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Christmas Craft Supplies

Fail

Prices span $1.95–$7.87, mostly outside the sweet spot, so Christmas Craft Supplies is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£19K/yr101K searches / yr
90-day growth
+60.6%search demand this quarter
Competition
63%top-5 click share · 9 brands · 15 sellers

Flapen Score

Christmas Craft Supplies against its category

The dotted line is the Home & Garden average. Past it, Christmas Craft Supplies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Craft Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Craft Supplies 101K times last year and spent an estimated £19K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+60.6%
Conversion, latest week
4.4%
Market size, estimated
£19Ka year
Peak month
November69.5× the quietest month
Top search term
christmas craft supplies43K searches a year

02 · Price

A sale here is worth £4.40.

Listings sell for £4.40 on average, from £1.95 to £7.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £4.40 that is £0 to £440 a year per listing.

Average price
£4.40under the $15 to $100 sweet spot
Price range
£1.95–£7.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£440
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #475 within Party Supplies. It carries 372 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
85%
Out of stock, average day
20.3%
Average rank
#475in Party Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Craft Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

13%

  • Italian Options41%
  • Kalolary12%
  • HUPOO11%
  • FUIPVGI9%
  • UZEXYO9%
  • Thealyn6%
  • Open — no brand owns it (3 brands, 13%)

Demand

Christmas Craft Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 69.5×

Search terms

Top Christmas Craft Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas craft supplies43K/yr
  • christmas crafting11K/yr
  • christmas embellishments10K/yr
  • christmas embellishments for craft7K/yr
  • christmas craft decorations11K/yr
  • christmas crafts supplies8K/yr
  • christmas crafting supplies8K/yr
  • craft christmas decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Craft Supplies

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Christmas Craft Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data