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Christmas Card Making Kits

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $60K a year here, so Christmas Card Making Kits is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£60K/yr107K searches / yr
90-day growth
+92.6%search demand this quarter
Competition
34%top-5 click share · 11 brands · 20 sellers

Flapen Score

Christmas Card Making Kits against its category

The dotted line is the Home & Garden average. Past it, Christmas Card Making Kits is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Card Making Kits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Card Making Kits 107K times last year and spent an estimated £60K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+92.6%
Conversion, latest week
4.7%
Market size, estimated
£60Ka year
Peak month
December61.4× the quietest month
Top search term
christmas card making kits35K searches a year

02 · Price

A sale here is worth £12.06.

Listings sell for £12.06 on average, from £2.95 to £47.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.06 that is £0 to £1K a year per listing.

Average price
£12.06under the $15 to $100 sweet spot
Price range
£2.95–£47.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #332 within Paper & Paper Crafts. It carries 114 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
79%
Out of stock, average day
18.5%
Average rank
#332in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Card Making Kits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

34%

Top 20: 84%

Open market

11%

  • Katy Sue67%
  • Hunkydory6%
  • Le Suh5%
  • CAYUDEN4%
  • Chic Cottage Crafts4%
  • Baker Ross3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Christmas Card Making Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.4×

Search terms

Top Christmas Card Making Kits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas card making kits35K/yr
  • christmas card making supplies31K/yr
  • christmas card making11K/yr
  • christmas card making kit5K/yr
  • christmas card making kits for adults6K/yr
  • make your own christmas cards10K/yr
  • christmas card craft5K/yr
  • christmas card making kits for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Card Making Kits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation33%+0.72

They were fiddly to put together

Value For Money33%−0.11

expensive & fiddly

Advertised Vs Actual Product33%−0.14

Not as expected

Love

Ease Of Use28%+1.89

Easy to use

The kit is easy to make

These were simple to make

Collectibles16%+0.92

Beautiful cards

Very nice card kits

I will be buying it again I have made some beautiful cards

Value For Money14%−0.11

Great value

Value for money

Good quality value for money product

Color11%−0.05

Colours great really good q uality

Lovely deep colours

Lovely selection of patterns/colours

Quality-Overall9%+0.52

Delightful kit

Very nice kit

the quality has always been good

Return

0.5% Return rate 0% Fixable by listing

Strength100%

FAQ

Common Christmas Card Making Kits questions

Answered from the same tracked data.