christmas crafts for kids
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Great396.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.28–£25.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£79K£79K/yr · 894K searches
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, christmas crafts for kids is a £79K/yr Amazon United Kingdom market (894K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas crafts for kids market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- £197K–£263K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #947
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 23%
- Out of stock
- 19.9%
- Avg brand age
- 30 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
42
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
33%
Top 20: 79%
Open market
44%
- Baker Ross20%
- HBell10%
- Dlishka8%
- SKJAXF7%
- Skillmatics6%
- Mrnsiet4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 187.8×
Top christmas crafts for kids search terms
- christmas crafts234K/yr
- christmas craft92K/yr
- christmas craft supplies43K/yr
- christmas crafts for adults80K/yr
- christmas crafts for kids188K/yr
- christmas arts and crafts25K/yr
- christmas activities for kids25K/yr
- kids christmas crafts20K/yr
- baker ross christmas22K/yr
- christmas craft kit11K/yr
Top christmas crafts for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Dry Clay DIY Snowman Craft Kit for Kids Christmas Polymer Clay Ornament Making Set with Clay Tools Hats&Scarves Arts and Crafts for Kids Xmas Party Activities Stocking Fillers&Fun Gifts(Snowman)
Dlishka£8.914.8★44 rev
40Pcs DIY Wooden Christmas Tree Decorations Crafts for Adults Make Your Own Ornaments Round Wooden Chips Snowman Star With 4 Bundles of Rope
SKJAXF£6.544.2★13 rev
HBell 60pcs Christmas Ornaments Set - Wooden Baubles with Holes Unfinished Wooden Slices Colorful Bells and Watercolor Pen for Kids DIY Crafts Christmas Hanging Decoration Xmas Gifts
HBell£10.514.6★275 rev
Skillmatics Foil Fun - Holiday Magic No Mess Art for Kids Christmas Craft Kits & Supplies DIY Creative Activity Travel Toys Gifts for Boys & Girls Ages 4 5 6 7 8 9
Skillmatics£11.504.7★6,518 rev
Baker Ross Christmas Chimney Pop-up Colour-in Cards - Pack of 6 Christmas Card Making for Kids (AR850)
Baker Ross£3.454.6★286 rev
Newest
by launch date
Wooden Christmas Tree Decorations 100 Pieces Christmas Wooden Decoration for DIY Crafts Holiday Ornaments Festive Tree Decor 3 cm
KBCYRT£3.984 rev
10 Sets Snowman Wooden Beads Christmas Beads Smiling Snowmen Tree DIY Craft Ornament Wooden Snow Man Round Bead with Hemp Rope Assembly Crafting Pendent Decorations Suit for Christmas New Year Parties
VNDKGN£5.926 rev
Air Dry Clay DIY Snowman Craft Kit for Kids Christmas Polymer Clay Ornament Making Set with Clay Tools Hats&Scarves Arts and Crafts for Kids Xmas Party Activities Stocking Fillers&Fun Gifts(Snowman)
Dlishka£8.9144 rev
Flankor Christmas Beads Kit - 24Pcs Christmas Crafts for Adults Families Beaded Ornament Kit to Make Wreath Xmax Tree Candy Cane Xmax Party Supplies
Flankor£4.770 rev
Trimits Christmas Felt Decoration Kits 11.5 x 8.5cm Beaded Bell
Trimits£2.742 rev
Trending
90-day click momentum
Thealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)
Thealyn£7.274.7★
Trimits Christmas Felt Decoration Kits 11.5 x 8.5cm Beaded Bell
Trimits£2.745.0★
Wooden Christmas Tree Decorations 100 Pieces Christmas Wooden Decoration for DIY Crafts Holiday Ornaments Festive Tree Decor 3 cm
KBCYRT£3.983.2★
ExploreUncharted 20PCS Christmas Diamond Painting Kits 5D DIY Diamond Painting Keychain Christmas Hanging Diamond Art Kits Diamond Art Christmas Ornaments for Kids Crafts Family Decor (Colour 20PCS)
ExploreUncharted£9.894.5★
FUIPVGI 50pcs Christmas Assorted Craft Yuletide Resin Flat back Charms Christmas Tree Snowman Bell Resin Decoration for Handiwork Making DIY Handiwork Making Ornament Scrapbooking. (50pcs)
FUIPVGI£4.774.5★
What buyers say about christmas crafts for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Good valuefoil crafts”
“Great value for money”
“Fun children's activity”
“A very good collection for DIY Christmas decorations”
“He was able to follow the instructions without help”
“Plenty of fun creating scenes”
“Looked so pretty on my christmas gift boxes”
“Nice assortment”
What buyers complain about
“Smaller than expected”
“everything just smudged”
“there was no where to attach a wire so not usable for my wreaths”
Top return reasons
Common questions
- Is christmas crafts for kids profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +40.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the christmas crafts for kids niche?
- 26 brands and 42 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in christmas crafts for kids?
- Top complaints mined from reviews: Size-Overall, Smudge Resistance, Assembly/Installation. The return rate is 0.6%.
- When does demand for christmas crafts for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 187.8× the quietest.
- What does it cost to enter the christmas crafts for kids niche?
- Listings span £2.28–£25.50; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.