Christmas Cracker Hats
FailThe top 5 products take 100% of clicks, so Christmas Cracker Hats is a Fail.
- Flapen Score
- 28 / 100Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 5128
- Market size
- £10K/yr37K searches / yr
- 90-day growth
- -32.3%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 24 sellers
Flapen Score
Christmas Cracker Hats against its category
The dotted line is the Home & Garden average. Past it, Christmas Cracker Hats is stronger. Inside it, weaker.
Market
The Christmas Cracker Hats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Cracker Hats 37K times last year and spent an estimated £10K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -32.3%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £10Ka year
- Peak month
- December58.0× the quietest month
- Top search term
- paper hats6K searches a year
02 · Price
A sale here is worth £6.29.
Listings sell for £6.29 on average, from £4.46 to £10.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.29 that is £629 to £2K a year per listing.
- Average price
- £6.29under the $15 to $100 sweet spot
- Price range
- £4.46–£10.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £629–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #130 within Party Supplies. It carries 177 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #130in Party Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 177per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Christmas Cracker Hats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Henbrandt 100 x Cracker Hats Paper Crowns DIY Christmas Crackers Family Arts and Crafts Make Your Own Novelty Xmas Crackers Stocking Fillers Party Favours for Xmas Birthdays Weddings Anniversaries
- Price
- £4.46
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 14y ago

Storm&Lighthouse 100x Christmas Crackers Hats Tissue Paper Crown DIY Cracker Make Your Own Crackers Christmas Cracker Fillers Party Hats
- Price
- £5.10
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Plastico A255 Disposable Forage Hat White (Pack of 100)
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 11y ago

Baker Ross EV1352 Concertina Top Hat Kits - Pack of 4 32cm Paper Hats Assorted Colours Costume Accessory
- Price
- £5.37
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 14y ago
Trending
90-day click momentum
Baker Ross EV1352 Concertina Top Hat Kits - Pack of 4 32cm Paper Hats Assorted Colours Costume Accessory
- Price
- £5.37
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 14y ago

Plastico A255 Disposable Forage Hat White (Pack of 100)
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 11y ago

Storm&Lighthouse 100x Christmas Crackers Hats Tissue Paper Crown DIY Cracker Make Your Own Crackers Christmas Cracker Fillers Party Hats
- Price
- £5.10
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Henbrandt 100 x Cracker Hats Paper Crowns DIY Christmas Crackers Family Arts and Crafts Make Your Own Novelty Xmas Crackers Stocking Fillers Party Favours for Xmas Birthdays Weddings Anniversaries
- Price
- £4.46
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 14y ago
Newest
by launch date
Storm&Lighthouse 100x Christmas Crackers Hats Tissue Paper Crown DIY Cracker Make Your Own Crackers Christmas Cracker Fillers Party Hats
- Price
- £5.10
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Plastico A255 Disposable Forage Hat White (Pack of 100)
- Price
- £10.25
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 11y ago

Baker Ross EV1352 Concertina Top Hat Kits - Pack of 4 32cm Paper Hats Assorted Colours Costume Accessory
- Price
- £5.37
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 14y ago

Henbrandt 100 x Cracker Hats Paper Crowns DIY Christmas Crackers Family Arts and Crafts Make Your Own Novelty Xmas Crackers Stocking Fillers Party Favours for Xmas Birthdays Weddings Anniversaries
- Price
- £4.46
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- HENBRANDT38%
- Storm&Lighthouse24%
- Plastico22%
- Baker Ross16%
Demand
Christmas Cracker Hats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 58.0×
Search terms
Top Christmas Cracker Hats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper hats6K/yr
- christmas cracker hats11K/yr
- cracker hats7K/yr
- paper hats for crackers4K/yr
- christmas paper hats5K/yr
- christmas cracker hats and jokes3K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Cracker Hats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too small
though come came apart when pulled too much
Love
really nice colours
Very good quality
Return
0.5% Return rate 33% Fixable by listing
too small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Cracker Hats questions
Answered from the same tracked data.









