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Christmas Card Holder

Fail

Demand is soft, at -55.2% this quarter, so Christmas Card Holder is a Fail.

Flapen Score
29
29 / 100
Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 51
Market size
£17K/yr416K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
90%top-5 click share · 7 brands · 12 sellers

Flapen Score

Christmas Card Holder against its category

The dotted line is the Home & Garden average. Past it, Christmas Card Holder is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Card Holder 416K times last year and spent an estimated £17K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
416K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
0.5%
Market size, estimated
£17Ka year
Peak month
December667.6× the quietest month
Top search term
christmas card holder201K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £3.29 to £13.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.68 that is £868 to £2K a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£3.29–£13.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£868–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #110 within Photo Albums, Frames & Accessories. It carries 342 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
29.9%
Average rank
#110in Photo Albums, Frames & Accessories
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
7

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Card Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

12

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

10%

  • YMTWSRY22%
  • Furuising17%
  • Craft16%
  • Shop4allsorts14%
  • Lamiishop11%
  • MOVEONSTEP11%
  • Open — no brand owns it (1 brand, 10%)

Demand

Christmas Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 667.6×

Search terms

Top Christmas Card Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas card holder201K/yr
  • card hanger5K/yr
  • over door christmas card hanger24K/yr
  • christmas card holders22K/yr
  • christmas card display7K/yr
  • christmas card hanger20K/yr
  • xmas card holder23K/yr
  • christmas card display holder8K/yr
  • christmas card holders free standing6K/yr
  • christmas card holders hanging wall21K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Card Holder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
43%of negative reviews mention “Strength”
0.8%of orders come back
“A little flimsy”
A buyer, on “Strength”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Christmas Card Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data