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Christmas Craft Supplies

Fail

Prices span $1.95–$7.87, mostly outside the sweet spot, so Christmas Craft Supplies is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£19K/yr101K searches / yr
90-day growth
+60.6%search demand this quarter
Competition
63%top-5 click share · 9 brands · 15 sellers

Flapen Score

Christmas Craft Supplies against its category

The dotted line is the Home & Garden average. Past it, Christmas Craft Supplies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Craft Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Craft Supplies 101K times last year and spent an estimated £19K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+60.6%
Conversion, latest week
4.4%
Market size, estimated
£19Ka year
Peak month
November69.5× the quietest month
Top search term
christmas craft supplies43K searches a year

02 · Price

A sale here is worth £4.40.

Listings sell for £4.40 on average, from £1.95 to £7.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £4.40 that is £0 to £440 a year per listing.

Average price
£4.40under the $15 to $100 sweet spot
Price range
£1.95–£7.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£440
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #475 within Party Supplies. It carries 372 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
85%
Out of stock, average day
20.3%
Average rank
#475in Party Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Craft Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Italian Options41%
  • Kalolary12%
  • HUPOO11%
  • FUIPVGI9%
  • UZEXYO9%
  • Thealyn6%
  • Open — no brand owns it (3 brands, 13%)

Demand

Christmas Craft Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 69.5×

Search terms

Top Christmas Craft Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas craft supplies43K/yr
  • christmas crafting11K/yr
  • christmas embellishments10K/yr
  • christmas embellishments for craft7K/yr
  • christmas craft decorations11K/yr
  • christmas crafts supplies8K/yr
  • christmas crafting supplies8K/yr
  • craft christmas decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Craft Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.55

Small

much smaller than they look in the pictures shown

Assembly/Installation25%−0.09

there was no where to attach a wire so not usable for my wreaths

Love

Quality-Overall50%+0.99

Good quality

Made really well

Sparkling ✨️ Fantastic quality and price

Value For Money21%+2.05

Great value for money

good value for money

Collectibles14%+1.27

A very good collection for DIY Christmas decorations

Gifting Purpose7%+0.59

Looked so pretty on my christmas gift boxes

Return

0.5% Return rate 0% Fixable by listing

Quality-Overall100%█▁▁▁▁▁

FAQ

Common Christmas Craft Supplies questions

Answered from the same tracked data.