Is christmas card making kits profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +92.6%. Flapen's verdict: Worth a look (61/100).

How competitive is the christmas card making kits niche?

11 brands and 20 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in christmas card making kits?

Top complaints mined from reviews: Assembly/Installation, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for christmas card making kits peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 61.4× the quietest.

What does it cost to enter the christmas card making kits niche?

Listings span £2.95–£47.39; the average listing price is £12.06 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.

christmas card making kits

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great114.25

avg incumbent reviews — the moat a new listing must climb

Growth

Great+92.6%

90-day search growth — must beat 0% to launch

Competition

Great34%

top-5 click share — an open shelf

Price range

Good£2.95–£47.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.06

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad£60K

£60K/yr · 107K searches

According to Flapen's Amazon United Kingdom niche tracking, christmas card making kits is a £60K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

christmas card making kits market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £60K–£72K; units × avg price
Conversion rate: 4.7%
Avg BSR: #332
Page quality: 0%
Prime: 79%
Sponsored: 43%
Out of stock: 18.5%
Avg brand age: 36 months
Avg seller age: 205 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

34%

Top 20: 84%

Open market

11%

Katy Sue67%
Hunkydory6%
Le Suh5%
CAYUDEN4%
Chic Cottage Crafts4%
Baker Ross3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +92.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 61.4×

Open Trend

Top christmas card making kits search terms

christmas card making kits35K/yr +208.7%1.8% conv.
christmas card making supplies31K/yr +78.9%0.5% conv.
christmas card making11K/yr +53.6%0.4% conv.
christmas card making kit5K/yr +118.6%0.9% conv.
christmas card making kits for adults6K/yr +54.8%1.1% conv.
make your own christmas cards10K/yr -42.9%0.0% conv.
christmas card craft5K/yr -71.4%0.0% conv.
christmas card making kits for kids4K/yr -100.0%0.0% conv.

All search terms

Top christmas card making kits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Katy Sue Christmas Garden Picket Fence Card Making Kit - 8 Shaped Cards Die-Cut Embellishments Background Scenes Sticky Foam Pads Instructions & 8 Envelopes for Christmas Card Making Supplies

Katy Sue£12.614.6★117 rev

Katy Sue Christmas Flower Pots Card Making Kit. Contains 8 x 300 GSM Cards Envelopes 3D Die-Cut Decoupage Paper Bows Sticky Foam Pads & 2 Sheets of Christmas Sentiment Banners

Katy Sue£14.204.5★125 rev

Katy Sue Watercolour Christmas Animals Die-Cut Pop Up Cards. Contains 12 Cards Images of Robin Reindeer Fox & Owl Supports Sticky Foam Pads & 12 Envelopes. Finished Size 120 x 110 Millimetres

Katy Sue£12.484.6★174 rev

Katy Sue Nativity Scenes Pop Up Christmas Card Making Kit for Adults. Makes 12 Cards & Contains Nativity 3D Die-Cut Decoupage Supports Envelopes Instructions & Foam Pads for Christmas Card Making

Katy Sue£12.514.6★100 rev

Katy Sue Christmas Gnomes Die Cut Pop Up Card Making Kit for Adults. Makes 12 Cards & Contains Gnome Die Cut Decoupage Paper Sheets Supports Envelopes & Foam Pads For Christmas Card Making Supplies

Katy Sue£12.504.6★92 rev

Newest

by launch date

Katy Sue Die Cut Decoupage Christmas Gnomes Pack of 12 Makes 24 Christmas Card Toppers Festive Gnome Designs Die Cut Card Making Kit Illustrations by Teresa Goodridge

Katy Sue£14.290 rev

1mo ago

Katy Sue Cosy Christmas Gnomes Card Making Kit | Makes 8 Handmade Christmas Cards | Die Cut Toppers Backgrounds & Foam Pads Included

Katy Sue£12.501 rev

1mo ago

10 Sheets Glitter Merry Christmas Stickers for Christmas Crafts Card Making Xmas Gifts Wrapping Paper Decorations Merry Christmas Stickers Transfer Decals for DIY Scrapbooking Photo Albums Furniture

PSFXBM£5.505 rev

9mo ago

Hunkydory - The Big Book of Festive Shaped Sentiments (2025) - 490 Foiled and Die-Cut Sentiments - EBK161

Hunkydory£11.645 rev

1y ago

24 Sheets Christmas Scrapbook Paper 30x30cm for Scrapbooking Christmas Cardstock DIY Crafts Card Making Invitations Envelopes Origami Journaling Decorative Cards Art Backgrounds Paper Pad

MORAINJAY£6.5566 rev

1y ago

What buyers say about christmas card making kits

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use28%

“Easy to use”

Collectibles16%

“Beautiful cards”

Value For Money14%

“Great value”

Color11%

“Colours great really good q uality”

Quality-Overall9%

“Delightful kit”

Gifting Purpose6%

“Excellent present my friend is looking forward to doing these for Christmas”

Adhesion/Stickiness6%

“stick well - cant wait to use them”

Assembly/Installation6%

“Great fun to put together”

Paper Quality2%

“good paper thickness”

Paper Brightness2%

“Lovely selection of patterns/colours”

What buyers complain about

Assembly/Installation33%

“They were fiddly to put together”

Value For Money33%

“expensive & fiddly”

Advertised Vs Actual Product33%

“Not as expected”

Top return reasons

Strength100%

Common questions

Is christmas card making kits profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +92.6%. Flapen's verdict: Worth a look (61/100).
How competitive is the christmas card making kits niche?: 11 brands and 20 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in christmas card making kits?: Top complaints mined from reviews: Assembly/Installation, Value For Money, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for christmas card making kits peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 61.4× the quietest.
What does it cost to enter the christmas card making kits niche?: Listings span £2.95–£47.39; the average listing price is £12.06 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.