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Christmas Craft Supplies

prices mostly outside the sweet spot ($1.95–$7.87) — Christmas Craft Supplies doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 5Growth 75Conversion 53Competition 38Returns 97Price range 0Avg price 12Brand share 39Review moat 81Quality gap 53
This niche Category average

Is Christmas Craft Supplies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Christmas Craft Supplies is a £19K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Christmas Craft Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +60.6% over the last 90 days and 4.4% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr4K
Search volume / yr+60.6%101K
Conversion rate4.4%
Avg price£4.40

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers9 · 15
Top-5 product click share63%
Open market19%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement23%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews372

Top Christmas Craft Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Italian Options41%
  • Kalolary12%
  • HUPOO11%
  • FUIPVGI9%
  • UZEXYO9%
  • Thealyn6%
  • Open — no brand owns it (3 brands, 13%)

Christmas Craft Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR4.4%Products13Brands9Top 5 Brands81%OOS Rate20.3%Rating4.4★Reviews372Avg BSR#475
10K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 69.5×

Top Christmas Craft Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • christmas craft supplies43K/yr
  • christmas crafting11K/yr
  • christmas embellishments10K/yr
  • christmas embellishments for craft7K/yr
  • christmas craft decorations11K/yr
  • christmas crafts supplies8K/yr
  • christmas crafting supplies8K/yr
  • craft christmas decorations4K/yr

What reviews say buyers love and hate about Christmas Craft Supplies

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall50%

Good quality

Value For Money21%

Great value for money

Collectibles14%

A very good collection for DIY Christmas decorations

Gifting Purpose7%

Looked so pretty on my christmas gift boxes

What buyers complain about

75% of reviews
Size-Overall50%

Small

Assembly/Installation25%

there was no where to attach a wire so not usable for my wreaths

Christmas Craft Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
100%

Common Christmas Craft Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Christmas Craft Supplies 47/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +60.6% over the last 90 days.
Search demand for Christmas Craft Supplies on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 69.5× the quietest.