/Troubleshooting6%+0.55

He was able to follow the instructions without help

Return

0.6% Return rate 0% Fixable by listing

Value For Money33%▁▁▁▁▁█
Gifting Purpose33%█▁▁▁▁▁
Quality-Overall33%█▁▁▁▁▁

FAQ

Common Christmas Crafts for Kids questions

Answered from the same tracked data.