Skip to content

Christmas Cookie Cutter

Fail

Prices span $3.64–$8.33, mostly outside the sweet spot, so Christmas Cookie Cutter is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£14K/yr290K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
56%top-5 click share · 14 brands · 19 sellers

Flapen Score

Christmas Cookie Cutter against its category

The dotted line is the Home & Garden average. Past it, Christmas Cookie Cutter is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Cookie Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Cookie Cutter 290K times last year and spent an estimated £14K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
0.9%
Market size, estimated
£14Ka year
Peak month
December225.9× the quietest month
Top search term
christmas cookie cutters178K searches a year

02 · Price

A sale here is worth £5.35.

Listings sell for £5.35 on average, from £3.64 to £8.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.35 that is £3K to £4K a year per listing.

Average price
£5.35under the $15 to $100 sweet spot
Price range
£3.64–£8.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #1,357 within Bakeware. It carries 433 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#1,357in Bakeware
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Christmas Cookie Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£690£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

23%

  • Keepaty30%
  • Keepatyart15%
  • ririess13%
  • Keewah7%
  • JSTHHTT6%
  • MIUTME6%

Demand

Christmas Cookie Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 225.9×

Search terms

Top Christmas Cookie Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas cookie cutters178K/yr
  • christmas cutters32K/yr
  • cookie cutters christmas11K/yr
  • christmas cookie cutter13K/yr
  • christmas cookie cutters large6K/yr
  • christmas cutters for clay5K/yr
  • christmas biscuit cutters12K/yr
  • xmas cookie cutters10K/yr
  • christmas cutters for baking12K/yr
  • large christmas cookie cutters4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Cookie Cutter

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Ease Of Use20%+1.23

Easy to use

Advertised Vs Actual Product20%+1.23

exactly as described

Quality-Overall20%+1.23

Good quality

Shape/Style20%+1.23

So many shapes for such a reasonable price

Strength20%−0.30

Strong holds it's shape well very easy to use

Return

0.9% Return rate 63% Fixable by listing

Size-Overall63%▅▁▁█▁▁
Strength25%█▁▁▁▁▁
Thin13%█▁▁▁▁▁

FAQ

Common Christmas Cookie Cutter questions

Answered from the same tracked data.