christmas craft supplies
Skip itPrices mostly outside the sweet spot ($1.95–$7.87) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great371.92avg incumbent reviews — the moat a new listing must climb
Growth
Great+60.6%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.40avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 101K searches
Price range
Bad£1.95–£7.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas craft supplies is a £19K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
christmas craft supplies market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £13K–£18K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #475
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 23%
- Out of stock
- 20.3%
- Avg brand age
- 36 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
13%
- Italian Options41%
- Kalolary12%
- HUPOO11%
- FUIPVGI9%
- UZEXYO9%
- Thealyn6%
- Open — no brand owns it (3 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +60.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 69.5×
Top christmas craft supplies search terms
- christmas craft supplies43K/yr
- christmas crafting11K/yr
- christmas embellishments10K/yr
- christmas embellishments for craft7K/yr
- christmas craft decorations11K/yr
- christmas crafts supplies8K/yr
- christmas crafting supplies8K/yr
- craft christmas decorations4K/yr
Top christmas craft supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Italian Options 2cm Small Red Handmade Poinsettia Christmas Flower Card Making Craft Decorations (30 pieces)
Italian Options£3.954.5★724 rev
Kalolary Christmas Assorted Craft Resin Ornaments Miniature Ornaments Santa Snowman Tree Bell Resin Decoration for Craft Making Ornament Scrapbooking DIY Crafts(50Pcs)
Kalolary£6.484.5★650 rev
Christmas Holly Berries Embellishment 100Pcs Mini Craft Berry Greens Leaf Sequins Fabric Leaf Confetti for Christmas Card Gift Tags Table DIY Craft Decorations.(3.5cm)
HUPOO£4.934.5★74 rev
FUIPVGI 50pcs Christmas Assorted Craft Yuletide Resin Flat back Charms Christmas Tree Snowman Bell Resin Decoration for Handiwork Making DIY Handiwork Making Ornament Scrapbooking. (50pcs)
FUIPVGI£4.774.5★21 rev
UZEXYO 100pcs Mini Holly Berries Artificial Leaves for Christmas Decorations Crafts Small Fabric Triple Leaf Embellishments for Wreath Card Making
UZEXYO£4.614.0★10 rev
Newest
by launch dateUZEXYO 100pcs Mini Holly Berries Artificial Leaves for Christmas Decorations Crafts Small Fabric Triple Leaf Embellishments for Wreath Card Making
UZEXYO£4.6110 rev
Thealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)
Thealyn£7.27186 rev
FUIPVGI 50pcs Christmas Assorted Craft Yuletide Resin Flat back Charms Christmas Tree Snowman Bell Resin Decoration for Handiwork Making DIY Handiwork Making Ornament Scrapbooking. (50pcs)
FUIPVGI£4.7721 rev
108PCS Christmas Wreath Making Decoration Artificial Pine Cone Berry Set Natural Pine Cone Red Holly Berries Pines Branches for DIY Xmas Wreath Decorations Crafts Christmas Tree Ornament
Dorclife£7.8770 rev
Italian Options 2cm Small Red Handmade Poinsettia Christmas Flower Card Making Craft Decorations (30 pieces)
Italian Options£3.95724 rev
Trending
90-day click momentumThealyn 12 Pack 50cm Metal Wreath Frame Wire Wreath Rings for Christmas New Year Party Home Decor Crafts Supplies (20 Inch)
Thealyn£7.274.7★
UZEXYO 100pcs Mini Holly Berries Artificial Leaves for Christmas Decorations Crafts Small Fabric Triple Leaf Embellishments for Wreath Card Making
UZEXYO£4.614.0★
Italian Options Glitter Christmas Puddings Christmas Craft Decorations (Pack of 8)
Italian Options£1.954.5★
Italian Options 3cm Tartan Poinsettia Christmas Flower Craft Decorations - Self Adhesive (9 pcs)
Italian Options£2.434.3★
Italian Options Jingle Bells Christmas Craft Decoration Self Adhesive 3.5cm x 4cm (6 pcs)
Italian Options£2.764.5★
What buyers say about christmas craft supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great value for money”
“A very good collection for DIY Christmas decorations”
“Looked so pretty on my christmas gift boxes”
What buyers complain about
“Small”
“there was no where to attach a wire so not usable for my wreaths”
Top return reasons
Common questions
- Is christmas craft supplies profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +60.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the christmas craft supplies niche?
- 9 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in christmas craft supplies?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation. The return rate is 0.5%.
- When does demand for christmas craft supplies peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 69.5× the quietest.
- What does it cost to enter the christmas craft supplies niche?
- Listings span £1.95–£7.87; the average listing price is £4.40 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.