christmas card holder
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great341.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£8.68avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£17K£17K/yr · 416K searches
Growth
Bad-55.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.29–£13.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas card holder is a £17K/yr Amazon United Kingdom market (416K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 29/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
christmas card holder market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £109K–£130K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 29.9%
- Avg brand age
- 34 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
12
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
10%
- YMTWSRY22%
- Furuising17%
- Craft16%
- Shop4allsorts14%
- Lamiishop11%
- MOVEONSTEP11%
- Open — no brand owns it (1 brand, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 667.6×
Top christmas card holder search terms
- christmas card holder201K/yr
- card hanger5K/yr
- over door christmas card hanger24K/yr
- christmas card holders22K/yr
- christmas card display7K/yr
- christmas card hanger20K/yr
- xmas card holder23K/yr
- christmas card display holder8K/yr
- christmas card holders free standing6K/yr
- christmas card holders hanging wall21K/yr
Top christmas card holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 PCS Hanging Photo Display Board Wooden Photo String with Clips and Hook Wall Card Hanger for DIY Home Decoration
YMTWSRY£8.424.5★2 rev
Furuising 150Pcs 2.5cm Mini Wooden Pegs with 10M Jute String and 5 Pins
Furuising£4.614.1★242 rev
36 Mini Wooden Pegs with 2m of Jute String Christmas Cards Photos Notes
Craft£3.294.1★2,030 rev
Christmas Tree Greetings Card Holder Metal Silver Tree Shape Holds 80 Cards 50cm
Shop4allsorts£13.212.8★78 rev
Lamiishop Easter Day Hanging Photo Display with 30 Clips Personalised Photo Gifts Diy Card Holder with Clips for Home/School/Office DecoHappy Easter Day Gifts for Wife/Girlfriend
Lamiishop£11.994.1★2 rev
Newest
by launch date2 PCS Hanging Photo Display Board Wooden Photo String with Clips and Hook Wall Card Hanger for DIY Home Decoration
YMTWSRY£8.422 rev
Lamiishop Easter Day Hanging Photo Display with 30 Clips Personalised Photo Gifts Diy Card Holder with Clips for Home/School/Office DecoHappy Easter Day Gifts for Wife/Girlfriend
Lamiishop£11.992 rev
Hanging Photo Display with Clips Boho Wooden Bead Garland Collage Picture Frame with 28 Wood Clips Photo Hanging Clips Wall Decor for Bedroom Living Room Office Dorm Decor
HZHSSG£8.3223 rev
MOVEONSTEP Hanging Photo Display for Wall DIY Picture Frames Collage with 30 Clips Collage Photo Holder Organizer Greeting Card Holder Photo Display Board for Living Room Bedroom Home Decor
MOVEONSTEP£10.9414 rev
Furuising 150Pcs 2.5cm Mini Wooden Pegs with 10M Jute String and 5 Pins
Furuising£4.61242 rev
Trending
90-day click momentum2 PCS Hanging Photo Display Board Wooden Photo String with Clips and Hook Wall Card Hanger for DIY Home Decoration
YMTWSRY£8.424.5★
Furuising 150Pcs 2.5cm Mini Wooden Pegs with 10M Jute String and 5 Pins
Furuising£4.614.1★
Hanging Photo Display with Clips Boho Wooden Bead Garland Collage Picture Frame with 28 Wood Clips Photo Hanging Clips Wall Decor for Bedroom Living Room Office Dorm Decor
HZHSSG£8.324.6★
36 Mini Wooden Pegs with 2m of Jute String Christmas Cards Photos Notes
Craft£3.294.1★
MOVEONSTEP Hanging Photo Display for Wall DIY Picture Frames Collage with 30 Clips Collage Photo Holder Organizer Greeting Card Holder Photo Display Board for Living Room Bedroom Home Decor
MOVEONSTEP£10.944.5★
What buyers say about christmas card holder
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Quirky hanging photo display with clips”
“Fantastic product”
“Interesting”
“Easy to set up”
What buyers complain about
“A little flimsy”
“Only observation is that the rope should be better quality”
“Terrible quality, the pegs snap when you attach them to a photo”
“Bit wobbly”
Top return reasons
Common questions
- Is christmas card holder profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 7 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the christmas card holder niche?
- 7 brands and 12 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in christmas card holder?
- Top complaints mined from reviews: Strength, Quality-Overall, Add-Ons/Attachments. The return rate is 0.8%.
- When does demand for christmas card holder peak?
- Demand peaks in Dec; the busiest month runs 667.6× the quietest.
- What does it cost to enter the christmas card holder niche?
- Listings span £3.29–£13.21; the average listing price is £8.68 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.