Skip to content

Christmas Card Making Kits

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $60K a year here, so Christmas Card Making Kits is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£60K/yr107K searches / yr
90-day growth
+92.6%search demand this quarter
Competition
34%top-5 click share · 11 brands · 20 sellers

Flapen Score

Christmas Card Making Kits against its category

The dotted line is the Home & Garden average. Past it, Christmas Card Making Kits is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Card Making Kits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Card Making Kits 107K times last year and spent an estimated £60K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+92.6%
Conversion, latest week
4.7%
Market size, estimated
£60Ka year
Peak month
December61.4× the quietest month
Top search term
christmas card making kits35K searches a year

02 · Price

A sale here is worth £12.06.

Listings sell for £12.06 on average, from £2.95 to £47.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.06 that is £0 to £1K a year per listing.

Average price
£12.06under the $15 to $100 sweet spot
Price range
£2.95–£47.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #332 within Paper & Paper Crafts. It carries 114 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
79%
Out of stock, average day
18.5%
Average rank
#332in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Card Making Kits products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

20

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 84%

Open market

11%

  • Katy Sue67%
  • Hunkydory6%
  • Le Suh5%
  • CAYUDEN4%
  • Chic Cottage Crafts4%
  • Baker Ross3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Christmas Card Making Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.4×

Search terms

Top Christmas Card Making Kits search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas card making kits35K/yr
  • christmas card making supplies31K/yr
  • christmas card making11K/yr
  • christmas card making kit5K/yr
  • christmas card making kits for adults6K/yr
  • make your own christmas cards10K/yr
  • christmas card craft5K/yr
  • christmas card making kits for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Card Making Kits

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Assembly/Installation”
0.5%of orders come back
“They were fiddly to put together”
A buyer, on “Assembly/Installation”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Christmas Card Making Kits questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data