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Christmas Confetti

Fail

The top 5 products take 100% of clicks, so Christmas Confetti is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£12K/yr56K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Christmas Confetti against its category

The dotted line is the Home & Garden average. Past it, Christmas Confetti is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Confetti market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Confetti 56K times last year and spent an estimated £12K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
5.3%
Market size, estimated
£12Ka year
Peak month
December154.6× the quietest month
Top search term
christmas confetti26K searches a year

02 · Price

A sale here is worth £3.99.

Listings sell for £3.99 on average, from £3.17 to £4.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £3.99 that is £399 to £998 a year per listing.

Average price
£3.99under the $15 to $100 sweet spot
Price range
£3.17–£4.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£399–£998
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #488 within Party Supplies. It carries 48 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
36.2%
Average rank
#488in Party Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Christmas Confetti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • MplehDa45%
  • AIVEKE24%
  • BrambleCo21%
  • Lezevn9%

Demand

Christmas Confetti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26AugSepOctNovDecJanJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 154.6×

Search terms

Top Christmas Confetti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas confetti26K/yr
  • christmas sequins10K/yr
  • snowflake confetti6K/yr
  • christmas sequins for crafts5K/yr
  • christmas table confetti9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Confetti

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%

Bought for a current craft project, loads of sequins so good value for money and theyre really good quality too, very pretty

Value For Money25%

Good price too for such a large amount

Color25%

Really pretty

Return

0.5% Return rate 100% Fixable by listing

Color100%█▁▁▁▁▁

FAQ

Common Christmas Confetti questions

Answered from the same tracked data.