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Christmas Card Making Kits

Christmas Card Making Kits shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 15Growth 88Conversion 56Competition 81Returns 98Price range 73Avg price 51Brand share 32Review moat 94Quality gap 37
This niche Category average

Is Christmas Card Making Kits profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Christmas Card Making Kits is a £60K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 61/100.

Christmas Card Making Kits: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +92.6% over the last 90 days and 4.7% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr6K
Search volume / yr+92.6%107K
Conversion rate4.7%
Avg price£12.06

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 20
Top-5 product click share34%
Open market14%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement43%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews114

Top Christmas Card Making Kits products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

34%

Top 20: 84%

Open market

11%

  • Katy Sue67%
  • Hunkydory6%
  • Le Suh5%
  • CAYUDEN4%
  • Chic Cottage Crafts4%
  • Baker Ross3%
  • Open — no brand owns it (5 brands, 11%)

Christmas Card Making Kits demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR4.7%Products28Brands11Top 5 Brands86%OOS Rate18.5%Rating4.5★Reviews114Avg BSR#332
12K8KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.4×

Top Christmas Card Making Kits search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • christmas card making kits35K/yr
  • christmas card making supplies31K/yr
  • christmas card making11K/yr
  • christmas card making kit5K/yr
  • christmas card making kits for adults6K/yr
  • make your own christmas cards10K/yr
  • christmas card craft5K/yr
  • christmas card making kits for kids4K/yr

What reviews say buyers love and hate about Christmas Card Making Kits

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Ease Of Use28%

Easy to use

Collectibles16%

Beautiful cards

Value For Money14%

Great value

Color11%

Colours great really good q uality

Quality-Overall9%

Delightful kit

What buyers complain about

100% of reviews
Assembly/Installation33%

They were fiddly to put together

Value For Money33%

expensive & fiddly

Advertised Vs Actual Product33%

Not as expected

Christmas Card Making Kits return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Strength
100%

Common Christmas Card Making Kits questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Christmas Card Making Kits 61/100 on Amazon United Kingdom — Worth a look. The niche generates £60K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +92.6% over the last 90 days.
Search demand for Christmas Card Making Kits on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 61.4× the quietest.